Sofie Haarbo Email & Phone Number

Horsens, Dk

Denmark

In additions to my Sales manager role then I as Country Lead my primary responsibility is to efficiently coordinate administrative tasks within the country, while ensuring strict compliance with local regulations and fostering a culture of work environment safety.• Serve as the central point of contact for country-specific matters.• Oversee the management of the country office facility, where applicable e.g., handle the reception and other practical tasks.• Administer memberships in relevant associations, such as MedTech or pharma including workgroups.• Provide expert guidance in collaboration with the team to facilitate local reimbursement applications.• Ensure the strict adherence to office compliance with applicable regulations, standard operating procedures (SOPs), and local laws.• Submit necessary compliance reports to the relevant authorities promptly.• Collaborate with other departments to facilitate updates, including product lists, as specified.• Champion the promotion and adherence to local Work Environment Safety rules and regulations.• Offer valuable guidance on work environment safety matters as required.

Denmark

I am responsible for achieving assigned sales targets and translating marketing plans andstrategies into effective sales tactics executed by the my team. I provide guidance, coaching, training to a high motivated sales team. I develop the country's strategic plan, including district sales plans, and ensure their successful execution. I manage performance, set clear objectives and create annual development plans for each team member. My role also involves close cooperation with the Nordic team, focusing on sales budgets, forecasts and managing the budget allocated forDenmark within the diabetes area. I allocate and manage resources effectively across Denmark and the districts, providing a structured framework for my team including district plans, customer targeting lists & essential educational activities. I ensure that my team adheres to and remains up-to-date with regulations, industry compliance, SOPs, and corporate policies. Project management is an integral facet of my role. I coordinate ongoing projects, assign key account managers to specific tasks, and ensure an equitabledistribution of workload within the team. My emphasis on facilitating effective communication within the diabetes team, our technical team, the Nordic team and our Headquarter remains unwavering. I play a critical role in ensuring market access for our diabetes products in Denmark and I serve as the point of contact and support for current and future tenders, trying to actively shaping, influencing, and preparing the best outcomes for the end-users & our company in the Tenders.In addition to my core responsibilities, I am working on strengthening public affairs efforts. This includes engaging with stakeholders and politicians at both national and regional levels, to advocate for increased funding and greater awareness of budget allocation for investment in technology for better treatment outcome for persons living with Diabetes.

Denmark

I have responsibility for marketing and product management of Medtronic’s Diabetes portfolio in Denmark & Norway. I drive the development and implementation of local marketing strategies and tactical plans together with the Sales and Business Managers, ensuring the local plans are consistent with the global business strategic plans. I have implemented local strategic and tactical plans to support Sales in their everyday work, in a rapidly growing competitive market, supporting them to reach goals.Furthermore:• I work closely with the Regional Marketing team and the Marketing division in HQ EMEA Headquarter.• I have successfully coordinated the launch of MiniMed™ 670G in Denmark.• I coordinate and implement frequently the digital MMC newsletter for Danish patients.• I have a main responsibility in implementing am driving a pilot of an E-shop for patients.• The first 3 years I was also responsible for education in Denmark.• Despite moving from sales to marketing I have managed to maintain contacts with Diabetes KOLs in my everyday work (co-driving, participating in events and Congresses etc.)• I have a key role in supply management in Denmark, which means cooperating with regional supply functions as well as local Customer Care and business.• My work has always been focused on having budget and resources in balance and has resulted in better utilization of the customer related expense (CRE) budget.

Århus Area, Denmark

I had the responsibility for managing Medtronic’s Diabetes portfolio in my region. This included insulin pumps, Glucose monitoring, software and consumable product lines. I was selling, educating and working closely with nurses, physicians and people with diabetes. During this period, Denmark became a tender market and thereafter I also cooperated with purchasers.I was attending in the following regional expertise groups:• The Education Board in NEE (North East Europe Region) where we were developing new materials forboth internal and external use.• The FAB (Field Advisory Board) for the NNE region, where my primary role was to review, advise, lead, support and share expertise on initiatives from the Headquarter to support the Diabetes sales organization.• The Challenger Sales Task Force implementing Challenger sales in the NEE Region.KEY sales facts:FY13 I was awarded for being the best-selling Product Specialist in NEE (186% vs LY in pump sale) FY14 for highest growth in CGM sale (123% vs LY) in NEE.

Danske Advokater, Mediator

Product Management 1 & 2

Exam. Pharmaceutical Consultant

Bachelor'S Degree/ Registered Nurse