Sofie T. Email & Phone Number

Stockholm, Sverige

Hemnet is one of the most popular tech brands in Sweden. As Brand and Strategic Marketing Manager I'm responsible for protecting and developing the Hemnet brand, but also for increasing knowledge internally of how our brand impacts the business.Areas of responsibility:- Development and implementation of the brand and communication strategy (B2B & B2C)- Set targets, monitor and select tools to measure our brand and marketing activities and share insights and reports with stakeholders at all levels.- Internal ownership of the communication concept - "The Way Home".- Internal ownership of our graphic identity, design, and tonality framework (awarded #2 best graphic profile in 2020 by DesignIndex).- Primary contact with media, performance marketing, design and marketing agencies- Product and service packaging- Trademark protection- Manage marketing and media budgets- Performance marketing plan- Strategic lead social media (Tiktok, Meta etc)- Develop go-to-market strategies for business projects- Employment branding strategy (with HR)In this role, I report to our Chief Marketing Officer.

Stockholm, Sverige

Tele2 is one of Europe's leading telecommunications companies with more than 14 million customers in 9 countries. At Tele2, I was a part of the Comviq team. Comviq is positioned as the low-cost alternative in the telecommunication market, targeting a younger, multicultural and urban demographic.Areas of responsibility:- Development and implementation of the brand strategy and communication concept in earned, social, owned and bought channels.- Always-on media plan to meet brand and sales targets- Primary contact with digital marketing agencies, media and other partners- Campaign coordination - from briefing to production- Campaign and sales planning with cross functional teams- Brand presence in own digital channels (worked close with product and tech teams)In this role, I reported to the CMO of Comviq

Stockholm, Sverige

Tele2 is one of Europe's leading telecommunications companies with more than 14 million customers in 9 countries. At Tele2, I was a part of the Comviq team. Comviq is positioned as the low-cost alternative in the telecommunication market, targeting a younger, multicultural and urban demographic.Areas of responsibility:- Development and implementation of brand strategy and communication concept in trade and retail channels- Develop and adapt our brand strategy and concept to fit different cultures and languages.- Primary liaison with trade and multicultural marketing agencies, media and other partners- Coordinate campaigns from briefing to production- Campaign and sales planning with cross-functional teamsIn this role I reported to the CMO of Comviq

Stockholm, Sverige

SpoilConcept is a PR agency with a focus on lifestyle brands. Selection of clients: Luxottica (Ray-Ban, Prada, Burberry etc.), Omega, Longines, Pontus!, Gynning Design, Pop Fruit and L’Oreal.Areas of responsibility:- Account management for 6-7 clients- Develop and produce PR strategies, PR and social media campaigns, product placements, content creation- Assist clients with media training for management teams- Manage the agency's media relations, presswork, events and arrange press briefings

Stockholm, Sverige

Animal is a digital communications agency with a focus on social media communications. Selections of clients: Svenska Spel, Coop, Junkyard och FyndiqAreas of responsibility:- Point of contact and account management- Digital strategy development and production, media planning, media buying, concept development - Daily social media management- Content production for social, digital and web/appsClients: Svenska Spel, Coop, Junkyard och Fyndiq

Stockholm, Sverige

While I was studying at Berghs, I worked with Pepsi Sweden's Facebook and Instagram accounts. At the time, Pepsi was one of the leading social media brands in the Nordics.

Stockholm, Sverige

ANR BBDO is part of the world's largest advertising agency network - BBDO. Keeping the contact and cooperation with other offices within the network constantly. I worked mainly with preparation of research materials as well as support the agencies accounts.

Ai For Marketing Professionals

This course guides marketing professionals to harness the power of generative AI, using LMMs like OpenAI’s models and image generation.

2013, Diploma In Strategic Communication

Berghs School of Communication, located in Stockholm, Sweden, is a renowned institution known for its innovative programs in advertising.

Advertising, Planning

Academy of Art University is one of the largest private art, design and advertising schools in California. I took eight courses.

Advertsing, Intro

Berghs School of Communication, located in Stockholm, Sweden, is a renowned institution known for its innovative programs in advertising.