I founded the company SOFMEDIA in 2021 - a european based production company working with international brands in the fashion, beauty, sports and music industry. As SOFMEDIA'S Creative Director and Founder I am responsible for our daily management of all employees and client relationships furthermore developing, executing and delivering ideas to final products in both video and still campaigns. We work with international clients such as: GISOU, EYDA, FORMULA 1, HOUSEOFCB, PUMA, MERCEDES AMG, BMW, KELLOGS, ZALANDO, NETFLIX, ARKK, CHRISTOPHER, ELEVEN AUSTRALIA, GEORG JENSEN, FOOTLOCKER and many more.

I work closely with various departments from PUMA on producing still life product campaigns and video/imagery store campaigns. I have experience within motorsports, kids, partner collabs, and the womens section. SS25 Formula 1 x PUMA motorsport global AW24 Juun J x PUMA - Puma SS24 GV SPECIAL - Puma SportstyleSS24 Formula 1 x PUMA Motorsport global SS24 F1 x PUMA - Motorsport Global AW23 BMW Art Cars x PUMA - Motorsport Global AW23 AMG x PUMA - Motorsport Global SS23 Infuse store campaign - global AW22 kellogs x Frosted Flakes PNA campaign Cali E-COM aw22 campaign Kids Bourquet AW22 store campaign Retrograde AW22 store campaignMAYZE SS22 SO ME campaign MODIBODI x PUMA SS22 campaign KOSMO RIDER, SS22 SO ME campaign MARBLE SS22, North America Store campaign(Video & images)CRYSTAL GALAXY, SS22 North America Store Campaign (video and images)INFUSE SS22 GLOBAL STORE CAMPAIGNCUDDLE, AW21 North America Store CampaignVELVET, AW21 North America Store CampaignSUEDE AND MAYZE CHELSEA BOOT SS21, So Me Campaign - US global (video and images)E-COM AW21, Global / US (video and images)ELECTRIC LIGHT AW21, North America Store Campaign (video and images) CITY LIGHTS AW21, North America Store campaign (Video and images) INFUSE AW21, global Store Campaign (Video and images)DOWN TO EARTH AW21, Global Store Campaign(Video and images) MARBLE PACK AW21, North America Store Campaign (video and images)CRUISE RIDER SS21, US so me campaign MAYZE SS21, US so me campaign (Video and images) MAYZE ss21, North America so me campaign(Video and images) DARK DREAMS, SS21, global store campaign (Video and images) INFUSE SS21 - Global Store Campaign(Video and images) FASHION REBELS, AW20, Us so me campaign KYRON BEAST, US So Me Campaign 2020

I am teaching students from TEKO Design School in ''Fashion Styling, Trend Research, Mood-boards, Fashion Photography and campaign production''. My goal for the course is to provide and inspire the students with the right knowledge, tools and practical experience to visualize, conceptualize, produce and execute a fashion campaign in a professional and structured way.

I worked closely with the founder, designer and creative director on brand campaigns and so me content• moodboards and visual concepts for brand campaigns• styling, casting models, executing and producing all look books and campaigns• creating social media content• casting models, planning and executing fashion show

Working for the world-known popband AQUA for 5 years taught me great knowledge about the global music scene within concerts, music videos, tv performance, stage design and production. - ART DIRECTION, STYLING AND CONCEPT - 25 ANNIVERSY AQUARIUM ALBUM COVER- ART DIRECTION, STYLING AND CONCEPT - 2023-2024 WORLD TOUR POSTER - ART DIRECTION, STYLING AND CONCEPT - 2022 WORLD TOUR POSTER- WORLDWIDE TOURING, STYLING AND COSTUME DESIGN - ON ALL TOUR CONCERTS, TV & PR EVENTS FROM 2018-2023

• I founded the company SOFTHECREATIVE in 2017 working as a freelance stylist and creative director • I am specialized in the sports, music and fashion scene• My work implied conceptualizing, art directing, styling and producing e-commerce, look-books, fashion shows and brand campaigns within video and still imagery.• I worked closely with well known and international clients such as: ZALANDO, PUMA, NAKED, ADIDAS, ARKK, THE ATHLETES FOOT, REZET STORE, CIFF and many others.

• Art directing, styling, casting, producing brand campaigns with photographers in Copenhagen• Art directing, styling, casting, producing editorials with photographers in Copenhagen• posting, analyzing & creating all visual content for all social media platforms • Responsible for PR and collaborations across pr agencies and influencers

• Photoshop retouch of model & packshot photos for website/e-commerce• preparing and styling models for website / look-book• creating and styling still-images for socialmedia/Instagram/look-book• responsible for collections being photographed within deadline • improving e-commerce photography with studio photographer