Sofie Peeters Email & Phone Number

Vilvoorde

- Responsible for the product portfolio management of the professional brands of AkzoNobel (Sikkens, Trimetal & Herbol): based on margin and market analyses, give recommendations for product introductions and delistings. - Key focus point for product innovation projects to guarantee a smooth launch: assortment, USP and price determination; packaging development; coordination with multiple production locations, warehouse and sales administration.

Vilvoorde

- Develop and execute the yearly brand plan for the Levis brand as a whole and some sub-brands specifically (Levis Expert, Levis functionals, Levis Colores del Mundo), in order to deliver the long term brand goals- Responsible for multiple NPD-projects, from A to Z, on project base: assortment determination, packaging & communication execution (brochure, instore, website), roll out, activation plan targeted at consumers as well as store personnel, ...

Vilvoorde

Create and develop in store marketing communication for the consumer as well as the professional painter