Sofya Litvak Email and Phone Number
A hardworking and reliable Marketing professional with 11 years of experience in leading initiatives for successful game developers and publishers. Specializing in both Performance marketing ( social , sdk, rtb, etc) & Influencer Marketing while working to achieve the company's goals through strategic plans. Have vast experience with unique Asian market in gaming , from A to Z. An effective communicator with excellent interpersonal skills who easily interacts with partners, colleagues, and senior management alike.
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Ua Marketing Team Lead ( Gaming )Goat Entertainment StudiosHerzliya, Il -
Social Team Director Substitute ( Temp)Supersonic From Unity Jun 2024 - PresentTel Aviv, Il-Managing a remotely located team that promotes full portfolio of Supersonic titles on social channels ( Fb, Google, TikTok, Snapchat )- hypercasual, hybridcasual-Close work with partners to identify best strategies and harness potential of each channel-Collaboration with Data team to implement new solutions necessary for optimal work of channels ( cpps, custom events, skan , etc)-Coordination of efforts with the growth team that oversee overall games performance -
Casual Games Gtm And Ua LeadSupersonic From Unity Oct 2023 - PresentTel Aviv, Il-Creation and implementation of the Soft launch flow for casual hybrid games testing-Research and analysis of the approaches in the industry to identify the most effective pre global launch plan-Hands on multichannel soft launch testing of various Casual titles in Supersonic portfolio (sdk networks, social media sources)-Close work with developers, studio managers, economy, monetization , live ops, creative teams-GTM preparation for the Global launch of the titles that passed soft launch stage and hands on implementation of the vision-Work with creative team on the creative strategy per title ( both ASO and videos/banners/playables)-Analysis of historic and current games' data for UA optimization purposes as well as necessary in-game changes -Work with Product team to adapt the systems to the casual games needs-Close work with various partners ( CPE, SDK, social, RTB, Influencer marketing, etc) -
Influencer Marketing Team LeadPlarium Feb 2022 - Oct 2023Herzliya, Herzliya, Il-Development and implementation of the performance-oriented, data-driven high scale influencer marketing strategies-Development of varied influencer's briefs alongside visuals to support the campaigns across different platforms ( YT, Instagram, Tiktok, Twitter)-Researching relevant industry experts, competitors, target audiences, and users-Brainstorming new, creative approaches to influencer campaigns-Being aware of the emerging trends, technologies, and influencers as well as being trendsetters-Close work with the game studios, marketing, research, and creative teams on projects that work across different channels-Building and nurturing relationships with partners and influencers -
Influencer Marketing ManagerPlarium Jul 2020 - Feb 2022Herzliya, Herzliya, Il -
Asia Marketing LeadPlarium Nov 2017 - Jan 2022Herzliya, Herzliya, Il- Managing user acquisition funnel in Asia for all Plarium Mobile’s games in various genres and media types.- Conducting analysis and work with business intelligence team to determine value of acquisition efforts .- Collaborating and cultivating relationships with partners and companies that can support profitableacquisition, including platform , Networks, Direct publishers.- Work with Art teams to develop marketing assets from concept to execution - Maintaining current knowledge of trends relevant to the mobile, tech and digital gaming industry and reporting internally. -
Senior Media Buyer/ Affiliate ManagerPlarium Jul 2014 - Oct 2017Herzliya, Herzliya, Il-Acquiring new marketing partners, researching new channels and developing creative new marketing opportunities-Developing, realizing and managing international performance marketing campaigns ( CPA,CPC, CPM, revshare, flat buy, etc)-Working with self - served platforms and ad servers -Providing independent operational support and counsel to our international marketing partners-Working closely with creative teams on all the materials ( banners, landing pages, etc) and searching for innovative, effective solutions-Continuously optimizing campaigns-Reporting, billing and monitoring of performance campaigns -
Marketing CoordinatorPlarium Oct 2013 - Jul 2014Herzliya, Herzliya, Il -
Tutor Of English And GermanFreelance Translator And Foreign Language Tutor Sep 2004 - Oct 2013
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Executive DirectorBest (Retail Company) Sep 2005 - Dec 2010• Creating the clients’ database• Sales• Invoice and expenditure• Overall control of the shops’ functioning• Correspondence with Suppliers• Interpreter’s work• Presentations• Organization of exhibitions
Sofya Litvak Education Details
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Idc In HerzliyaConflict Resolution. Negotiation -
Ryazan State Pedagogical UniversityTeacher Of English And German Languages
Frequently Asked Questions about Sofya Litvak
What company does Sofya Litvak work for?
Sofya Litvak works for Goat Entertainment Studios
What is Sofya Litvak's role at the current company?
Sofya Litvak's current role is UA Marketing Team Lead ( Gaming ).
What schools did Sofya Litvak attend?
Sofya Litvak attended Idc In Herzliya, Ryazan State Pedagogical University.
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