Sofie Ekström Email & Phone Number

Stockholm County, Sweden

Solna, Stockholm, SE

* Developing and leading digital hubs globally to foster cross-functional learning and drive digital transformation, while managing a global digital marketing team focused on brand awareness, engagement, and customer growth.* Responsible for department budget planning and allocation, optimizing resource management to ensure cost efficiency across all.

Solna, Stockholm, SE

A critical cross functional role, with globally responsibility for the E-commerce acquisition ecosystem of Dometics traffic channels. That includes setting traffic channel strategy and execution to ensure high quality traffic visiting and converting on our E-commerce site. In this role I plan, execute, manage, analyze and optimize digital acquisition.

Stockholm, SE

Worked as a senior specialist in charge of several client accounts, both within e-commerce and lead generation, where I was responsible for; - setting up digital strategies for paid advertising- KPI's based on client goals- recommended budgetsThis included, among other things, advertising on Google Ads, Microsoft Ads and Facebook Ads where I was in charge.

Stockholm, Stockholm County, SE

In charge of several client accounts for setup and optimisation of campaigns in Google Ads and Microsoft Ads. Responsible for setting up strategies and KPIs based on client goals. Covered bid strategies, bid management and cost control. Reporting and presentation of results to the client together with dynamic data reports.

Barcelona, ES

• Responsible for Travellink Nordic's DTC marketing campaigns.
• Conceptualized and developed campaign strategies
• Created copy, managed internal communication, and handled analysis andfollow-up
• Coordinated marketing activities across departments, includingWebmaster, CRM, Brand, Social Media, PR, Media Services, Pricing, Customer Service, Meta & Affiliates, and Product teams

Barcelona, ES

◊ Responsible for the company's sites, including internal tools and systems◊ Maintained and developed Travellink web sites◊ Worked in projects with the IT department and worked actively for improved work processes and routines◊ Collaborated with Product owner, IT department & Customer Service and had contact with several international departments in the.

Stockholm, Stockholm, SE

Information manager for Gymnasium.se, Sweden’s biggest search engine for gymnasieskolor.◊ Personnel and budget manager for the information department◊ Responsible for maintaining and developing Gymnasium.se◊ Responsible for setting up and working towards qualitative and quantitative goals

Stockholm, Stockholm, SE

Responsible for Gymnasium.se, Sweden’s biggest search engine for gymnasieskolor.◊ Responsible for maintaining and developing Gymnasium.se◊ Work on search engine optimisation and improving quality of the site◊ Developed the website technically together with the IT department

Stockholm, Stockholm, SE

Project leader for Studentums Study Tour.◊ Responsible for project planning, budget, customer contact and PR◊ Worked as a copy writer in the information department with a focus on SEO

Advertising, Pr And Tv & Radio Production

Medie- Och Kommunikationsvetenskap