Co-founded Double U Creative Scaling Agency to help ambitious creators and entrepreneurs transform chaos into powerful, purposeful outcomes. My work is rooted in balancing structure with creativity, giving ideas both the freedom to grow and the direction to thrive. I believe that real growth isn’t just about numbers—it’s about building worlds and making connections that shift perspectives.My approach is simple yet profound: harness chaos, connect the dots, and create something extraordinary. Whether I’m working with entrepreneurs in tech, decentralized systems, or creative industries, I offer a method that blends bold vision, creativity and practical execution. I set big goals—and I help people find their way to achieving them. My co-founder and I lead with dual forces: I bring the structure and future-focused strategy, while she fuels the creative energy needed to go beyond the ordinary.I believe in the transformative power of creativity. It’s about finding the unexpected connections—between ideas, people, and disciplines—and using those connections to create something deeply impactful. Through mentorship, I help clients tap into their potential, guiding them through the complexity of ideation to a place of clarity and action.At Double U Creative, we build dynamic spaces and environments for interaction and collaboration, where creativity thrives and ideas take root. Our workshops are places where strategy and innovation come together, inviting participants to explore new perspectives and push boundaries. It’s in these spaces that brands and individuals can find the clarity they need to grow and scale.We integrate AI and innovation into everything we do, helping our clients focus on what truly inspires them while staying grounded in strategy.If you’re ready to explore new ideas, stretch beyond the ordinary, and turn vision into action, let’s connect.
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Co-FounderFractal EnterprisesPortugal -
Creative MentorПредприниматель May 2022 - PresentAs a creative mentor, I help entrepreneurs, innovators, creators, and professionals harness the power of chaos by blending strategic insights with creative exploration. My approach integrates system thinking, business strategy, psychology, and multidisciplinary creative methods to deliver transformative results through 1:1 sessions, creative visualisations and workshops. Feedback from my clients often reveals the deeper impact of our work together. Here’s how my approach has been described:“In our first meeting, she was able to draw out connections from within my own thinking to stimulate completely new perspectives and energize renewed creative inspiration. Her ability to quickly provoke penetrating insights, even on complex theoretical topics in modern science, was truly remarkable. Her mentorship style is so unique and deeply individualized that working with her honestly feels therapeutic. Sofiya has an extraordinary gift for engaging with your entire person to bring out your absolute best in whatever form or medium that may take. I would recommend her to anyone!”
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Co-FounderDouble U Jul 2024 - Oct 2024Lisbon, PortugalAbout the Agency:Double U Creative is a forward-thinking agency where strategy and creativity intersect to drive transformative growth for brands and individuals. We specialize in building dynamic, collaborative spaces where ideas evolve into impactful, scalable realities.Key Responsibilities: • Creative & Strategic Leadership: Lead the agency’s vision and lead a multidisciplinary team in developing innovative solutions for clients across industries from tech, decentralized governance, gastronomy, entertainment and creative fields. • Workshops & Mentorship Programs: Design and lead immersive workshops that foster collaboration and push creative boundaries. • Methodology Development: Developed a dual-methodology that blends structured strategy with boundless creativity, ensuring projects scale successfully from concept to execution. • Client Relationship Management: Work closely with clients to align their vision with strategic growth paths, using a customized approach that draws from both creative and technological fields. • AI & Technology Integration: Implement AI-driven tools and processes that enhance creativity and efficiency, enabling clients to focus on innovation while leveraging data-driven insights. • World-Building Workshops: Successfully organized and led collaborative workshops, where participants explored bold new ideas and built frameworks for future projects. • Transformational Mentorship: Provided strategic mentorship to entrepreneurs, guiding them through complex ideation processes and helping them connect their vision to real-world outcomes. • Collaborative Spaces: Developed environments that promote interaction and collaboration, where teams can co-create, exchange ideas, and push boundaries to achieve breakthrough results. -
FounderPrinthead Studio Dec 2019 - May 2024Kyiv, Kyiv City, UkraineAs the founder of Printhead Studio, I built a textile printing and sewing business, overseeing every aspect from branding and marketing to production quality. I developed the brand’s identity and communication strategy while building strong partnerships with suppliers and clients. Through consultations, I helped clients bring their design visions to life, ensuring seamless production processes and high-quality outcomes.• Led all aspects of brand development, from logo creation to market strategy.• Managed production processes, ensuring quality and efficiency.• Built lasting partnerships with suppliers, expanding our client base.• Consulted clients on design, printing, and brand development strategies.
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Design TeacherKyiv College Of Applied Sciences Aug 2020 - Mar 2023Kyiv, Kyiv City, UkraineI led the design program across four levels of study, creating and overseeing disciplines for over 500 students. My primary focus was developing a readily practical curriculum that built both technical skills and creative thinking.• Developed and oversaw the full design curriculum, ensuring a cohesive learning journey across 12 disciplines, including Design Basics, Composition Basics, Fashion Media, Design Projection, and Creative Entrepreneurship.• Structured the student progression through the program, ensuring each course built on the last, fostering a holistic and interdisciplinary approach to creative education.• Created a digital feedback tool to streamline the process of providing detailed, high-quality personal feedback to large groups of students.• Established clear marking criteria and introduced a more efficient, technology-driven feedback system to enhance student performance and outcomes.• Promoted interdisciplinary collaboration within the pathway and beyond.• Organized industry speaker sessions to provide students with practical insights from professionals.• Transitioned the program to distance learning during lockdowns, transforming limitations into opportunities through technological tools and hybrid collaboration methods.
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Teaching ArtistSelf-Employed Jul 2020 - Jan 2023Kyiv, Kyiv City, UkraineI developed and lead an individualized Fashion Sketching course aimed at preparing students for professional success. The program is tailored to each client, combining practical workshops, assignments, and personalized feedback to build strong portfolios and industry-ready skills.
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Co-FounderDear Humans, Jun 2014 - Dec 2019London Area, United KingdomAs co-founder of Dear Humans, I led the brand’s growth from concept to market, overseeing all aspects from production to sales. I managed relationships with Ukrainian and international suppliers and developed a strong online and physical presence. My work focused on aligning the brand’s identity with market demands, ensuring success across platforms.• Managed production, sales, and logistics across online platforms and physical stores.• Developed and executed market research and marketing strategies.• Designed and curated visual content and graphic prints for accessories.• Oversaw website and online store administration, ensuring smooth operations.
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Design TeacherFashion Unites Us ( Summer Design School ) Aug 2019 - Sep 2019UkraineAt the Fashion Unites Us Summer Design School, I led a series of interconnected workshops focusing on 3D form, material exploration, and visual design. The goal was to guide students in creating large-scale installations that were integrated into a final performance, allowing them to develop both conceptual and practical skills.• Designed and facilitated workshops on 3D form, material manipulation, and installation design.• Led students through the process of creating visual objects and integrating them into a live performance.• Encouraged creative exploration through hands-on work with materials, fostering collaboration and interdisciplinary thinking.• Supported students in bringing their concepts to life, guiding them from idea generation to the final staged performance.
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Digital Marketing & Content CreationHouse Of Holland Feb 2019 - Aug 2019London, England, United KingdomAt House of Holland, I contributed to shaping the brand’s digital strategy by leading the creation of compelling content that enhanced its online presence and engagement. My role focused on combining creative visual storytelling with strategic marketing efforts to elevate the brand’s digital impact.• Developed brand graphics, animations, and website design, ensuring a cohesive digital presence  .• Managed a team of interns to produce Instagram content, including product photography, backstage visuals, and fashion show coverage, aligning with the brand’s creative vision .• Created weekly Mailchimp newsletters and collaborated on digital marketing campaigns to drive audience engagement and brand growth .• Filmed and edited video interviews with celebrities and influencers for IGTV, utilizing innovative digital storytelling to boost brand visibility .
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Art TeacherНародна Модельно-Хореографічна Студія Індустрія Моди 2015 - 2019Kyiv, Kyiv City, UkraineLed the development and adaptation of teaching methods, focusing on practical skills and creative exploration. Initiated and delivered workshops on creative thinking and fashion sketching, both in-person and online.• Developed and conducted workshops on creative thinking and idea generation.• Initiated a series of online courses (Fashion Sketching) via Zoom.• Researched and implemented innovative teaching methods from leading institutions.
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Marketing And Public Relations AssistantMiista Mar 2018 - Jul 2018London, England, United KingdomAssisted in marketing and public relations strategies for the MIISTA brand, focusing on strengthening its online presence and media outreach. Contributed to content creation and media communication.• Supported the execution of marketing campaigns and PR events.• Assisted in the creation of visual content for digital platforms.• Managed communications with media outlets to increase brand visibility. -
Social Media Content CreatorInsomniac Events May 2017 - Sep 2017Los Angeles Metropolitan AreaWorked as a freelance social media content creator, developing animated campaigns for Insomniac Events. Focused on boosting engagement and brand visibility through creative digital content.
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Graphic DesignerSkinnydip London Jan 2017 - Mar 2017London, United KingdomWorked as a graphic designer & illustrator, contributing to the brand’s visual content, from product design to digital graphics. Focused on aligning creative output with the company’s branding. -
Teaching ArtistBeijing Fanglue Bohua Culture & Media Co. Ltd Jul 2016 - Aug 2016Developed and produced video workshops for teaching activities at the 798 International Art Education Center.
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Coming LecturerDesign Studio “Fashion Industry” 2015 - 2016KievDelivered workshops on creative thinking and fashion design for large groups of children aged 7–14. Focused on nurturing creativity through hands-on, project-based learning.
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Head Backstage Assistant And Backstage AssistantUkrainian Fashion Week 2012 - 2013
Sofiya Vetryakova Education Details
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Ba Fashion Illustration -
Kyiv National University Of Technologies And DesignFashion/Apparel Design
Frequently Asked Questions about Sofiya Vetryakova
What company does Sofiya Vetryakova work for?
Sofiya Vetryakova works for Fractal Enterprises
What is Sofiya Vetryakova's role at the current company?
Sofiya Vetryakova's current role is Co-Founder.
What schools did Sofiya Vetryakova attend?
Sofiya Vetryakova attended London College Of Fashion, London College Of Fashion, Bellerbys College, Kyiv National University Of Technologies And Design.
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