Sofía Cano Email & Phone Number

Miami/Fort Lauderdale Area

At UTAG, we specialize in bridging the gap between brands and their audiences through the unifying power of sports and entertainment. We craft tailored strategies that go beyond algorithms, creating meaningful connections that resonate in today’s dynamic digital landscape.Our approach combines creative storytelling, data-driven insights, and innovative technology to design campaigns that captivate and engage. From performance marketing to programmatic advertising, influencer collaborations, and custom content solutions, we ensure brands stay ahead in the ever-evolving world of sports and entertainment.With a commitment to authenticity and cultural relevance, we empower brands to make a lasting impact, both on and off the field.

United States

In IMETRIQ, we accompany brands in their process of automation from any point in business from inception and beyond, ensuring the correct structuring and ordering of their information and thus maximizing its use applied to "business intelligence".Our platform seeks to break the current paradigms of the advertising industry through the sophistication of processes. Unifying and connecting data to unlock actionable insights that guide executive decision making in the Marketing world.

Miami, Estados Unidos

We help brands stay competitive and navigate through the ever-changing digital environments. We have the resources, bandwidth and proprietary tools that allows to define, design and deliver, the comprehensive digital experience that each client needs. We offer innovation, knowledge, stability, consistency and quality outputs on a 24/7 basis.

Miami, Florida

Buenos Aires, Argentina

I consider that a good leader is a provider in-depth expertise. In my day to day, I am focused to guide the team to develop relevant and actionable digital strategies for Mondelez's client, across more than 24 important brands. I provide consultative thought leadership and insights to Mondelez's client on their digital landscape and opportunitiesEngage in regular client contact by initiating and responding to client questions and demands as well as proactively reach out to clients.Lead internal teams on executing solutions effectively, with an agile mindset and a drive for resultsIdentify new business opportunities through client interactions and take action upon them.Manage day-to-day communications and execution, including but not limited to, resource and budget planning and fielding ad-hoc client requests.I focusing on being expert about client business including their technologies, products, target markets and competitors.Develop, motivate and engage direct team to achieve excellence in their work and thrive at their professional career inside starcom company. I am trying to be a mentor colleagues on Insights & Solutions methodology, Starcom Digital advisory approach and other internal practices.

Capital Federal - Argentina

Coordination and direction of local accounts for Procter & Gamble aimed to LaTam.Task: Understanding P&G business and its integral communication was the practical side of my personal and group performance in order to meet objectives previously set, generating new ideas and strategies, always seeking success and growth for each of the brandsAs a Digital Account Manager I had managed multiple digital vendors for our client to ensure that the goals of their digital program are accomplished. The position was facilitate the use of clients content and assets with the vendor including reporting, compliance and performance. The responsibilities of the position had included: Vendors management to ensure integration and compliance. Program Awareness and Communication: Communicate all program details, changes and actions required. Reporting and Analytics: Manage the performance through use of analytics and reporting tools. Provide client key insights to performance of content. Deliver value on each vendor interaction. Consult on options for all dealerships in order to provide the most effective programs. Team managment in order to achive the goals and KPIs. Developing strategies to achieve the objectives efficiently and effectively.

A major share of business is the development of the ISP platform.The biggest challenge, becoming an expert who knows the client's businessThe main task of the Strategist is to build tactical customer presentations, focused on helping them improve their business through our platform.The Strategist manages budget, timing and brand marketing proposals for P&G LatAm in ISP platform.Another important role is to lead strategist status of work, taking into account, PO's, working hours, customer review, ROI and estimates, and other essential items for the project development. It also makes permanent recommendations based on the opportunities identified by analysts.I’m responsible for team times between exploration and uptime. I also generate and lead improvements to work in team processes. It is essential to my post lead functional teams, so my challenge is to find and provide new ideas and provide the necessary resources for the team of analysts so as they can generate best practices to help overcome the objectives successfully.

Argentina, Capital Federal

One of the main tasks is to review and understand the situation analysis for brand marketing / strategy.I use media tools and research resources to help manage campaign.I work for the customer, developing a strategy for online media that meet client objectives.I participate in regular reporting of campaign performance and optimization of layouts for all assigned accounts.I also oversee the proper portion campaigns click through action, and conversion eventsI think performance files (reports, media plans, creative features)

Marketing Campaign Specialist

Argentina

Publicista, Redacción Publicitaria

Ciencias De Comunicacion, Comunicación

Diplomatura, Marketing/Marketing Management, General

Education record