Sofia Otto Email & Phone Number

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

As a Sr. Integrated Marketing Manager, I lead a team focused on driving customer retention and delivering value to our largest priority Enterprise audience. I manage our audience & campaign promotional strategies, using customer feedback, campaign engagement data, and business priorities to build holistic, quarterly and yearly plans to deliver the right content to the right customer segment at the right time. Campaigns & content that I've launched include major thought leadership reports, tentpole events, and targeted product activations. Through these highly relevant multi-touch campaigns, my team has increased customer account engagement q-o-q by 13%.

Sunnyvale, Ca, Us

Managed Integrated Marketing team focused on delivering H2 campaign strategy to drive customer engagement and retention through the right mix of thought leadership and product-focused campaigns. Team delivered the highest account engagements-to-date (+19% y-o-y), touching $586M in renewals. (Leave coverage)

Sunnyvale, Ca, Us

Led creation of cross-sell strategy to drive awareness and consideration of LinkedIn Learning among existing LinkedIn Talent Solutions customers with the goal of delivering qualified leads to sales pipeline. Tapping into this pipeline of warm customers represents a $2B global opportunity. (Leave coverage)

Sunnyvale, Ca, Us

As a Global Customer Marketing Manager, I led our global quarterly product release campaign, driving customer awareness and engagement in our latest features and enhancements. I evolved the campaign strategy to ground our updates in real life industry insights and trends to help our customers do their jobs more effectively and see more value out of our solutions – increasing customer account engagement by 78% y-o-y and delivering $50M in influenced bookings.

San Francisco, Ca, Us

As an Associate Brand Manager at Rodan + Fields ($1.6B), I led a group of cross-functional partners, including Field Marketing, Creative, Loyalty, Social Media, PR, Digital, Tech, Demand Planning, Supply, Finance, New Product Introductions, and Product Development in building go-to-market strategies for new product launches and product promotions. I worked closely with Consumer Insights as well as deep dived into Mintel, NPD and Euromonitor to analyze and glean insights from Category and Competitor Trends to inform strategy and identify white space opportunities for my family of products.

Paris, Fr

I was a fully integrated member of the Digital Marketing team, focusing on CRM, loyalty, and analytics. My two main projects for the summer targeted increasing consumer loyalty and new customer acquisition. For the first project, I designed the email communication strategy for NYX’s mobile app and loyalty program that launched September 2017. I built the customer journeys and led the creative design and testing for the emails that will reach 1.7MM current NYX Professional Makeup newsletter subscribers with the goal of converting over 1MM customers to the program in the first 12 months.In my second project, I led the creation and execution of a new customer acquisition campaign, collaborating with L’Oréal sister brand Redken, and our social media, retail, and events teams to develop a co-branded campaign with the goal of driving 300,000 new email signups.

Los Angeles, Ca, Us

As an Associate Brand Manager, I collaborated with Product Development, Channel Marketing, Sales, Consumer Insights/Innovation, PR/Events, and creative agency teams to develop and implement marketing strategy for FIJI Water ($425MM). Through extensive IRI data analysis, I maintained a thorough understanding of category and trends, identifying new growth opportunities. Additionally, I analyzed competitor marketing activity and innovations, driving new product development in FIJI's portfolio.

New York City, New York, Us

I worked across both the brand integration and entertainment PR teams to develop strategic marketing campaigns for Ketchum's broad range of clients driving increased brand recognition, customer loyalty, and growth through entertainment-related programs. I negotiated TV integration deals, secured media coverage, sold original digital programs, led red carpet events. Promoted to Account Executive after initial hire as Account Coordinator and promotion to Assistant Account Executive.

Beverly Hills, Ca, Us

Supported all talent agents in procuring new film/television roles and developing careers of actor clients. Personally provided administrative assistance to company president. Organized client schedules, assembled press kits, reviewed scripts and recommended roles. Managed 5 interns. Promoted to Talent Department Floater from initial hire into mail room after an educational internship.

Los Angeles, California, Us

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Arts, Communication, Cinematic Arts

Study Abroad, Communication

Education record