Associate Brand Marketing Director
Current
Oct 2024 - Present
AeroLeads people directory · profile
Sofie Z. Email & Phone Number
Associate Brand Marketing Director
at
Wilson Sporting Goods Co.
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Associate Brand Marketing Director
Location
Xuhui District, Shanghai, China
Company size
Who is Sofie Z.? Overview
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Quick answer
Sofie Z. is listed as Associate Brand Marketing Director at Wilson Sporting Goods Co., a with 1031 employees, based in Xuhui District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Sofie Z..
Sofie Z. previously worked as Senior Marketing Manager at Wilson Sporting Goods Co. and Marketing Manager at Haute Lab. Sofie Z. holds Bl, Advertising from Shanghai International Studies University.
Company email context
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Wilson Sporting Goods Co.
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Profile bio
About Sofie Z.
10+ years marketing experience - branding, communication strategy, campaigns, digital content, events and PR. Both agency and in-house experiences. Cross-industry/ category knowledge - Rich experiences in the automobile industry, FMCG, fashion and sporting goods.Insight digger & marketing strategist.
Current workplace
Sofie Z.'s current company
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Wilson Sporting Goods Co.
8 roles
Sofie Z. work experience
A career timeline built from the work history available for this profile.
Senior Marketing Manager
Wilson lifestyle/sportswear | Product & Brand marketing-The Brand guardian: Brand & communication management.Budget planning，calendar control, content creation, GTM strategy, IMC, media buying, campaign based event planning & social strategy-replacement/ seeding etc.
Jun 2021 - Oct 2024
Marketing Manager
Managing 2 brands - EdWonder & Burgundy Assemblage, on Brand development, Marketing Strategy, Yearly Product & Communication Plan, digital and social content plan, brand collaborations, etc.Support design team on product development. Develop GTM strategy including digital social content plan, marketing campaigns, and PR plan.Sales strategy development and channel distributor establishment.B2B collaboration - products and campaigns.Integrate online marketing function into all efforts to help drive direct sales leads, online sales revenue, and measure marketing impact.PR & Event planning and execution.
Aug 2017 - Jul 2021
Senior Strategic Planner
Automobile: SVW Skoda Mother-brand, Superb, Fabia• Mother-brand upgrade, New model brand positioning, Sustaining campaign strategy,integrated communication plans.FMCG: Silk Shampoo, Comfort UN, Rich’s dairy• Brand positioning Asia pacific, Yearly communication strategy, Product concept, Integratedcommunication planSports Wear: Skechers• Brand repositioning, Sub-brand positioning, New product launch strategy, Sustaining campaignstrategy, Integrated communication planOther Category: Citic Bank• MasterBrand repositioning
Oct 2015 - Aug 2017
Senior Strategic Planner
SGM Chevrolet, 4 nameplates 5 models (Sail, Aveo, Lova RV, Malibu)New models launch strategy (Lova RV, Malibu, Malibu XL)Model year sustaining strategy (Sail, Aveo)Chevrolet Mother-brand rejuvenation, New models launch proposition, Sustaining communicationstrategy, integrated communication plans.
Dec 2014 - Oct 2015
Strategic Planner
Mainly worked on Buick XT GT GL8, Lohas, Chivas, Hanhoo and Yili New business. FMCG experience: Kraft and COFCO; AUTOMOBILE experience: Buick and Lexus. Other category experiences:Rebecca wig & Chivas. And digital experiences:Chivas & Buick. Project experience: 80s lifestyle understanding. Rich experiences in pitch, such as Buick, VW and Cadillac.
Jul 2012 - Dec 2014
Planning Intern
information gathering, case studies preparing and IMC idea thinking for FMCG brands (Kraft and General mills)
Nov 2011 - Jun 2012
Planning Intern
information gathering and case studies preparing for OMO, Alibaba
Oct 2010 - May 2011
Team & coworkers
Colleagues at Wilson Sporting Goods Co.
Other employees you can reach at wilson.com. View company contacts for 1031 employees →
RB
Raul Blanco
Colleague at Wilson Sporting Goods Co.Tepotzotlán, México, Mexico
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DC
Diana Camarillo, Mba, Ms
Colleague at Wilson Sporting Goods Co.Chicago, Illinois, United States
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JC
Jacqueline Carleton
Colleague at Wilson Sporting Goods Co.New York, United States
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PS
Paul Stepkowski
Colleague at Wilson Sporting Goods Co.Harwood Heights, Illinois, United States
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BC
Bianca Crosby
Colleague at Wilson Sporting Goods Co.Chicago, Illinois, United States
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DO
Danny O'Shea
Colleague at Wilson Sporting Goods Co.Greater Chicago Area, United States
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AC
Amanda Cerutti
Colleague at Wilson Sporting Goods Co.San Diego, California, United States
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KB
Kylan Becker
Colleague at Wilson Sporting Goods Co.Miami, Florida, United States
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DW
Dave White
Colleague at Wilson Sporting Goods Co.Lake Zurich, Illinois, United States
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MM
Mike Matthews
Colleague at Wilson Sporting Goods Co.Goodlettsville, Tennessee, United States
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Raul Blanco
Colleague at Wilson Sporting Goods Co.Tepotzotlán, México, Mexico
View →
DC
Diana Camarillo, Mba, Ms
Colleague at Wilson Sporting Goods Co.Chicago, Illinois, United States
View →
JC
Jacqueline Carleton
Colleague at Wilson Sporting Goods Co.New York, United States
View →
PS
Paul Stepkowski
Colleague at Wilson Sporting Goods Co.Harwood Heights, Illinois, United States
View →
BC
Bianca Crosby
Colleague at Wilson Sporting Goods Co.Chicago, Illinois, United States
View →
DO
Danny O'Shea
Colleague at Wilson Sporting Goods Co.Greater Chicago Area, United States
View →
AC
Amanda Cerutti
Colleague at Wilson Sporting Goods Co.San Diego, California, United States
View →
KB
Kylan Becker
Colleague at Wilson Sporting Goods Co.Miami, Florida, United States
View →
DW
Dave White
Colleague at Wilson Sporting Goods Co.Lake Zurich, Illinois, United States
View →
MM
Mike Matthews
Colleague at Wilson Sporting Goods Co.Goodlettsville, Tennessee, United States
View →
1 education record
Sofie Z. education
FAQ
Frequently asked questions about Sofie Z.
Quick answers generated from the profile data available on this page.
What company does Sofie Z. work for?
Sofie Z. works for Wilson Sporting Goods Co..
What is Sofie Z.'s role at Wilson Sporting Goods Co.?
Sofie Z. is listed as Associate Brand Marketing Director at Wilson Sporting Goods Co..
Where is Sofie Z. based?
Sofie Z. is based in Xuhui District, Shanghai, China while working with Wilson Sporting Goods Co..
What companies has Sofie Z. worked for?
Sofie Z. has worked for Wilson Sporting Goods Co., Haute Lab, Fcb International, Mccann Erickson, and Saatchi & Saatchi.
Who are Sofie Z.'s colleagues at Wilson Sporting Goods Co.?
Sofie Z.'s colleagues at Wilson Sporting Goods Co. include Raul Blanco, Diana Camarillo, Mba, Ms, Jacqueline Carleton, Paul Stepkowski, and Bianca Crosby.
How can I contact Sofie Z.?
You can use AeroLeads to view verified contact signals for Sofie Z. at Wilson Sporting Goods Co., including work email, phone, and LinkedIn data when available.
What schools did Sofie Z. attend?
Sofie Z. holds Bl, Advertising from Shanghai International Studies University.
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