Provide strategic business development consulting to enhance growth opportunities and improve operational efficiency. Review and revise HR policies to align with best practices and facilitate a supportive work environment. ● Developed and implemented training programs to onboard and mentor new financial reporting team members.● Fostered collaboration and communication among team members to drive innovation and project success.

Oversaw financial operations for the SMC (Small Medium and Corporate) team, driving digital transformation and matching customer challenges with Microsoft solutions. Managed a team of five Digital Sales controllers, ensuring effective follow-up on day-to-day business across Digital Sales centers and local field subsidiaries. Led strategic planning, including alignment on resourcing models and investment areas, applying ROI methodologies such as LTV, CAC, Yield, and COS. Provided crucial advice on compensation plans for diverse sales groups. Directed the landing of Annual Blueprint and Revenue targets across solutions areas, as well as the quarterly Forecast and Monthly Outlook. Conducted Quarterly Business Reviews to evaluate Business Performance.● Grew a significant customer segment by 25% year-over-year, contributing to an annual turnover of approximately $60B.● Successfully recruited and integrated three new hires into the team, strengthening talent retention and attraction.● Implemented data-driven decision-making that influenced sales site location, achieving cost savings of $2M in the first year.● Conducted comprehensive Lifetime Value analysis of the sales segment, informing strategic long-term investment decisions.● Led change management within the team, navigating through shifts in business operations and maintaining team performance.

Leading $4B business of our digital sales team placed in Dublin. Responsible for Annual Revenue Budgeting, Quarterly CFO forecast, Outlook.Provide thought leadership on resource allocation across the organization. Drive a ROI mindset on Opex. Consultative role in Local Incentive design. Be a Champion a Compliance and Anticorruption

Supported strategic and financial initiatives across global, regional, and local sales units as Finance Manager HQ. Partnered with CFOs of six geographic clusters to accelerate field execution and influence business decisions through effective communication and analysis. Prepared financial information and briefings for GSMO Executive President and Board of Directors, ensuring alignment with business objectives. Led the annual budgeting process, blueprint planning, and external resources allocation. Championed compliance and a return on investment mindset for operational expenses, providing consultative support for local incentive design.● Rolled out Business Reviews across six areas, directly impacting $45B portfolio, enhancing financial transparency and strategic decision-making.● Advised on blueprint and headcount allocation, optimising productivity measures and contributing to efficient resource management.● Supervised deal acceleration initiatives by analysing customer profitability, resulting in $20M invested in custom deals and increasing revenue potential.● Led a community of six Area Controllers, fostering collaboration and best practices in financial management across diverse regions.● Influenced executive and senior management through consultative roles, leading to improved financial strategies and compliance standards.

Managed financial planning and analysis operations for a $700m subsidiary, leading a team of three business controllers and reporting directly to the CFO. Oversaw Commercial P&L, ensuring quarterly accountability, internal controls, and compliance with Statutory and Tax regulations. Orchestrated key finance processes including Budget, Forecast, Closing, and Quarterly Business Update, enhancing end-to-end process management. Served as the primary finance partner for the CMO Lead and Commercial Directors, providing incisive business support to drive subsidiary success. Maintained strict compliance in risk areas such as discounting and investments and communicated subsidiary revenue trends during executive meetings.● Implemented Local Digital Win Room in collaboration with the CMO director, managing a budget of approximately $3M per year, optimising resource allocation and balancing investments.● Led project analysing impact of NOK devaluation on subsidiary results, which contributed to revenue acceleration of $30M in fiscal year.● Hired and integrated two new business controllers into the team, strengthening the finance department's capabilities.● Engaged and directed the FP&A team with clear strategic priorities, fostering a growth mindset and accelerating business transformation.● Developed comprehensive risk management strategies to safeguard against financial discrepancies and ensure enterprise marketing compliance.Responsibilities include: People Management ( Developing and Attracting Talent; Building a high performing Team and inclusive Culture), Business Controllership, Process Excellence and Business Partnering and Impact.

Managed financial planning and analysis for a $500 million SMB segment, reporting directly to the FP&A manager in Sweden. Oversaw a $200 million business across various segments, including large enterprises and consumers, while reporting to the CFO of Portugal. Led the Rhythm of Business processes, including fiscal month close, outlook, forecast, and budgeting, ensuring accurate financial tracking and strategic planning. Conducted comprehensive risk assessments and upside analysis to current forecasts, employing white spacing techniques to optimise gross and contribution margins. Acted as peer mentor within extended Western Europe team, fostering professional development through learning circles. ● Increased ROI through the implementation of a new partner performance analytics model, enhancing strategy execution across Western Europe.● Optimised product mix to successfully achieve quarterly margin goals, demonstrating acute financial acumen and strategic planning.● Mentored new team members as part of an extended Western Europe peer group, contributing to professional development.● Streamlined Rhythm of Business processes, ensuring precise financial oversight and strategic forecasting for multi-million-dollar segments.● Elevated financial narratives by synthesising complex data into clear insights, fostering strategic alignment with business leadership.

As part of Portugal’s Finance team I worked through strong business partnering and business support background. Main functions:- Have front line impact by assessing risks & upsides on current forecast; perform white spacing analysis and proactive management of gross and contribution margin of the company.- Participate on budget and mid-year review processes in the Portuguese subsidiary and provide finance numbers for the monthly calls with the region where Portugal is included (Western Europe) - Trusted business partner of segment and product group leaders. - Part of an extended team for the western Europe region where I was a peer mentor for newcomers and was involved in learning circles- Experience in internal audit processes

Drives and leads the effective implementation of sales operations initiatives such as opportunity management tracking and forecasting, customer relationship management, customer satisfaction programme and infrastructure projects. Partners with sales team to identify potential opportunities and develop plans to pursue those opportunities. Coordinates sales operations activities with other functions including service, consulting and business lines, as appropriate. Contributes to sales operations initiatives making recommendations. Revenue achievement roadmap. Drives the account planning process across. Provides feedback to local management teams.

Market research and controller for the commercial area.