Sofiya Vetryakova Email & Phone Number

Portugal

As a creative mentor, I help entrepreneurs, innovators, creators, and professionals harness the power of chaos by blending strategic insights with creative exploration. My approach integrates system thinking, business strategy, psychology, and multidisciplinary creative methods to deliver transformative results through 1:1 sessions, creative visualisations.

Lisbon, Portugal

• About the Agency:Double U Creative is a forward-thinking agency where strategy and creativity intersect to drive transformative growth for brands and individuals. We specialize in building dynamic, collaborative spaces.
• Creative & Strategic Leadership: Lead the agency’s vision and lead a multidisciplinary team in developing innovative solutions for clients across industries from tech, decentralized governance, gastronomy.
• Workshops & Mentorship Programs: Design and lead immersive workshops that foster collaboration and push creative boundaries.
• Methodology Development: Developed a dual-methodology that blends structured strategy with boundless creativity, ensuring projects scale successfully from concept to execution.
• Client Relationship Management: Work closely with clients to align their vision with strategic growth paths, using a customized approach that draws from both creative and technological fields.
• AI & Technology Integration: Implement AI-driven tools and processes that enhance creativity and efficiency, enabling clients to focus on innovation while leveraging data-driven insights.

Kyiv, Kyiv City, Ukraine

• As the founder of Printhead Studio, I built a textile printing and sewing business, overseeing every aspect from branding and marketing to production quality. I developed the brand’s identity and communication strategy.
• Led all aspects of brand development, from logo creation to market strategy.
• Managed production processes, ensuring quality and efficiency.
• Built lasting partnerships with suppliers, expanding our client base.
• Consulted clients on design, printing, and brand development strategies.

Kyiv, Kyiv City, Ukraine

• I led the design program across four levels of study, creating and overseeing disciplines for over 500 students. My primary focus was developing a readily practical curriculum that built both technical skills and.
• Developed and oversaw the full design curriculum, ensuring a cohesive learning journey across 12 disciplines, including Design Basics, Composition Basics, Fashion Media, Design Projection, and Creative Entrepreneurship.
• Structured the student progression through the program, ensuring each course built on the last, fostering a holistic and interdisciplinary approach to creative education.
• Created a digital feedback tool to streamline the process of providing detailed, high-quality personal feedback to large groups of students.
• Established clear marking criteria and introduced a more efficient, technology-driven feedback system to enhance student performance and outcomes.
• Promoted interdisciplinary collaboration within the pathway and beyond.

Kyiv, Kyiv City, Ukraine

I developed and lead an individualized Fashion Sketching course aimed at preparing students for professional success. The program is tailored to each client, combining practical workshops, assignments, and personalized feedback to build strong portfolios and industry-ready skills.

London Area, United Kingdom

• As co-founder of Dear Humans, I led the brand’s growth from concept to market, overseeing all aspects from production to sales. I managed relationships with Ukrainian and international suppliers and developed a strong.
• Managed production, sales, and logistics across online platforms and physical stores.
• Developed and executed market research and marketing strategies.
• Designed and curated visual content and graphic prints for accessories.
• Oversaw website and online store administration, ensuring smooth operations.

Ukraine

• At the Fashion Unites Us Summer Design School, I led a series of interconnected workshops focusing on 3D form, material exploration, and visual design. The goal was to guide students in creating large-scale.
• Designed and facilitated workshops on 3D form, material manipulation, and installation design.
• Led students through the process of creating visual objects and integrating them into a live performance.
• Encouraged creative exploration through hands-on work with materials, fostering collaboration and interdisciplinary thinking.
• Supported students in bringing their concepts to life, guiding them from idea generation to the final staged performance.

London, England, United Kingdom

• At House of Holland, I contributed to shaping the brand’s digital strategy by leading the creation of compelling content that enhanced its online presence and engagement. My role focused on combining creative visual.
• Developed brand graphics, animations, and website design, ensuring a cohesive digital presence  .
• Managed a team of interns to produce Instagram content, including product photography, backstage visuals, and fashion show coverage, aligning with the brand’s creative vision .
• Created weekly Mailchimp newsletters and collaborated on digital marketing campaigns to drive audience engagement and brand growth .
• Filmed and edited video interviews with celebrities and influencers for IGTV, utilizing innovative digital storytelling to boost brand visibility .

Kyiv, Kyiv City, Ukraine

• Led the development and adaptation of teaching methods, focusing on practical skills and creative exploration. Initiated and delivered workshops on creative thinking and fashion sketching, both in-person and online.
• Developed and conducted workshops on creative thinking and idea generation.
• Initiated a series of online courses (Fashion Sketching) via Zoom.
• Researched and implemented innovative teaching methods from leading institutions.

London, England, United Kingdom

• Assisted in marketing and public relations strategies for the MIISTA brand, focusing on strengthening its online presence and media outreach. Contributed to content creation and media communication.
• Supported the execution of marketing campaigns and PR events.
• Assisted in the creation of visual content for digital platforms.
• Managed communications with media outlets to increase brand visibility.

Los Angeles Metropolitan Area

Worked as a freelance social media content creator, developing animated campaigns for Insomniac Events. Focused on boosting engagement and brand visibility through creative digital content.

London, United Kingdom

Worked as a graphic designer & illustrator, contributing to the brand’s visual content, from product design to digital graphics. Focused on aligning creative output with the company’s branding.

Developed and produced video workshops for teaching activities at the 798 International Art Education Center.

Kiev

Delivered workshops on creative thinking and fashion design for large groups of children aged 7–14. Focused on nurturing creativity through hands-on, project-based learning.

Bachelor Of Arts - Ba, Ba Fashion Illustration

International Preparation For Fashion (Undergraduate), A-

Art & Design, 81

Fashion/Apparel Design