Graduated from Gadjah Mada University and having more than 20 years experience in communication and public policy, Sofyan has worked and handled clients in various government and private institutions, both national and international. With a specialization in crisis communications, Sofyan emphasizes public affairs as a complementary approach to Praxis services. Sofyan has worked as an expert at the Financial Services Authority, the National Development Planning Agency, the Coordinating Ministry for Political, Law and Human Rights, the Ministry of Communication and Information, and the Ministry of Public Works and Public Housing. In the private sector, Sofyan has experience handling Citibank, Freeport McMoRan Indonesia, Bank Muamalat Indonesia, APRIL Asia, Air Asia, JUUL Labs, Krakatau Posco, tiket.com, Bobobox and IKEA.