Sofie Matell Email & Phone Number

Stockholm, Se

Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

As the Team Backlog Owner I am responsible for maintaining and prioritising the BI development team's backlog. I own the BI requirements dialogue with business stakeholders to ensure that we capture the needs in the business and prioritise the right items into each PI based on business value and urgency.

Solna, Stockholm County, Sweden

Project managing the development and implementation of a full business planning solution in SAP analytics cloud at PostNord Sverige AB.

Solna, Stockholm County, Sweden

While attending full-time studies within IT project management I left the team lead role and worked part-time as a specialist within sales controlling.

Solna, Stockholm County, Sweden

I headed up the finance team controlling Sales & Customer operations (ca 500 employees). Our mission was to transform today's manual and heavy processes: to develop modern BI self-service and planning tools and to take the analysis from observations to powerful insights. During my tenure the team launched automated reporting in QlikSense, a fully new reporting pack for business review and started the work on sales pipeline management 2.0.

Stockholm, Sweden

Stockholm, Sweden

• Providing all revenue related financial support around business groups Office 365, Azure, Dynamics, Surface and Windows• Delivering accurate and clear analysis of revenue performance and “revenue story” for monthly and quarterly business reviews• Delivering a weekly financial outlook for Surface based on demand and supply input• Working on planning together with the controller team to set the annual budget and quarterly re-forecasts by business group and segment• Ad hoc analytical support to build business cases, profitability analyses and tracking of strategic products and KPIs • Acting as the “finance trusted advisor” in product v-teams and knowledge expert of revenue reporting tools

Stockholm, Sweden

Within Sales Excellence I was responsible for• Owning and implementing all processes contributing to a well functioning sales organisation: • Business review rhythm: set the format and collected input to determine the weekly sales outlook, coordinating the analysis of and building the business story at monthly, quarterly and bi-annual business reviews • Rolled out the format of account planning and client handover • Built Excel models to be used for customer segmentation and sales quota setting • Supported Country GM during budgeting and forecasting (incl market sizing) • Provided analytical support when setting up media agency over-commission agreements (as well as monitoring performance throughout the year) • Communicated and followed-up all deadlines within the advertising sales department, both to ensure that strategic priorities were actioned throughout the year as well as general deadlines around readiness, quota acceptance signing, sales commission reconciliation etc. • Acted contact and specialist for everything involving Excel, SQL-cubes, revenue and attainmentWithin Ad Operations I was responsible for• A team of four Account Mangers responsible for delivering first class operational support to the advertising department's Account Executives as well as top service to customers• People manager routines such as 1-2-1s, weekly meetings, coaching at underperformance etc.• Ensured that all technical information sent from the HQ teams was received and understood by the team• Distributed and followed up on a customer satisfaction survey to our clients twice per year• Acted as compliance business champ around all contractual obligations related to the advertising department

Stockholm, Sweden

As Monetization Lead I was the pricing, yield and inventory specialist of the advertising sales department at Microsoft advertising. As the business insight person of the sales leadership team I regularly provide analysis and recommendation to the team with the purpose of maximizing yield and revenue. Responsibilities include pricing of all products, approver of discounts, monthly analysis of traffic and revenue, main source of input ínto budgeting and forecast, owner of business control processes. Also project manager of getting local media intelligence tool Orvesto into the organisation from building the business case to coordinating the implemenation of measure scripts on the web properies, owner of the budgeting/ planning and author of the deparments business planMain achievements- Re-introduced a role that had not existed for three years in the organisation and received Microsoft achievement award "Gold Star" for my results- Landed the implementation of the Orvesto media audience intelligence tool within 18 months, a task that had failed during five years before me- Owner of all planning related exercises (budget, re-forecast, business plan etc)- Regular analysis to the sales leadership team

London, United Kingdom

• Delivered insights from a yield perspective around business results to the regional Sales leadership team and driving recommendations of actions on how to improve the health of KPIs• Delivered accurate monthly, quarterly and half yearly budget variance analysis of yield KPIs for all web properties in the Microsoft Network in EMEA: MSN, Hotmail, Messenger, Facebook and 3rd party sites• Ad hoc deep dive analysis projects related to yield performance• Built and mainted scorecards and dashboards used on a monthly basis across the business• Developed and rolled out policies around pricing and inventory management• Supported local pricing and inventory managers in the top 10 European markets and acted as a central point of contact for communication to and from the US based global team

London, United Kingdom

• Managed all weekly and monthly revenue reporting and analysis for the online ad sales department within Orange Portals• Regular business modelling to deliver commercial insight and decision support to the Ad Sales Director• Building and maintaining the offline pipeline revenue and sales forecasting model used by the department heads

London, United Kingdom

• Audited commercial media contracts at media buying advertising agencies relating to the majority of advertising sold through commercial TV broadcasters in the UK and ROI. Total audited annual amount, £2bn• Audit work based on the understanding and application of terms and conditions and advertiser specific clauses of over 500 individual media contracts every year• Responsibilities included reconciliations, preparing workings to summarise the audit findings, audit interviews with media agency trading heads, other regular liaison with clients and media agencies as well as presenting audit findings to clients

It-Projektledare, Information Technology Project Management, Vg I Samtliga Ämnen

Utbildning inom agila och traditionella projektledningsmetoder. Kurser inom projektledningsmetodik, teknisk introduktion, ledarskap i.

Msc, Business, Marketing, Strategy

Activities and Societies: Lunds nation MSc Strategi och Styrsystem BSc Ekonomistyrning / Marknadsföring

International Baccalaureate, Biology, Chemistry, Swedish