Sofia V. Guisasola Email & Phone Number

Miami, Florida, United States

Dedicated to the Lamborghini account - Fully execute creative concepts for Lamborghini’s lifestyle & consumer focused events in the US- *Highlights: Lamborghini’s Art Basel Gallery (showcasing artworks from all North American Dealerships & a one-of-a-kind hand painted Revuelto); Monterey Car Week (celebrating the brand’s 60th anniversary with a series of exclusive events); Urus SE Launch (premiering the brand’s first hybrid SUV at the Lamborghini Lounge in Chesea)

Miami, Florida, United States

- Organize project resources & team communication to enhance work flow- Manage vendor procurement, scope communications, and payment fulfillment - Source event elements that actualize Creative vision while considering budget- Play an active role in onsite logistics, working with venue & directing select vendors- *Client Highlights: Global Ports Holding (Nassau Cruise Port Opening), TikTok (Grammy's Party), Belmond Maroma (Traveling Photography Exhibition)

Miami Beach, Florida, United States

- Led strategic planning and press development for six client accounts - Key coordinator for major events (including Wynwood Studios at Art Basel)

Miami, Florida, United States

- Communicated directly with clients and media contacts- Assisted the Account Executive with pitching and follow ups- Conducted research on outlets, editors, influencers, and upcoming trends- Key coordinator for major events (including New York Fashion Week & PARAISO Miami Swim Week)

Remote

Conducted outreach to potential clients in the fashion and hospitality industries.

Miami Beach, Florida, United States

- Public relations, creative marketing and special events firm specializing in lifestyle and modern culture- Internship focused on clients in the Arts and Hospitality industries- Monitored and clipped client placements in the media- Complied weekly/monthly reports, conference call agendas and memorandums for clients- Drafted pitches, press releases and media alerts- Developed/maintained media lists and conducted research using content analysis and media scans- Provided support at client events- Assisted in the training of other interns

Tallahassee, Florida, United States

- Led a team of students to create a research-based public relations campaign for our client, the Tallahassee Museum- Content Analysis: media scanning and communication audits- Conducted surveys and focus groups to research opinions - Crisis Management with Coronavirus pandemic- Optimized social media content to effectively reach target demographics and spread awareness about the Museum- Presented a final marketing campaign book to the client

Wynwood, Miami, Florida

- Member of the communications team for Romero Britto, history’s most internationally licensed pop artist in Wynwood, Miami, FL- Customer Relations Management – arranged the contact list for exclusive events and outreach to potential clientele using Constant Contact- Executive Assistant tasks – handled personal information regarding travel, scheduling and VIP contacts for the artist- Created social media content, promotional campaigns, and press releases for the online website- Attended design meetings with the artist to discuss potential licensing contracts and business decisions/moves- Cut, embellished, labeled, and organized high-value prints to be prepared for sale

Tallahassee, Florida Area

- Greeted customers and guided them to the next available seats- Prepared and cleaned tables for customer use- Attentively took orders for food, beverages and alcoholic drinks- Answered phone calls for take-out orders- Worked for special events including bar-crawls- Trusted to handle cash and credit cards

Tallahassee, Florida

- Member of the Public Relations and Promotions Team - Responsible for creating station graphics, maintaining press relations, and managing the station’s social media pages

Tallahassee

- Professional digital media production group for the athletic department at Florida State University- Provided visual and audio communications support for FSU and its athletics programs- Controlled the lighting for jumbotron videos and cues for live video feeds

Bachelor Of Science - Bs, Public Relations And Art History, 3.91 Gpa

Activities and Societies: Florida Public Relations Association Capital Chapter - Seminole Productions - Phi Eta Sigma National Honor.

Education record