Sofie Geyskens Email & Phone Number

Belgium

London, GB

As a Marketing Consultant for McArthurGlen’s Designer Outlet Centers in Roermond and Roosendaal, my assignment involves enhancing the brand's identity and implementing comprehensive communication strategies to increase foot traffic and boost sales. This includes developing cohesive branding initiatives across all channels and touchpoints, such as digital.

Veerle, Flemish Region, BE

Bicester, London, GB

Strategic & operational marketing leadership role, with primarily focus on two key areas – firstly, deliver the marketing strategy with laserfocus on qualitative guest acquisition, engagement and retention. Secondly working with best-selling brands to develop and execute their marketing strategy in collaboration with the Village. Coaching a team of 13.

Bicester, London, GB

• Coaching a team of 5 direct reports: CRM Manager, Digital Projects Manager, Digital Marketeer, Social Media Specialist, Digital Content Producer.Lead strategy to drive qualified traffic to www.maasmechelenvillage.com.
• Leverage e-mail marketing to drive footfall and sales partnering with the Bicester Village Shopping Collection group CRM management to improve marketing tactics.
• Manage budget and shift euros to achieve business goals while suggesting and testing new digital channels.
• Manage third party agencies to budget and revenue goals, challenging strategies and upholding deadlines.
• Liaise with BVSC group teams on global and digital marketing strategy and campaigns, localizing needs for the Belgian market.
• Plan and launch A/B-tests for landing pages, newsletters, ad copy, SEA,...

Veerle, Flemish Region, BE

• Marketing Management
• Business Management
• Business Transformation
• Operational Excellence
• Digital Transformation
• CEXThe retail world—with its razor-thin margins and relentless big bets on fashions, trends and timing—has never been a haven for the faint of heart. Add digital technology disruption, emerging market opportunities and.

Waalwijk, Noord-Brabant, NL

• Temporary freelance assignment for the opening of 9 stores in 3 months.MARKETING
• Member of the (new) Belgian Management Team
• To adjust the Dutch marketing plan and making it relevant for Belgium.
• Oversee it's day-to-day implementation.
• To design & coordinate promotional campaigns and other marketing efforts across channels.
• Strong focus on online: SEO, SEA, content marketing, e-mailmarketing, Social

Wommelgem, Antwerpen, BE

• As a member of the C-suite, I was in charge of marketing, customer service & e-commerce. My main responsibility was to drive profitable customer behaviour. Therefore I focused on initiatives such as digital marketing.
• To develop a feasible marketing plan for the department & oversee its day-to-day implementation.
• To design & coordinate promotional campaigns and other marketing efforts across channels.
• Strong focus on online: SEO, SEA, content marketing, e-mailmarketing, Social.
• To develop high-impact comarketing campaigns - both on and offline - with the distributors/brands (Samsung, Sony, Miele, Nokia,...)CUSTOMER SERVICETeam of 3 people
• SAP Hybris platform

Winston-Salem, NC, US

Key Responsibilities - Benelux brand, product & trade marketing for Hanes Brands Intimates: DIM, Playtex, Wonderbra & Shock Absorber.- Driving overall marketing strategy to reach business objectives.- Set up and driving of all marketing communication: paid, owned, earned, shared.- Strategy, set up and planning of all digital platforms: websites, social.

Suwon-Si, Gyeonggi-Do, KR

Marketing Communication ManagementIntegrated campaign managementGlobal advertising guidelines implementation & local adaptationDefining the communication- and media strategy for all Samsung divisions in close collaboration with the division's Marketing Managers & Trade Marketeers: mobile devices, tv & sound, white goods and B2B solutions. Operational.

Suwon-Si, Gyeonggi-Do, KR

Retail Development Specialist

In generalAs Marketing & Communications Manager and member of the management team, I created and implemented the marketing strategy of Primo. I supervised all internal and external communication. ResponsibilitiesI designed and implemented the marketing strategy to reach Primo’s goals. I.e. developing innovative marketing, communication & sponsoring.

• Clients: DELA, Siemens, E5-Mode,...DELA
• B2C - planning of large media budget (tv, radio, magazines,...) - concept/planning/coordination of tv-commercials, radio-commercials, direct mailings
• B2B - direct mailings- eventsSIEMENS
• Corporate communication- yearbook - corporate responsability programme
• Employer Branding

Marketing Coordination, B2C 360° marketing, B2B marketing

Marketing coordinator- POS material: brochures, flyers, posters,... concept/planning/ordering/shipment- events