Award-winning Founder, Mobile Developer, Marketing Specialist with over 11 years experience in Games, Mobile and Digital Marketing. I bring strategy, creativity, and passion to every game. I'm a proactive manager who enjoys trying innovative ideas and tools.
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Co-Founder And CtoNomiLondon, England, Gb -
Co-Founder & CtoNomi Dec 2021 - PresentLondon, England, United KingdomNoMi gives you the end result of therapy and all you have to do is play a game.Tapping into a $90B market by doing for self-development what Headspace and Calm have done for mindfulness. We strip away the formality and inaccessibility of self-help, transforming the experience into a fun and rewarding journey of personal growth.NoMi takes relatable Gen-Z experiences and turns them into playable games, helping to look at things from different perspectives so that we can challenge your negative thoughts and build up your confidence.Everyone receive's personalized advice on ways to improve for the future, making self-help fun, easy and accessible. -
Head Of Product MarketingMarmalade Game Studio Feb 2019 - Nov 2021London, United KingdomMarmalade Game Studio creates compelling high quality games for the digitally-distributed games market, such as Clue/Cluedo and The Game of Life. My responsibilities include:- Own the marketing strategy and process for the company and our games- Define marketing plans for new releases and product launches- Manage the implementation of such plans - Manage the relationships with relevant partners (e.g. Apple, Google, Nintendo, creative agencies, etc.)- Work with the executive team to ensure the marketing output is on brand and in line with the company’s ethos -
Senior Product Marketing ManagerGood Catch Games Aug 2017 - Feb 2019London, United KingdomGood Catch is a mobile-first game developer, creating high-quality games with some of the biggest entertainment brands in the world. My responsibilities include:- Develop and deliver strategies for Social Media, PR, Influencers, Push Notifications and CRM.- Oversee the development of content across our portfolio of games and marketing campaigns.- Manage creative ideation, i.e. create briefs, lead brainstorm sessions and ensure concepts align with our objectives.- Analyse performance of strategies and content to implement improvements & report on KPIs.- Project Management to ensure campaigns are delivered on time, integrated across all channels and within budget.- Manage Influencer campaigns, collaboration, and outreach. - Manage and plan PR outreach, including press releases, award submissions, and events.- Manage and optimise customer support strategy, workflow, and tools.- Plan, create and measure push notifications, including A/B tests to optimise performance.- Liaise with management to gain a keen understanding of company visions, priorities, goals, and strategies to enforce them in project strategies.- Mentor and guide the team in Social Media, PR, influencers, and CRM. Recommend tools, keep track of trends and new innovations within the games and marketing industry.
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Marketing ExecutiveSony Interactive Entertainment Europe. Feb 2015 - Jul 2017London, United KingdomI'm the main link between the PlayStation community and Sony Interactive Entertainment. My daily work includes: 1. Engaging with our Social CommunityCreate weekly content plans for organic community engagement around product releases, anniversaries and key dates in the industry. Monitor popular community hashtags such as '4ThePlayers' to locate and engage with UGC using Tweetdeck and Hootsuite.Find and build relationships with PlayStation influencers.2. Coordinating Strategies and RoadmapsI create seasonal and product focused campaigns for the community team, to generate buzz and awareness across our EMEA audiences. Manage weekly sprints for the homepage campaign content. Coordinating European territories and the creative services department to generate ideas, copy, assets and localisation across 12 languages. Increased the click-through rate by 47% in 2016. 3. Social Listening & Data Analysis I create ad hoc sentiment reports with Radian6 Social Studio for product launches to collect feedback for key stakeholders in order to continually improve PlayStation services.I use Adobe Analytics to track and identify user behaviour on our channels and create better content plans for social -
Philips Digital Consumer Experience | Social Media AdvisorSitel Mar 2014 - Feb 2015Kingston Upon Thames, United KingdomI monitor various social media channels and websites for Philips Consumer Lifestyle and WOOX Innovations. I interact directly with customers from the Benelux market, assuring a positive consumer experience and brand loyalty by dealing with pre-sales enquiries, reviews, and suggestions regarding Philips products and online services. This enables Philips to maintain a positive brand image.I report on trends with regards to the client, products and services, which is used as feedback for business and product development. -
Cinematographer And Marketing AssistantJuliet Media International Nov 2013 - Mar 2014London, United KingdomI promoted B2B conferences in the telecom sector. Identifying and contacting potential participants and speakers via LinkedIn and e-mail. I assisted the event organiser during a conference in Amsterdam and the Mobile World Congress in Barcelona, ensuring everything ran smoothly and shooting behind the scenes videos for promotion material. -
Market ResearcherRonin Corporation Sep 2013 - Nov 2013London, United KingdomCATI interviews for KONE and IBM. Achieved target of 20 completed surveys per day.Quality control; ensure interviewers are adhering to market research regulations. -
Production Assistant InternNextshoot Production Company Jan 2013 - May 2013London, United KingdomContent marketing; Facebook, Twitter and company blog.Pre-production; research, location scouting, prop buying and assist with casting actors.Production; assist on set as a runner and shoot b-roll material.Post-production; edit videos using Adobe Premiere, After Effects and Final Cut Pro.
Sofie Marien Skills
Sofie Marien Education Details
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Plantijn University2:1 -
Koninklijk Atheneum AalstModern Languages - Science
Frequently Asked Questions about Sofie Marien
What company does Sofie Marien work for?
Sofie Marien works for Nomi
What is Sofie Marien's role at the current company?
Sofie Marien's current role is Co-Founder and CTO.
What schools did Sofie Marien attend?
Sofie Marien attended Plantijn University, Koninklijk Atheneum Aalst.
What skills is Sofie Marien known for?
Sofie Marien has skills like Social Media, Social Media Marketing, Social Networking, Marketing, Advertising, Radian6, Adobe Analytics, Twitter, Facebook, Social Crm, Microsoft Office, Dutch.
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Sofie Marien
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