Sofia Zhang Email & Phone Number

With over 7 years of experience in product marketing and business development, I have a passion for creating and delivering innovative solutions that meet customer needs and drive business growth. I have a strong background in STEM and a MBA degree from Duke University, which enable me to combine analytical thinking and strategic vision. I am currently a Sr. Product Marketing Manager at Amazon, where I lead the marketing strategy for payment products across channels.

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  Sr. Product Marketing Manager - Payment Products

  Amazon

  Aug 2022 - Present - Seattle, Washington, United States

  • Conducted P&L and segmentation analysis, and identified Buy Now Pay Later (BNPL) as key business driver. Developed strategies to increase tender share by 18bps, including a product roadmap to highlight BNPL offers on detail and checkout pages and marketing plans to differentiate offers and messaging by customer segment• Managed Q4 sales events (Black Friday, Cyber Monday, etc.) across seven product teams and delivered a 12% YoY growth in revenue through planning work back schedules, negotiating strategic resources with central teams, securing sponsorships from bank partners, and ensuring alignment from stakeholders including finance, compliance, engineering, product, marketing, etc.• Led GTM strategy of the co-branded credit card relaunch, generating $245M in incremental sales by synthesizing customer insights, defining messaging strategy, aligning with stakeholders (product, legal, finance, etc.), and driving marketing initiatives • Developed tools to enhance marketing campaign performance in collaboration with designers and engineers, conducted A/B testing, achieving a 25% improvement in CTR and scaling the solution across marketing teams• Improved customer experience of benefit awareness marketing by organizing workshops and testing differentiated messaging and landing pages for targeted customers, resulting in $40M incremental GMS