Sofie Henriksen Email & Phone Number

Copenhagen, Dk

Copenhagen, Dk

København, Capital Region, Denmark

København, Hovedstaden, Danmark

Manager & C-level strategic advisor. I lead the strategy team in Signifly CPH and is responsible for the strategy offering in Signifly across studios (CPH, MTL, LND & OSLO) ranging projects from large corporate digital transformations to brand- and creative development and advisory of startups and scale-ups.

Copenhagen Metropolitan Area

Copenhagen Metropolitan Area

At Signifly we work with startups, scale-ups and corporate ventures exploring and defining what's next. We are experts in business design, brand-building and digital products & experiences and we use creativity and design methodologies to solve real business problems. As a Senior Strategist, I lead and manage projects across our portfolio, establishing new- or growing existing brands, develop creative strategies and facilitate business model ideation.

Copenhagen, Capital Region Of Denmark, Denmark

Copenhagen, Capital Region, Denmark

Copenhagen Area, Capital Region, Denmark

Copenhagen, Capital Region Of Denmark, Denmark

Copenhagen, Capital Region, Denmark

SAGA is a democratic movement giving a voice to the new generation.

Kolding, South Denmark, Denmark

Underviser på diplomuddannelse i Digital Konceptudvikling

Copenhagen, Capital Region, Denmark

As a Digital Lead, I'm responsible for pushing my clients forward in the digital and creative space, adopting new technology to discover next generation data oriented creative solutions and new ways of creating amazing brand experiences.- Comms. planning- Digital brand activation - Creative use of data and technology- Digital strategy & presence - Data strategy & activation- Digital innovationClients- Norlys- Arla- CPH Airport- Royal Unibrew- Gigtforeningen- PFA

Copenhagen Area, Denmark

Nova has since 1997 created and facilitated relations between Scandinavia's top talents and the most attractive employers. All members of the Nova network have undergone a rigorous selection process where each candidate’s AQ (Academic Quotient), EQ (Emotional Quotient) and BQ (Business Quotient) have been evaluated and appraised. Only the best 400 each year will be offered a membership

Copenhagen, Capital Region, Denmark

OTW is a content and advertising agency owned by Aller media. I lead projects across our digital and creative team with responsibility for strategic planning and leading creative processes.► Strategic planning► Brand strategy ► Creative concept and campaign development ► Omni-channel content marketing ► Creative storytelling and activation► Communication and digital strategySome of the clients I work with:- Novo Nordisk- Kræftens Bekæmpelsen- LB Forsikring- Aarhus University- DTU- HPE- Sentia- DK Company- Irma- Matas- Netto- Aller

Copenhagen Area, Capital Region, Denmark

My responsibility is a 50/50 split between strategic planning and developing the creative solution. With my experience within digital marketing and ecommerce, I also serve as a critical part of the digital team, bringing a 360 mindset to campaign activation. ► Experiential content ► Brand experience ► Creative concept and campaign development based on a philosophy of meaningful actions and customer involvement► Omni-channel content marketing ► Creative storytelling and activation► Communication and digital strategy

My main responsibility is to grow LAKRIDS BY BÜLOW's digital presence and community across borders through new creative and engaging solutions all developed with a 360 approach to brand experience.► Developing and executing content strategies and digtial campaigns ► Designing and executing creative online growth initiatives► Driving 360 customer experiences across channels ► Ensuring data-informed, on brand and cohesive go-to market strategies from taste anddesign to marketing plan and loyalty building. ► Gathering Community driven market insights to drive brand and product development

As Strategic Project Lead in PL & Partners, I am responsible for defining and developing the project management department as a fundamental building block of PL & Partners' continued growth. Beyond the establishment of organisational structure, tools and working methods characterizing project management in PL & Partners, I've also taken part in developing and executing our client service value proposition. I have the overall responsibility for developing, leading and managing larger client projects - working with clients such as Lakrids by Bülow, Kræftens Bekæmpelse and Saxo.com - to ensure long-term collaboration success and profitability. My day-to-day responsibilities include:► Ensuring agile and timely execution of tailored paid social strategies in close collaboration with our clients and Paid Social Specialists. ► Designing processes, structures, collaboration and communication tools to manage highly complex projects and client relations.► Providing our clients with data-driven insights and translating those insights into concrete actions taken towards building a stronger digital presence overall. ► Analysing, composing and delivering detailed marketing strategies for digital growth for large clients.► Managing client relations including ongoing development, communication and reporting.► Leading project teams and allocating resources to ensure quality and manage risks.► Continued development of PL & Partners client service blueprint and value proposition.

Copenhagen Area, Capital Region, Denmark

Re:Spark is a communication agency that combines digital business development, strategic storytelling and PR to help brands claim their position. We leverage the potential of your business and help you claim your position through personal and authentic communication designed to establish a strong brand position that can manage change and complexity.We believe that strong brands are built over time and through a continued flow of relevant stakeholder interaction. That is why we not only focus on strategy and execution, but also the methods and approaches we apply to create results. That enable us to repeat succes and transfer relevant knowledge to our clients, they can apply beyond our collaboration. We are you on-site trusted advisor, engaging in knowledge transferring and co-creating your personal journey through traditional PR and storytelling methods. When you visit re-spark.dk, you will find four unique service categories each creating distinct value for your business. ► Story Co-creation:Explore, live and tell the story of your organisation and how you improve peoples lives► Talent Tales:Activate the narrative of young talent to establish a strong employer brand and attract and retain future game changers ► Thought Leadership:Leveraging digital presence by delivering strategic and unique industry knowledge to influential stakeholders ► CEO Profiling:Identify and brand profiled leaders and experts as powerfull representatives of your organisation

Copenhagen Area, Denmark

As consultant in the strategic branding agency Oktober KBH, I lead strategic communication and branding projects for a broad range of clients. I had responsibility for both execution of single tasks as well as larger solutions that call for insights, analysis, strategy and campaign development. My tasks included: ► Creating e-mail marketing strategies and producing content ► Develop digital concepts and campaigns / Project management ► Create communication and branding strategies for larger clients ► Strategize and execute content marketing

Grade received: 12 In November 2016, Vestas came to us with a project on integrating UN's Sustainable Development Goals at the core of the company's value chain and their communication to various stakeholders. We worked closely with the company to develop a strong CSR strategy aimed to establish the SDGs as a driving force for existing and future sustainability initiatives. As a result, Vestas adopted a number of our recommendations.

Copenhagen Area, Denmark

I help mirco businesses and SMVs with conceptualizing their business, develop integrated communication strategies, including focused digital and SoMe presence, and execute valuable content marketing initiatives.References include: Eye4Talent - http://www.e4talent.com/daMake It Better Consult - http://makeitbetter.dk/Inspired Communication - http://www.inspiredcommunication.dk/ YoungConsult - http://youngconsult.dk/ Les Deux - https://lesdeux.dk/Wæde Consult - http://waedeconsult.dk/

Copenhagen Area, Denmark

As a member of the editorial staff, I am responsible for writing articles for the many UNGKOM online platforms as well as providing feedback to my co-editors productions. Our content is targeted towards graduates within the field of communications and marketing. We comment on the newest trends within our fields and provide tips and guidance to soon-to-be- and newly graduates.

Copenhagen Area, Capital Region, Denmark

MarketingLab is a Copenhagen-based organisation driven by students who all share a common interest for creative marketing.The mission of the organisation is to create a bridge between students and the industry. In collaboration with a broad range of organisations, our team consisting of the most ambitious students work on a weekly basis with events, courses and consulting.As Head of Communications, I manage a team of five and have the responsibility of execution and monitoring of:- Lead and conduct a rebranding project, including concept design and brand guide. - Create and execute integrated communication strategy across all digital and SoMe channels. - Day-to-day tracking, monitoring and analyzing of social perfomance- Web development

Copenhagen Area, Capital Region, Denmark

CEO x 1 Day gives graduate students an opportunity to spend a day in the shoes of a senior executive. Through a rigorous selection process, Odgers Berndtson will identify students with outstanding leadership potential and match them with a CEO from a leading Danish organization.I had the pleasure of following Cees de Jong, CEO for Chr. Hansen, for a full day of Q1 announcements and strategic meetings on the future for the market leading food ingredient company.

Copenhagen Area, Capital Region, Denmark

Editor of international digital employee newsletter for Falck (+38000 employees):- Research, conducting interviews, gathering interesting and relevant content through large internal netowork.- Copywriting.- Editing and proofreading of stories.- Translation of stories from Danish to English. - Creatiing visual/graphic set-up.- Continuously development and content optimization. - Long-term strategic planning focused on elevating employee engagement - Managing three co-editors Part of the Internal Communication team:- Overall strategic planning for the Internal Communication department. - Project development and execution.- Responsible for telling 'the Falck story' from the employee angle, capturing the essence of our culture and organisational values.Social media:- Running Falck's Instagram and Twitter profile @Falckpeople- Assisting external communications with creating content for Facebook and LinkedInAs part of the Human Relations and Corporate Culture department in Falck Group, I work with other tasks and contribute with creative ideas in relation to HR and Communication development in Falck, including the use of social media and talent program execution both internally and externally.Additionally, I cover Falck's participation in different events as a reporter, contributing with high quality photos and first hand creative storytelling.Reults: - Developed the communication strategy, brand and application guide that laid the foundation for the newsletter and its current format.- Increased our reader volume with 30% by shifting focus onto Falck’s employees and their authentic story.- Expanded content reach by gaining more readers through promotion efforts on internal SoMe platforms- Created awareness about Falck’s first graduate programme that resulted in +200 applicants- Co-developed the idea of an innovative and interactive intranet 2.0.

Copenhagen Area, Capital Region, Denmark

In my position as Communication and HR Assistant at Falck Assistance, I dealt with a wide range of internal communication and HR related tasks. Additionally, I had full responsibility for developing, writing and promoting Falck Assistance's digital news magazine that reaches around +3000 employees every second month. Furthermore, I played an active role in the development of Falck's first internal talent programme, as well as our first gradute programme - The Falckoner Programme, by communicating the initiatives internally in the organization and planning and structuring recruitment processes. Results:- Developed business proposal for the extension of the newsletter to cover the remaining business streams in Falck. The project was approved by Group Management and I took on the role as project manager.- Developed promotional material (posters, flyers, adverts) for the newsletter that rapidly increased number of in sign-ups.- As part of the promotion package, I travelled around to different Falck locations in Denmark, presenting the newsletter and encouraging employees to share their stories.

Copenhagen Area, Denmark

My position within the legal field was very singular. I brought communicative value to the organization, both in terms of meeting client needs and creating an international image for the firm. I assisted the firm's attorneys in seeking international recognition through, for instance, creating a strong profile for international lawyer ranking systems (chambersandpartners.com, legal500.com). Moreover, I functioned as the firms in-house translator, working with material ranging from legal documents to news articles for the firm's website and other online portals.Finally, I brought a creative and risk-taking approach, both in terms of internal and external communication and marketing, to a work field dominated by rules and regulations.Results: - Contributed to the expansion of the company's international profile- Developed English website- Managing communicative and cultural barriers to international collaboration through direct aid to lawyers (example of specific cases can be provided upon request)

Copenhagen Area, Capital Region, Denmark

Selling and coaching:- Customer service- Sales assistant- Branding and store presentation - Training new staff in the COS concept, approach to customer service and season activitiesCommercial Communication:- Assisting the Cheif Visual Merchandiser in planning and working with selling figures and planning goals to drive continued growth- Assisting in developing the visual strategy and store concept - Presentation of garments in accordance with concept book - Inform and teach store team about weekly visual focus and key selling products and activities.

Copenhagen Area, Denmark

Main task consisted of being fashion Sales Advisor and Personal StylistAdditional tasks and responsibilities: Visual Assistant, managerial tasks, such as training and developing new employees, assisting in branding and promotion of concept

Copenhagen Area, Denmark

Guiding and supporting fellow students both academically and socially with focus on the personal needs and concerns of each student. Main tasks: Leading group meetings, personal academic advisor, sparring partner

Executive Mba, Brand Management

Copywriting

Aldrig har der været skrevet så meget tekst i reklamebranchen. Der skrives til de traditionelle platforme som print, TV og radio, og til.

Advertising

Reklamelinjen er en koncentreret aftenuddannelse tæt på virkeligheden. Mellem 80 og 90% af underviserne udgør toppen af bureaubranchen og.

Master’S Degree, Ma International Business Communication & Intercultural Marketing, 10.5 Gpa - Received The Grade 12 For My Final Thesis

Thesis: Integrating FN’s Sustainable Development Goals in Vestas value offering and communication platform to strengthen core.

Master’S Degree, Faculty Of Social Sciences / Sustainability In The Social And Human Science

Bachelor'S Degree, International Business Communication, Received The Grade 10 For My Bachelor

Bachelor'S Degree, Exchange Program, Melbourne

Activities and Societies: Next to my studies I was part of a number of after school activities such as being a student mentor programme.

High School, Sports Theory, Biology & Math, B+ Average