Sofie Struwe

Sofie Struwe Email and Phone Number

Chief Commercial Officer | CCO | CMO | board member | e-commerce | retail | unified commerce | advisory board @ SJ AB
Sofie Struwe's Location
Stockholm, Stockholm County, Sweden, Sweden
Sofie Struwe's Contact Details
About Sofie Struwe

Experienced, operative and strategic, result-driven Commercial leader (Marketing, Sales, e-Commerce, retail, CRM/Loyalty, Change management).I have background within management roles in sales and marketing. In my roles I have focused on the online business, e-commerce and in combination with traditional retail. I have long experience working both with products and services towards B2C and B2B. My passion lies in develop and lead great teams, e-Com business, change management, building brands, create the best customer experience, create smart campaigns and of course exceed great results.Board Member.Experiences:- Acting on 14 different markets (The Nordic and European region)- B2C and B2B- Budget, planning and negotiation - Omni-channel /unified commerce - Business strategy- Project Management- Website optimization by great consumer journeys- ROI-driven activities- Media planning, buying, optimization, follow up- Commercial planning- Sales- & Campaign strategies- Brand experiences, off- & online- CRM- & loyalty strategies - Customer segmentation models- Platform projects (E-com, CRM, BI)- Developing teamsIndustries:Telecom, e-Commerce, retail, e-Services (dating, domain registration, email subscription), consumables, cosmetics/beauty, eyewear, consumer goods, consumer electronics and battery charging.Companies: Spray, Glocalnet, Telenor, inkClub Group (inkClub, Dammsugarpåsar.nu, 112ink, Inky, Beautyplanet), LensWay Group (Lensway, Lenson), Clas Ohlson, NetOnNet, CTEK & SJ. Mio AB (board member)

Sofie Struwe's Current Company Details
SJ AB

Sj Ab

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Chief Commercial Officer | CCO | CMO | board member | e-commerce | retail | unified commerce | advisory board
Sofie Struwe Work Experience Details
  • Sj Ab
    Senior Vice President Chief Commercial Officer
    Sj Ab Nov 2024 - Present
    Stockholm, Se
    Sales (B2C & B2B), ecommerce/digital platform (sj.se), customer experience, marketing/CRM and Customer Service
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  • Mio Ab
    Board Member
    Mio Ab Sep 2024 - Present
    Se
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  • Ctek
    Group Director Marketing & Ecom
    Ctek May 2024 - Nov 2024
    Vikmanshyttan, Se
    CTEK Group is a global supplier of premium charging and battery management solution for various vehicles in B2C and B2B segment. CTEK is globally present in some +50 markets. CTEK’s share is listed on Nasdaq Stockholm with Investment Latour AB as the majority owner. www.CTEKgroup.com
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  • Netonnet
    Chief Commercial Officer (Cco)
    Netonnet Mar 2021 - May 2024
    Borås, Se
    Commercial responsibility (PnL) of our channels; eCommerce and Lagershop (Store); Sales, CRM and Loyalty (Klubbhyllan our loyalty Club), Brand & Marketing, Media and Customer Service. Commercial Planning. Business-, customer- and marketing strategies combined with daily operations.Driving a profit protection agenda in combination with market share growth. Daily operations with my team to reach our targets; drive traffic, increase conversation rate and reach sales combined with other important KPI's.B2C, B2B & DIST. Sweden and Norway.Part of NetOnNet Management team>700 employees in my team (incl. Lagershop/retail), 11 direct reporting (Commercial Management team). Reporting to CEO
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  • Netonnet
    Sales (Ecommerce And Store) , Customer And Service Director
    Netonnet Mar 2021 - Jun 2021
    Borås, Se
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  • Clas Ohlson
    Commercial Manager Se /Head Of Sales, Marketing, Customer & Loyalty (Global) & E-Commerce
    Clas Ohlson Feb 2019 - Mar 2021
    Insjön, Se
    Responsible for Sales (Product and Services), Marketing & Media (SE) and the Loyalty Programme in the Nordic Countries. Part of the SE management team. Publisher Classe (Club Clas Magazine)
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  • Clas Ohlson
    Head Of Marketing And E-Commerce Se
    Clas Ohlson Sep 2018 - Feb 2019
    Insjön, Se
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  • Hotelreservation
    Member Of The Board
    Hotelreservation Oct 2006 - Jul 2020
    Hotel and travel business.
  • Lensway Group
    Sales And Marketing Director/ Cco
    Lensway Group Sep 2015 - Sep 2018
    Stockholm, Kista, Se
    Lensway a part of Essilor Luxxotica Group. Responsible for Sales & Marketing, PnL responsible. E-commerce and showroom.The Nordic Market & NL.Team/functions: e-Commerce (incl. UX), Media, Analytics/insights, Inhouse production, CRM & loyalty, customer service.Member of the management team.
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  • Inkclub
    Marketing Director Inkclub Group /Cmo
    Inkclub Dec 2009 - Sep 2015
    Uppsala, Uppsala Län, Se
    inkClub.com is one of the leading online retailers for consumables. You will find one of the largest assortments of original brands as well as quality budget alternatives of cartridges, toner, batteries, bulbs, dust bags, razors and other consumablesThe combination of low prices, rapid deliveries and great quality has given the inkClub portfolio more than four million customers in 14 different countries (the Nordic countries and 10 other European countries).As a Marketing Director I´m responsible with my team for creating results at the 14 European markets we are operating. Main focus are results-oriented marketing and sales campaigns. Product portfolio strategy. Focus areas cover B2B, B2C, CRM, brand management, online and offline media.Measures the effectiveness of marketing activities ensuring return of investment. We are managing several different online shops (inkClub, Beautyplanet, Dammsugarpåsar.nu, 112ink and inky).Manager of the Marketing team 18 persons.Member of the management team and Vice President at Beauty Planet (Jan 2014-Jan 2015)
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  • Inkclub
    Vice President / Coo Beautyplanet (A Part Of Inkclub Group)
    Inkclub Jan 2014 - Jan 2015
    Uppsala, Uppsala Län, Se
    A subsidiaries in the inkClub group.Parallel with my role as marketing Director at inkClub I had during one year the operational responsibility for the daily business at Beauty Planet (a subsidiaries in the inkClub group).
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  • Telenor
    Brand Manager Telenor
    Telenor May 2009 - Dec 2009
    Fornebu, No
    Responsible for the development and implementation of the new brand platform
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  • Telenor
    Marketing Manager / Head Of Marketing Glocalnet (A Part Of Telenor)
    Telenor Jan 2007 - May 2009
    Fornebu, No
    Marketing Manager for Glocalnet - Telecom products (Broadband ADSL, Dial-up and Telephony).- Marketing ATL/BTL, online marketing manager.- Budget and sales responsibility- Brand development- Project Management- Media planning, buying , optimization and monitoring (PR, Online, DM, TV, Radio, Print )- CRM strategies, churn protection, subscription sales etc.- Responsible for Glocalnet's webchannel sales , business strategy, communications and promotionsManager of the marketing team (Online , production, email marketing, direct marketing , CRM and e-commerce)(Glocalnet is a part of Telenor Sweden)
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  • Spray Network
    Marketing Director /Cmo
    Spray Network Jan 2003 - Dec 2006
    Stockholm, Stockholm County, Se
    Spray Network - a part of Lycos Europe- Budget and profit responsibility- Development of market strategies and marketing plans- Project Management- Media planning/buying ( Online , DM , TM Retail , Event , Television, Radio, Print )- Manager of the marketing team (CRM, Production, Analytics, Public Relations and Media)- Member of Spray's management team
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  • Spray Network
    Brand Manager
    Spray Network Oct 2001 - Jan 2003
    Stockholm, Stockholm County, Se
    (a part of Lycos Europe)Member of the management team
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  • Spray Network
    Event & Sponsorship Manager
    Spray Network Dec 1997 - Oct 2001
    Stockholm, Stockholm County, Se
    Worked halftime during my studies
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  • Business Events
    Business Manager
    Business Events Mar 1991 - Apr 1996
    Started my career as a business manager in the event business.Responsible for the daily operation of the owner's behalf. My main tasks consisted of sales, market planning, budget, execution and monitoring of events, mainly for B2B.

Sofie Struwe Skills

Online Marketing Digital Marketing Online Advertising Marketing Communications E Commerce B2b Marketing Strategy Digital Strategy Crm Strategy Marketing Marketing Management Management Advertising Email Marketing Integrated Marketing Direct Marketing Media Planning Affiliate Marketing Brand Development Entrepreneurship Brand Management Social Media Marketing Digital Media Web Analytics Seo Media Buying Multi Channel Marketing Start Ups Interactive Marketing Product Management Product Marketing Sem Google Analytics Ppc Web Project Management Google Adwords Event Management Conversion Optimization B2b Marketing B2c Search Advertising Lead Generation Web Marketing Campaign Management Sales Mobile Marketing Global E Commerce Online Marketing Analysis E Commerce Strategy

Sofie Struwe Education Details

  • Styrelseakademin
    Styrelseakademin
    Rätt Fokus I Styrelsearbetet
  • Google Ceo Academy
    Google Ceo Academy
    Ai
  • Dale Carnegie Training
    Dale Carnegie Training
    Kommunikation Och Ledarskap
  • Franklincovey 5Choices
    Franklincovey 5Choices
  • Ihm Business School
    Ihm Business School
    Ihm Marketing & Sales Executive Programme
  • Folkuniversitetet
    Folkuniversitetet
    Strategic Marketing
  • Mercuri International
    Mercuri International
    Ledarskapsutbildning /Ugl & Situationsanpassat Ledarskap
  • Masters Of Media / Academedia
    Masters Of Media / Academedia
    Informations- Och Medieteknik Med Marknadsinriktning. Project Management New Media

Frequently Asked Questions about Sofie Struwe

What company does Sofie Struwe work for?

Sofie Struwe works for Sj Ab

What is Sofie Struwe's role at the current company?

Sofie Struwe's current role is Chief Commercial Officer | CCO | CMO | board member | e-commerce | retail | unified commerce | advisory board.

What is Sofie Struwe's email address?

Sofie Struwe's email address is ss****@****sway.se

What is Sofie Struwe's direct phone number?

Sofie Struwe's direct phone number is +46202*****

What schools did Sofie Struwe attend?

Sofie Struwe attended Styrelseakademin, Google Ceo Academy, Dale Carnegie Training, Franklincovey 5choices, Ihm Business School, Folkuniversitetet, Mercuri International, Masters Of Media / Academedia.

What are some of Sofie Struwe's interests?

Sofie Struwe has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Environment, Education, Human Rights, Health.

What skills is Sofie Struwe known for?

Sofie Struwe has skills like Online Marketing, Digital Marketing, Online Advertising, Marketing Communications, E Commerce, B2b, Marketing Strategy, Digital Strategy, Crm, Strategy, Marketing, Marketing Management.

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