Sofie Priels Email & Phone Number

Bornem, Flemish Region, Belgium

Gewoon Sofie. De merkarchitect.

I've launched 2 new private labels for Colruyt Group: Dreambee and DreamLand's own private label in toys. I was responsible for implementing the brand strategy, translating it into an operational marketing- and communication plan.I worked on the rebranding of Kangourou, including the launch of a new logo and new style. I had full responsibility in launching and guiding the co-creation process with customers in order to increase the brand awareness.On top of my day to day job, I participate in innovation projects, for example NPD within our food business. I also introduced a new way of thinking regarding color management.

Color-, style- & imageconsultant I Personal Shopper I WorkshopsMy passion for color and fashion has grown from a hobby to a secondary activity.

Responsible for the local adaptation and implementation of the international brand strategy for Pritt, including new product launch, brand activation, trade and consumer promotions.

Trade marketeer for Consumer Adhesives (Pritt,Pattex and Loctite)Responsible for the category management; supporting launches and product innovations. Planning and follow-up of promotions. Analyzing various data (consumer insights, market research, internal analysis and reporting).

Responsible for receiving and processing orders, arranging related transportation, price monitorring, stock management and complaint handling. This for both national and international clients in the B2B sector.

This Is Service Design Doing

This was a course about the service design process, methods, and facilitation for executives striving to create or improve customer.

Uq Talent Coach

Kleur-, Stijl- & Imagoconsulent