Sofie Meert Email & Phone Number

Brussels, Be

Brussels Area, Belgium

- Projects with a focus on employability and flexibility of our employees. Creating the right mindset and offering the necessary tools.- Implementing the project "TalentMobiliteit" in collaboration with Febelfin. Communication was key in this project: bank wide and with all internal stakeholders.- Coaching role within the "Mobility Solutions Office".

Brussels Area, Belgium

Project Manager within the the team of Talent Innovation. Focus on projects with following topics:- installing feedback culture in an empowering work environment- developing tools to support feedback culture- installing agile way of working within HR communityCommunication was and is key within my project management, this to ensure that all stakeholders are on board.

Brussels Area, Belgium

- Responsible for defining and implementing the overall recruitment strategy and employer branding. - Annual follow- up of labor market perception this by market studies. - Responsible for the launch of our recruitment social media channels (FB, Twitter) in order to attract young graduates- content/conversation management on social media- Implementing the use of Linkedin as a recruitment tool- Responsible for the creation and implementation of a campus approach: contract… Show more - Responsible for defining and implementing the overall recruitment strategy and employer branding. - Annual follow- up of labor market perception this by market studies. - Responsible for the launch of our recruitment social media channels (FB, Twitter) in order to attract young graduates- content/conversation management on social media- Implementing the use of Linkedin as a recruitment tool- Responsible for the creation and implementation of a campus approach: contract with the major student organisations, organisation of campus events such as job fairs, - implementation of recruitment communication campaign based on hiring needs. After 3 years with a strong focus on campus approach I was able to take the lead in the project that designed the new Employee Value Proposition "Let's Design tomorrow" and this in close collaboration with management and group HR. I implemented this new EVP via:- the launch of a new recruitment website- new social media approach- campus approach with the design of a recruitment caravan- limited print campaign- goodies Show less

Brussels Area, Belgium

As member of the international advertising team, I worked on launching the new corporate brand by implementing international communication plans. This by activating a multi-channel approach:- print- outdoor (major international airports, Thalys, ...)- online- TVFurthermore in our team we played an active part to ensure the correct follow-up of all branding guidelines by our foreign branches. In 2008, in support of the corporate brand, we launched the campaign… Show more As member of the international advertising team, I worked on launching the new corporate brand by implementing international communication plans. This by activating a multi-channel approach:- print- outdoor (major international airports, Thalys, ...)- online- TVFurthermore in our team we played an active part to ensure the correct follow-up of all branding guidelines by our foreign branches. In 2008, in support of the corporate brand, we launched the campaign "Live is a curve". I collaborated by taking up a junior supporting role throughout the whole process from agency pitch to launch of the campaign: - supporting the agency pitch- follow-up of agency brief- creative process- creation of mediaplan- launchIn my role as Press Officer I was responsible for: - organizing press events- lay-out / release of press statements- first line contact with press- database management Show less

Agile Methodology

Talent Management Fundamentals

Bachelor, Marketing Communicatie, Marketing

During my studies at Erasmushogeschool Brussel, I got a very broad view on the major communication domains: PR, Marketingcommunication.

Aso, Economics - Languages