Sofya Dyadkina Email & Phone Number

Moscow, Russia

• Made a work plan for the mentee based on the request, taking into account the short deadline for the project.• Explained to the mentor the methodology for conducting research (interviews, moderated usability testing, heuristic evaluation) and competitive analysis.• Checked and provided feedback on the results of the study.• Recorded the progress of the mentee in the project.

Moscow, Russia

• Conducted more than 40 full-cycle qualitative and quantitative studies (including CJM studies, in-depth interviews, expert assessments, focus groups, usability testing, UX site audits, expert interviews).• Researched more than 30 regional services. • Participated in the Federal project “State for the People”, in which the research results influenced the increase in conversion rates and user loyalty, reduction in the number of complaints, physical effort of citizens, departments and the number of personal visits to the department, reduction in citizens’ expenses when receiving services. • Started managing projects independently after 5 months of work.• Gave a lecture on the topic “UX and neuromarketing research” to master’s students of the Faculty of Cyberpsychology of Nizhny Novgorod State University. Lobachevsky within the discipline “Psychology of virtual reality and cyberpsychology”.• Trained junior employees in the methods of conducting in-depth interviews and moderated usability testing (validated the conduct of research sessions, writing guides and scripts, intermediate and final results

Nizhniy Novgorod, Nizhniy Novgorod, Russia

• Conducted more than 50 neuromarketing experiments using biometric tools (EEG, eye tracker).• Used methods - interviews and surveys of experimental participants for neuromarketing research;• Conducted upon completion of the survey, analysis of the results, determination of statistical repeatability in MatLab and R Studio; • Formulated the conclusions of UX and neuromarketing research and presented the result to the manager;• Gave a lecture to master's students at UNN. Lobachevsky on the methodology of neuromarketing research.

Ux-Research

Bachelor'S Degree, Neurobiology And Neurosciences