Sofya Litvak

Sofya Litvak Email and Phone Number

UA Marketing Team Lead ( Gaming ) @ GOAT Entertainment Studios
Herzliya, IL
Sofya Litvak's Location
Herzliya, Tel Aviv District, Israel, Israel
About Sofya Litvak

A hardworking and reliable Marketing professional with 11 years of experience in leading initiatives for successful game developers and publishers. Specializing in both Performance marketing ( social , sdk, rtb, etc) & Influencer Marketing while working to achieve the company's goals through strategic plans. Have vast experience with unique Asian market in gaming , from A to Z. An effective communicator with excellent interpersonal skills who easily interacts with partners, colleagues, and senior management alike.

Sofya Litvak's Current Company Details
GOAT Entertainment Studios

Goat Entertainment Studios

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UA Marketing Team Lead ( Gaming )
Herzliya, IL
Employees:
3
Sofya Litvak Work Experience Details
  • Goat Entertainment Studios
    Ua Marketing Team Lead ( Gaming )
    Goat Entertainment Studios
    Herzliya, Il
  • Supersonic From Unity
    Social Team Director Substitute ( Temp)
    Supersonic From Unity Jun 2024 - Present
    Tel Aviv, Il
    -Managing a remotely located team that promotes full portfolio of Supersonic titles on social channels ( Fb, Google, TikTok, Snapchat )- hypercasual, hybridcasual-Close work with partners to identify best strategies and harness potential of each channel-Collaboration with Data team to implement new solutions necessary for optimal work of channels ( cpps, custom events, skan , etc)-Coordination of efforts with the growth team that oversee overall games performance
  • Supersonic From Unity
    Casual Games Gtm And Ua Lead
    Supersonic From Unity Oct 2023 - Present
    Tel Aviv, Il
    -Creation and implementation of the Soft launch flow for casual hybrid games testing-Research and analysis of the approaches in the industry to identify the most effective pre global launch plan-Hands on multichannel soft launch testing of various Casual titles in Supersonic portfolio (sdk networks, social media sources)-Close work with developers, studio managers, economy, monetization , live ops, creative teams-GTM preparation for the Global launch of the titles that passed soft launch stage and hands on implementation of the vision-Work with creative team on the creative strategy per title ( both ASO and videos/banners/playables)-Analysis of historic and current games' data for UA optimization purposes as well as necessary in-game changes -Work with Product team to adapt the systems to the casual games needs-Close work with various partners ( CPE, SDK, social, RTB, Influencer marketing, etc)
  • Plarium
    Influencer Marketing Team Lead
    Plarium Feb 2022 - Oct 2023
    Herzliya, Herzliya, Il
    -Development and implementation of the performance-oriented, data-driven high scale influencer marketing strategies-Development of varied influencer's briefs alongside visuals to support the campaigns across different platforms ( YT, Instagram, Tiktok, Twitter)-Researching relevant industry experts, competitors, target audiences, and users-Brainstorming new, creative approaches to influencer campaigns-Being aware of the emerging trends, technologies, and influencers as well as being trendsetters-Close work with the game studios, marketing, research, and creative teams on projects that work across different channels-Building and nurturing relationships with partners and influencers
  • Plarium
    Influencer Marketing Manager
    Plarium Jul 2020 - Feb 2022
    Herzliya, Herzliya, Il
  • Plarium
    Asia Marketing Lead
    Plarium Nov 2017 - Jan 2022
    Herzliya, Herzliya, Il
    - Managing user acquisition funnel in Asia for all Plarium Mobile’s games in various genres and media types.- Conducting analysis and work with business intelligence team to determine value of acquisition efforts .- Collaborating and cultivating relationships with partners and companies that can support profitableacquisition, including platform , Networks, Direct publishers.- Work with Art teams to develop marketing assets from concept to execution - Maintaining current knowledge of trends relevant to the mobile, tech and digital gaming industry and reporting internally.
  • Plarium
    Senior Media Buyer/ Affiliate Manager
    Plarium Jul 2014 - Oct 2017
    Herzliya, Herzliya, Il
    -Acquiring new marketing partners, researching new channels and developing creative new marketing opportunities-Developing, realizing and managing international performance marketing campaigns ( CPA,CPC, CPM, revshare, flat buy, etc)-Working with self - served platforms and ad servers -Providing independent operational support and counsel to our international marketing partners-Working closely with creative teams on all the materials ( banners, landing pages, etc) and searching for innovative, effective solutions-Continuously optimizing campaigns-Reporting, billing and monitoring of performance campaigns
  • Plarium
    Marketing Coordinator
    Plarium Oct 2013 - Jul 2014
    Herzliya, Herzliya, Il
  • Freelance Translator And Foreign Language Tutor
    Tutor Of English And German
    Freelance Translator And Foreign Language Tutor Sep 2004 - Oct 2013
  • Best (Retail Company)
    Executive Director
    Best (Retail Company) Sep 2005 - Dec 2010
    • Creating the clients’ database• Sales• Invoice and expenditure• Overall control of the shops’ functioning• Correspondence with Suppliers• Interpreter’s work• Presentations• Organization of exhibitions

Sofya Litvak Education Details

  • Idc In Herzliya
    Idc In Herzliya
    Conflict Resolution. Negotiation
  • Ryazan State Pedagogical University
    Ryazan State Pedagogical University
    Teacher Of English And German Languages

Frequently Asked Questions about Sofya Litvak

What company does Sofya Litvak work for?

Sofya Litvak works for Goat Entertainment Studios

What is Sofya Litvak's role at the current company?

Sofya Litvak's current role is UA Marketing Team Lead ( Gaming ).

What schools did Sofya Litvak attend?

Sofya Litvak attended Idc In Herzliya, Ryazan State Pedagogical University.

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