As a Marketing Consultant for McArthurGlen’s Designer Outlet Centers in Roermond and Roosendaal, my assignment involves enhancing the brand's identity and implementing comprehensive communication strategies to increase foot traffic and boost sales. This includes developing cohesive branding initiatives across all channels and touchpoints, such as digital platforms, advertising campaigns, and on-site promotions. The goal is to create a seamless and compelling customer experience that resonates with the target audience, ultimately driving growth and engagement for the outlet centers.

Strategic & operational marketing leadership role, with primarily focus on two key areas – firstly, deliver the marketing strategy with laserfocus on qualitative guest acquisition, engagement and retention. Secondly working with best-selling brands to develop and execute their marketing strategy in collaboration with the Village. Coaching a team of 13 young and more senior professionals. Exceptional stakeholder management skills, great attention to detail and expert within the premium retail market. Entrepreneurial at heart and driven by organisational culture, which values invention, innovation and risk taking.* Responsible for managing and leading a team of 13 members: PR, retail marketing, digital marketing, ATL, communications & content, CRM.* High frequency commercial (brand) campaign activities* Digital (marketing) expertise* International experience* Guest knowledge management: surveys and guest experience optimization* In-depth knowledge of and affinity for premium and lifestyle product* Exceptional relation building and interpersonal skills* Experience in negotiation, stakeholder management and networking at a high level* To collate, interpret and present data as a subject matter * Strategic partnerships

• Coaching a team of 5 direct reports: CRM Manager, Digital Projects Manager, Digital Marketeer, Social Media Specialist, Digital Content Producer.Lead strategy to drive qualified traffic to www.maasmechelenvillage.com through e-mail, paid search, display, organic search, social and paid social.• Leverage e-mail marketing to drive footfall and sales partnering with the Bicester Village Shopping Collection group CRM management to improve marketing tactics.• Manage budget and shift euros to achieve business goals while suggesting and testing new digital channels. •Manage third party agencies to budget and revenue goals, challenging strategies and upholding deadlines.• Liaise with BVSC group teams on global and digital marketing strategy and campaigns, localizing needs for the Belgian market.• Plan and launch A/B-tests for landing pages, newsletters, ad copy, SEA,...• Content marketing research projects• Employer branding and employee advocacy (taskforce member)• NPS research & improvement driver• Bring growth and new ideas on all digital channels (my favourite)

• Marketing Management• Business Management• Business Transformation• Operational Excellence• Digital Transformation• CEXThe retail world—with its razor-thin margins and relentless big bets on fashions, trends and timing—has never been a haven for the faint of heart. Add digital technology disruption, emerging market opportunities and changing consumer trends to put more variables in flux than ever before. E-ntrepreneur likes to work with retailers to develop and implement customized solutions that address today's challenges and tomorrow's opportunities.Marketing Management– marketing strategy– media: selection & booking– digital marketing management- SEO, SEA, Google Analytics– web: strategy & content– content marketing– social media strategy & management– conversation management– emailmarketing– loyalty marketing– affiliate marketingRetail Management– retail strategy– retail management– business reporting– P&L– in-store smart retail solutions– consumer insights– customer journey – visual merchandising– POS– store openings & closings– store staffing

Temporary freelance assignment for the opening of 9 stores in 3 months.MARKETING• Member of the (new) Belgian Management Team• To adjust the Dutch marketing plan and making it relevant for Belgium.• Oversee it's day-to-day implementation.• To design & coordinate promotional campaigns and other marketing efforts across channels.• Strong focus on online: SEO, SEA, content marketing, e-mailmarketing, Social• The digital strategy and implementation is work-in-progress kicking off with a new partner agency.• Profitable growth driven• Collaboration with the Dutch team.E-COMMERCE • Set and implement the new strategy for vanharen.be (launched in April '17 as a slightly adapted copy of the Dutch site)• CRO research • Designing an improvement roadmap with clear timeframe• Set KPI's, North Star Metric and targets• Reporting on KPI's using Google Analytics, Hotjar, SAP & Oracle software and bespoke Deichmann software tools and dashboards such as Econda• SAP Hybris-platform • Coaching the e-commerce coordinator• Close collaboration with the Dutch team

As a member of the C-suite, I was in charge of marketing, customer service & e-commerce. My main responsibility was to drive profitable customer behaviour. Therefore I focused on initiatives such as digital marketing, customer journey mapping & improvement of the customer experience during all touchpoints.MARKETINGOversee all marketing operations & develop Selexion's & Euronics' business vision & mission and the marketing strategy and tactics.Main responsibilities:• To develop a feasible marketing plan for the department & oversee its day-to-day implementation.• To design & coordinate promotional campaigns and other marketing efforts across channels.• Strong focus on online: SEO, SEA, content marketing, e-mailmarketing, Social.• To develop high-impact comarketing campaigns - both on and offline - with the distributors/brands (Samsung, Sony, Miele, Nokia,...)CUSTOMER SERVICETeam of 3 people• SAP Hybris platform• Improvement of customer service procedures, policies and standards.• Keep ahead of developments on customer care level and share the insights.E-COMMERCE Team of 6 • Strategy and tactics • To guide CRO research and make a solid roadmap & improvement plan towards overall optimization of the webshop• Close collaboration with development (outsourced)• UX: thorough knowledge of UX and the importance, making it priority, a constant process of improvement• To improve SEO performance liaising with the digital marketing agency.• To define KPI's, north star metric and targets. Using SAP, Google Analytics, Hotjar... for analytics. Klipfolio for reporting.• Analyzing visitor behaviour to set priorities regarding site optimization.• Improve Merchandising processes and procedures by developing the right analytics tools and insights.

Key Responsibilities - Benelux brand, product & trade marketing for Hanes Brands Intimates: DIM, Playtex, Wonderbra & Shock Absorber.- Driving overall marketing strategy to reach business objectives.- Set up and driving of all marketing communication: paid, owned, earned, shared.- Strategy, set up and planning of all digital platforms: websites, social media, emailmarketing (ecommerce work in progress)- Partner up with channel (independants, INNO, Delhaize, CFR, sports retailers,...) for constant elevation of our brand positioning, consumers experiences and overall commerce performance across all touch points.- Driving seasonal planning – seasonal initiatives planning and executions according to channels brand & marketing plans aligned with Hanes Brands brand plans and product assortments for each specific brand.- Managing seasonal assets production and enrichment – planning and managing of marketing plans, planning, production and seasonal asset delivery, according to brand directions for each brand.- Planning and securing strong Hanes Brands presence and engagement across channels as well as performance marketing activations.- Developing right processes, project management and activations, managing Hanes Brands budgets and relationships with key stakeholders (internal and external).

Marketing Communication ManagementIntegrated campaign managementGlobal advertising guidelines implementation & local adaptationDefining the communication- and media strategy for all Samsung divisions in close collaboration with the division's Marketing Managers & Trade Marketeers: mobile devices, tv & sound, white goods and B2B solutions. Operational follow-upBriefings agencies (media, concept & creation)Budget gatekeeping

Retail Development Specialist

In generalAs Marketing & Communications Manager and member of the management team, I created and implemented the marketing strategy of Primo. I supervised all internal and external communication. ResponsibilitiesI designed and implemented the marketing strategy to reach Primo’s goals. I.e. developing innovative marketing, communication & sponsoring strategies in line with the overall Primo positioning in order to push sales -> by inspiring loyal customers, by attracting new customers & by increasing basket size.-> Omnichannel, Customer Experience, CRM, E-mailmarketing, Web, Social Media, Advertising, Loyalty programme, POS, Visual Merchandising, Store openings & closings, Sponsoring, B2B.Web & Social MediaPassionate about "the word of mouth" marketing, social media, community development & management, social networking sites, social bookmarking, search engines, discussion boards, blogging, video sharing- Development of social media strategies and actions to higher visibility and traffic to the company website.- Management of the company website and development of new sites.- Responsible for the e-commerce project- Introducing omni-channel- Coordination and management of the website by the use of a content management system.- SEO and SEA & focus on content marketing.- Set and maintain relationships with site editors, writers and other influencers.- Maintain the relationship with fans and followers on social media, i.e. Facebook, Twitter, Pinterest...- Follow up of results e.g. Google AnalyticsManaging a team of 5 members- the Sports & B2B Manager- the Graphic Designer- 2 e-commerce coordinators- the Marketing Assistant

Clients: DELA, Siemens, E5-Mode,...DELA • B2C - planning of large media budget (tv, radio, magazines,...) - concept/planning/coordination of tv-commercials, radio-commercials, direct mailings • B2B - direct mailings- eventsSIEMENS• Corporate communication- yearbook - corporate responsability programme• Employer Branding

Marketing Coordination, B2C 360° marketing, B2B marketing

Marketing coordinator- POS material: brochures, flyers, posters,... concept/planning/ordering/shipment- events