Sofie De Vreese
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Sofie De Vreese Email & Phone Number

Strategic Partnerships at Archa
Location: Greater Melbourne Area, Australia 8 work roles 5 schools
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✓ Verified Jul 2026 3 data sources Profile completeness 86%

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Current company
Role
Strategic Partnerships
Location
Greater Melbourne Area, Australia
Company size

Who is Sofie De Vreese? Overview

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Quick answer

Sofie De Vreese is listed as Strategic Partnerships at Archa, a with 41 employees, based in Greater Melbourne Area, Australia. AeroLeads shows a matched LinkedIn profile for Sofie De Vreese.

Sofie De Vreese previously worked as Head of Sales APAC and EMEA at Starrez, Inc. and Head of Growth & Partnerships — APAC at Expensify. Sofie De Vreese holds Certified Scrummaster (Csm)® from Scrum Alliance.

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Archa

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Profile bio

About Sofie De Vreese

My career journey reflects a passion for innovation through collaboration and a commitment to exceeding expectations. Armed with a background in sales, partnerships, growth, marketing and customer management, I've consistently delivered results, transforming objectives into achievements.At Expensify, I've embraced the role of a Generalist, immersing myself in various aspects of the business. From forging partnerships and shaping marketing strategies to mentoring sales teams and contributing to product development, I thrive in an environment where every day presents new challenges and opportunities for growth.Driven by a dedication to excellence, natural curiosity and an empathetic, consultative mindset, I aim to deliver value to clients, partners, and colleagues alike. My path and decisions are defined by a drive to make a meaningful impact.Outside of work, I love going for runs, dining out at one of Melbourne’s many fabulous restaurants, wine tasting with friends, taking my Kelpie dog Moby for a long walk, or making and selling my own jewellery.Feel free to connect with me—I'm always keen to meet fellow tech enthusiasts.

Current workplace

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Archa
Archa
Strategic Partnerships
Spotswood, VIC, AU
Website
Employees
41
AeroLeads page
8 roles

Sofie De Vreese work experience

A career timeline built from the work history available for this profile.

Strategic Partnerships

Spotswood, Vic, Au

Head Of Growth & Partnerships — Apac

Current

Melbourne, Australia

As a true Generalist, I wear many hats within Expensify and work across our Partnerships, People Development, Hiring, Customer Success and Sales teams.As a driving force behind Expensify's Partnership initiatives, I've had the privilege to spearhead impactful projects that significantly boosted partner-generated revenue. My efforts led to a remarkable tripling of revenue through strategic initiatives. One of my career highlights includes establishing and overseeing our inaugural partnership and integration with an APAC Big 4 bank, a milestone that underscored our commitment to innovation and collaboration.In addition, I've played a pivotal role in enhancing ExpensifyApproved! University, a specialised training program tailored to equip partners with comprehensive knowledge of Expensify, all while enabling them to earn valuable CPE credits. By driving improvements to this program, I've empowered partners to maximise their potential and deepen their understanding of our platform.I've successfully established and led a high-performing sales team of over 100 agents, driving sales growth and consistently exceeding targets. Through strategic leadership and effective, compassionate, and uplifting mentorship, I've fostered a culture of excellence and achievement, resulting in significant contributions to overall company success.Beyond these achievements, I've dedicated myself to nurturing strategic relationships with key stakeholders in leading accounting firms, integration partners and prospective and new customers. Through proactive engagement and collaboration, I've expanded our partnership network and unlocked new avenues for growth and mutual success.My career journey at Expensify embodies a deep-seated passion for collaboration, innovation, and excellence. Thriving in this dynamic environment, I leverage my natural curiosity and expertise in partnerships, growth, and customer management to drive tangible results and create a meaningful impact along the way.

Oct 2021 - Present

Sales Generalist - Apac

Melbourne, Victoria, Australia

In this role, I focused on expanding our user base through a comprehensive understanding of our product and its diverse applications. Working exclusively with inbound leads, I provided personalized guidance and conducted product demos for prospective customers, ensuring a smooth onboarding experience. Thriving in a fast-paced environment, I developed strong relationships with clients, contributed to improving our sales processes, and embraced the team spirit that included unique perks like our month-long offshore retreats, such as our memorable trip to Uruguay. This position honed my skills in full-cycle sales, communication, and teamwork, laying a strong foundation for my next role within the organisation.

Jun 2018 - Oct 2021

Head Of Landlord Relations Australia & New Zealand

Australasia

Starting as a Landlord Relationship Manager and progressing to the role of Head of Landlord Relations, I orchestrated the expansion of our portfolio to encompass 35,000 student beds, cultivating relationships with over 75 key B2B clients (landlords). In this capacity, I served as the primary point of contact, managing queries spanning from head office to individual property levels with efficiency and expertise. Building rapport with senior stakeholders at each landlord, I oversaw the process of reward and recognition for our listed property managers, ensuring their contributions were acknowledged and valued. My responsibilities extended to gathering and communicating all content for new property listings, and collaborating closely with the content team to ensure alignment with our agreed standards. A crucial aspect of my role involved identifying property-level opportunities and deficiencies within the booking process and providing valuable insights to optimize sales velocity. Collating recurring themes and opportunities across portfolios, I contributed to shaping the dialogue between our Head of Supply and brand leadership.Acting as a conduit between the booking team and properties, I facilitated seamless communication where conventional channels faltered, ensuring operational efficiency and customer satisfaction. Leveraging my insights, I informed internal marketing and social media teams of landlord marketing initiatives, fostering collaboration and alignment with our strategic objectives.Moreover, I generated comprehensive supply reports to empower global booking teams with real-time insights into room supply, discounts, and property sales performance, enabling informed decision-making and maximising revenue potential.

Jun 2016 - Nov 2017

Property Manager

Vero Property Pty Ltd

Melbourne Area, Australia

Managing a portfolio encompassing over 350 residential properties, I've honed my skills in property management, fostering strong relationships with property owners and tenants across diverse backgrounds. Leveraging my experience in conflict resolution, I navigated challenging situations, ensuring swift and amicable resolutions. Identifying new business opportunities and ensuring compliance with industry regulations was an integral aspect of my role.I spearheaded the development of a framework aimed at enhancing tenant relationships, prioritising tenant satisfaction and retention. Within my team, I fostered a collaborative and supportive work environment.

Feb 2014 - May 2016

Product/Marketing Assistant

African Wildlife Safaris

Melbourne Area, Australia

In my first role on Australian soil, I started off in Sales Support and quickly advanced to the role of Product Assistant. As a Product Assistant, I helped develop the company's travel brochures (Africa, South America, Antarctica, the Arctic, the Middle East, and Asia), working on copy and costing.With a keen eye for detail, I proofread and edited online and physical brochure content, ensuring accuracy and clarity. Alongside this, I calculated foreign currencies and product costs, which helped support informed decision-making processes around our supply. I fostered a positive environment, collaborating closely with our sales team, international operators, and travel service providers to facilitate seamless communication and enhance partnerships.

Sep 2012 - Feb 2014

Portfolio Manager

Delft And Amsterdam

Commencing with an internship in Communication and subsequently transitioning to roles as an EA/Receptionist, Office Manager, and eventually Portfolio Manager where I oversaw a prestigious University College portfolio, until my move to Australia in 2012.At DUWO I gained a wealth of experience in student and social housing services, with a particular focus on international students. My journey in the real estate sector has afforded me invaluable insights and opportunities to liaise closely with tertiary education institutions, building strong rapport with clients from diverse backgrounds.I learned the ropes and honed my conflict resolution and troubleshooting skills, by adeptly navigating challenging situations and resolving complex problems to ensure smooth student intake and housing operations. Always meeting challenging deadlines with precision, I contributed to the seamless management of the portfolio.

Jun 2002 - Jul 2012
Team & coworkers

Colleagues at Archa

Other employees you can reach at archa.com.au. View company contacts for 41 employees →

5 education records

Sofie De Vreese education

Certified Scrummaster (Csm)®

Scrum Alliance

Certificate Iv In Pilates, Health And Physical Education/Fitness

Breathe Education

Certificate Iv In Property Services, Real Estate

Real Estate Institute Of Victoria
FAQ

Frequently asked questions about Sofie De Vreese

Quick answers generated from the profile data available on this page.

What company does Sofie De Vreese work for?

Sofie De Vreese works for Archa.

What is Sofie De Vreese's role at Archa?

Sofie De Vreese is listed as Strategic Partnerships at Archa.

Where is Sofie De Vreese based?

Sofie De Vreese is based in Greater Melbourne Area, Australia while working with Archa.

What companies has Sofie De Vreese worked for?

Sofie De Vreese has worked for Archa, Starrez, Inc., Expensify, Student.Com, and Vero Property Pty Ltd.

Who are Sofie De Vreese's colleagues at Archa?

Sofie De Vreese's colleagues at Archa include Raiza Marin, Archa Solutions, Gugun Hertanto, Alexandria Manaol, and Georgia Franc.

How can I contact Sofie De Vreese?

You can use AeroLeads to view verified contact signals for Sofie De Vreese at Archa, including work email, phone, and LinkedIn data when available.

What schools did Sofie De Vreese attend?

Sofie De Vreese holds Certified Scrummaster (Csm)® from Scrum Alliance.

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