Sofie Meincke Sussemiehl Email & Phone Number

In-house Digital Marketing Specialist with focus on email marketing, advertising, content creation and events for a B2B2B SME offering IT solutions within a niche area of ERP. My main area of responsibility is customer retention and attraction through self-developed content to increase customer satisfaction and revenue.Worktasks include:• Email marketing: Responsible for the communication to our +650 existing customer accounts and email automations to different segments. I'm responsible for everything from idea generation to developing, setting up and sending emails to the right segments. Emails include e.g. sales emails on courses and add-on products, which in 2022 had a turnover of over 1 million DKK.• Content creation: Planning and producing content for online channels such as LinkedIn, YouTube and website - text, images and video.) In addition, I plan, develop and execute an annual cycle for the various channels, targeting 4 audiences (customers, prospect customers, partners and prospect partners)• LinkedIn advertising: Responsible for advertising on LinkedIn with in-house production of the ads - both graphics, text and download material.• Event planning: Responsible for our customer events, which includes planning and organizing 2 annual customer days in Denmark and Sweden with +120 participants, and an online version of the same event for +100 live webinar participants. In addition, I have also been responsible for starting and facilitating ERFA groups (knowledge sharing groups) for our different customers. Currently, we have 4 ERFA groups in 2 countries, each held twice a year.• SEO: Optimizing the visibility of our website on search engines by writing and optimizing existing blogpost, link building, creating content, analyzing/fixing technical SEO issues etc.Other projects include development of a new website in collaboration with an agency, where the goal was to create a more up-to-date, professional site that drives more inbound leads.

Brøndby, Hovedstaden, Danmark

Main responsibility includes:• Content creation (planning and producing content for Social Media channels as LinkedIn, Facebook and website - text, images and video)• SEO (optimize the visibility of our website on search engines by writing and optimizing existing blogpost, link building, creating social content, analyzing/fixing technical SEO issues etc.)• Website editingWork tasks also includes:• Advertising and reporting of the effect (LinkedIn Campaign Manager and Google Adwords)• E-mail marketing (preparation, production of content, setting up, distribution, reporting of newsletter)• B2B marketing• Setting up and designing the company's websites in the CMS system Joomla• Event Coordinator (assisting in the planning, coordination and execution of customer events)• Production of images and graphic elements in Photoshop and InDesign• Google Analytics• Various marketing tasks• Translation (from Danish to English, a bit Swedish and Norwegian for following corrections)Tabellae is the leading document management implementation house in Scandinavia with the industry's most experienced implementation consultants. We are experts in handling business documents such as invoices, order confirmations, credit notes and others. Tabellae delivers a good business case that makes your business more cost-effective and customer-oriented, thus significantly increasing your company's competitiveness. Save time and money with an Input and / or Output Management solution from Tabellae.Read more at www.tabellae.com

Helsinge

Helsinge

Lasernet Basic, Erp Output Management, Passed

Master'S Degree, Communication

MASTER THESIS: Digital presence for SMEs Other projects: 🔘 Facilitation of organizational learning processes - Designed and prepared.

Bachelor, Communication And Digital Media, 10 - Bachelor Project: Crisis Communication

Subjects include: 6th semester • Organizational Communication (Market communication, media and public and professional personal.

Gymnasieeksamen, Samfundsfag A, Engelsk A Og Matematik B