Primary ResponsibilitiesTo lead the Marketing and Creative team for all Zouk, Phuture and ZoukOut campaigns. Spearhead all PR strategy for all brands under the Zouk umbrella: i.e. Zouk, Phuture, Capital and Red Tail. Develop and strategize the Digital and Advertising platforms for all brands. Conceptualise and create new brand assets for Zouk as well as spearhead as Brand Guardian for the Zouk brand with regards to all expansions out of Singapore. Work closely with Entertainment for marketing of guest DJs, music series and other music related events. • Developing and managing ad hoc marketing campaigns for Zouk and Phuture • Responsibility for planning and budgetary control of all marketing for Zouk and Phuture• Develop and execute the strategic vision for the PR and Digital aspects for all brands under the Zouk umbrella. • Overseeing Marketing and Brand strategy for the company – Zouk Singapore and ZoukOut • Devising strategies for increase PR and Social Media presence as well as on site headcounts to the club • To serve as a guardian for the Zouk and ZoukOut brand via strict guidelines for creative and consistency for execution of creative and events • Research, suggest and create marketing content and tie ups • Work with creative team for concept development in ongoing and seasonal campaigns and manage team and workload on a regular basis• Continually evaluate the overall marketing landscape for innovative/new ideas being launched to determine viability for brand and how to implement into overall marketing strategy• Devising strategy, design, and development of digital campaigns and assets that will increase revenue and improve lead generation conversion• Coordinate the design, customer segmentation, messaging and analytics for all email marketing campaigns through our marketing automation platform

- Handles and is in charge of all Branding campaigns and Strategic Partnerships for the brand- Strategizes Marketing flow and architecture of the brand - In charge of Sponsorships and Media Relations for Zouk and ZoukOut - Manages all Events and Sponsorships Revenue - Managing a Marketing team of 4 and a Creative team of 6

- In charge of Media relations and targeted Media pitching- Securing and managing all key strategic partnerships and collaborations- In charge of all negotiations and Sponsorships for Zouk and ZoukOut- Brand guardian and in charge of all branding campaigns and tie ups - In charge of Events Sales and Events Management, up till execution- Management of Zouk's CRM system- membership recruitment, database management and promotions - In charge of 2 main portfolios- Wednesdays and Phuture as a whole (This includes targeted Marketing campaigns and collaborations including management of sales targets)

- Managing a Creative team of 4 and an Events Executive- Key team player and decision maker for events, business development and marketing portfolios- Involved in budgeting and marketing for events and campaigns - Previously spear headed and set the structure for all Social Media platforms and content management- Intregral role in the concept of a ticketing backend and eventual development of Zouk's ticketing system. (First launched and implemented for ZoukOut 2011)- Responsible for all events and sponsorships targets- Individually and single handedly secured cash sponsorships, and in kind sponsorships for Zouk and ZoukOut for 6 years- In charge of all sponsorship negotiations up to execution- In charge of all branding tie ups and aligning of Zouk branding guidelines- Integral role and main liaison for “Zouk at the Esplanade” for SGP season 2009 and Official Post Audi Fashion Festival party 2010 at the F1 pit building just to name a few - Appointed Zouk Spokesperson in December 2009, involved in all media interviews and liaisons with the Media for specific and targeted events including ZoukOut- Initiated new privilege system for Zouk’s members and tie ups with retail and commercial partners- Initiated Zouk website promotions to boost relaunched online membership system - Lead contact with Citibank for the launch of the Biometrics system in Zouk in 2007, installation of all terminals and enrolment kiosks- Assistant to International DJ booking manager, administered all contracts, hotel bookings and flight arrangements (2007) - Resident DJ booking manager, administers and negotiates all contracts, hotel bookings and flight arrangements (2006-2008)

- Helped in managing the database and ticketing- Heavily involved in the Marketing process in relation to concert/ event preparations- Organized the material and engaged in communicating with external sponsors

- Took the lead in organizing all marketing material- Prepared and planned 2.4m x 0.95m panels in preparation for the Airport Hanger Expo 2005 in Dubai

- Administration and assistant to bankers (part-time) - In charge of handling clients’ enquiries and documentations

- Worked in the Department of Corporate Finance- Researched and administered reports- Prepared notes for external seminars