Sofie Hertog Email & Phone Number

Mechelen, Flemish Region, Belgium

Mechelen, Vlaanderen, België

Bornem

As senior brand manager benelux i'm responsible for all marketing activities, strategy, branding and budget of the benelux retail market, with Edialux being our main brand. I combine B2C and B2B marketing. Within this role I work closely with the sales department, our product manager and external agencies to ensure the marketing plan, strategy and branding are all alined and correctly translated and implemented to our market needs. Meanwhile i also support our dutch office with the development… Show more As senior brand manager benelux i'm responsible for all marketing activities, strategy, branding and budget of the benelux retail market, with Edialux being our main brand. I combine B2C and B2B marketing. Within this role I work closely with the sales department, our product manager and external agencies to ensure the marketing plan, strategy and branding are all alined and correctly translated and implemented to our market needs. Meanwhile i also support our dutch office with the development and growth of the dutch retail market. Show less

Bornem, Belgium

As brand manager Edialux Home-Pet-Plant, I was responsible for branding, marketing strategy, communication plans, digital strategy and POS of the retail brand Edialux, combining B2C and B2B marketing. Meanwhile i assisted the brand manager in our UK head office to implement the other brands in Belgium as well. Within this role I worked closely together with our sales team, customer service, product manager, graphic designers and external agencies.Achievements: 4% growth in market share… Show more As brand manager Edialux Home-Pet-Plant, I was responsible for branding, marketing strategy, communication plans, digital strategy and POS of the retail brand Edialux, combining B2C and B2B marketing. Meanwhile i assisted the brand manager in our UK head office to implement the other brands in Belgium as well. Within this role I worked closely together with our sales team, customer service, product manager, graphic designers and external agencies.Achievements: 4% growth in market share since 2018 Show less

Beringen Paal, Vlaanderen, België

As project manager i was managing sports events from A to Z, working closely with the event manager. My main responsibilities were recruiting participants by using marketing tools such as digital, email, outdoor, print media, TV&Radio, following up on sponsor deals brought in by the sales force and managing the event budget. Achievements: overal increase of participants by 8%, rolling-out digital campaigns with a relevancy score of 8/10 minimum and a click-through rate of 1.9% on average… Show more As project manager i was managing sports events from A to Z, working closely with the event manager. My main responsibilities were recruiting participants by using marketing tools such as digital, email, outdoor, print media, TV&Radio, following up on sponsor deals brought in by the sales force and managing the event budget. Achievements: overal increase of participants by 8%, rolling-out digital campaigns with a relevancy score of 8/10 minimum and a click-through rate of 1.9% on average and highest of 4.1% As brand manager of Peloton i was responsible for implementing the strategy, developing the branding and coordinating the digital strategy of this new cycling brand. Achievements: in a few months time 2100+ followers on facebook by organic posts only Show less

Kontich, Belgium

I started as 'junior marketeer' but soon moved into the role of Marketing Coordinator due to succesfully replacing the marketing manager during her pregnancy leave after being 4 months with the company and a reorganisation of the marketing department shortly afterwards. As marketing coordinator I was:- Responsible for tradeshows, collection previews, events (B2B and B2C) and partnerships - Translating and implementing the global marketing strategy and plan into the european… Show more I started as 'junior marketeer' but soon moved into the role of Marketing Coordinator due to succesfully replacing the marketing manager during her pregnancy leave after being 4 months with the company and a reorganisation of the marketing department shortly afterwards. As marketing coordinator I was:- Responsible for tradeshows, collection previews, events (B2B and B2C) and partnerships - Translating and implementing the global marketing strategy and plan into the european market across various channels- Responsible for creating and implementing the digital marketing strategy on a global level (corporate website, SEO, social media channels and blog, e-commerce support)- Coordinating the seasonal product and lifestyle shootings - Coordinating the launch of collections and products across various channels - Coordinating production and delivery of marketing material and collateral- Creating and implementing B2C marketing campaigns in EMEA region- Liaising with external parties (printers, suppliers, external agencies) as well as the internal customer service, design, sales and logistic team- Supporting retail, sales agents and distributors in EMEA and US market- Managing the EMEA marketing budget- Managing graphic designer - Managing marketing interns Show less

London, United Kingdom

Organising B2B conferences for the sport and online gaming industry; SportBusiness: ° Compile the conference programme and invite speakers° Liaise with external parties (speakers, sponsors, suppliers...) as well as the internal sales, design and marketing team to develop and organise the production of marketing material and PR around the events° Follow up sponsor/partnerships brought onboard by the sales team. ° Web content, administration and on the day management of the… Show more Organising B2B conferences for the sport and online gaming industry; SportBusiness: ° Compile the conference programme and invite speakers° Liaise with external parties (speakers, sponsors, suppliers...) as well as the internal sales, design and marketing team to develop and organise the production of marketing material and PR around the events° Follow up sponsor/partnerships brought onboard by the sales team. ° Web content, administration and on the day management of the event. iGaming Business: ° Responsible for the registration process: manage online registrations and manage registration staff on event days° Organise networking event and coordination of online networking tool° First point of contact for all delegates Show less

Sydney, Australia

° Assisting the senior managers with translating the brand image, values and objectives into sponsorship campaigns. ° Activating sponsorship rights at events. ° Event and project management° Assisting with pitching new clientsAccounts worked on: Ford, HSBC, Hyundai, Heinz, Betfair

Schelle, Belgium

General management of the Teamsport Department at Decathlon Schelle (Belgium):° Manage a team of 4 daily° Manage the logistic staff (+/- 15 people) weekly° Retail and logistic management ° Day to day management of the department

Postgraduate Master'S Degree, Marketing And Management, First

Msc Marketing and Management, Business school

Master'S Degree, Sports Management

Activities and Societies: EASM Student Seminar and Conference, September 2007, Turin, Italy Master Sportmanagement

Bachelor'S Degree, Physical Education And Sport Sciences, First

Activities and Societies: European Erasmus Exchange Programme - University of Coimbra, Portugal (Sep 2006-Feb 2007)