Sofía Cacho Email & Phone Number

Houston, Texas, United States

- Oversaw a greenfield influencer marketing department that scaled from $0 to $1MM a month in revenue in less than one year- Sourced, pitched, onboarded, and retained healthy relationships with a diverse portfolio of 250+ creators across various platforms such as IG, TikTok, Amazon Live, etc.- Collaborated closely with senior stakeholders and worked.

Houston, Texas, United States

- Played a key role in strategizing, developing, and executing Thrasio's first-ever influencer marketing campaigns for the largest acquirer of Amazon FBA businesses- Responsible for day-to-day influencer and internal stakeholder communications- Managed influencer campaigns from start to finish, including pitching, negotiating rates and contract terms.

Houston, Texas Area

- Executed and led influencer campaigns for national P&G brands- Developed and maintained day-to-day communication with influencers who advocated on behalf of our brands- Sourced, vetted and pitched influencers using a variety of influencer platforms- Crafted quality pitches and briefs to clearly communicate client asks and messaging - Approved social.

- One of 12 selected from 1,500+ applicants to pilot the Oscar Mayer Wienermobile for one year and connect the multi-billion dollar brand to our consumers all across the United States- Negotiated hotel rates with sales managers and had the lowest hotel rate average in the program - Managed the company’s social media presence on both Twitter (@Wienermobile).

State College, Pennsylvania Area

- Executed marketing techniques to acquire users, visibility and traffic within the State College market- Managed the company's social media presence on Twitter (@OrderUpState) - Assisted in establishing local partnerships with campuses, events, businesses and brands- Represented and promoted the brand at events on and off the Penn State campus

- Worked on set of Univision's TV shows and filmed behind the scenes videos for online content - Clipped, titled, and gave descriptions to video clips and packages from Univision shows for Univision.com- Helped compose social media posts for El Gordo y la Flaca and Sal y Pimienta’s Twitter accounts and Facebook pages- Assisted producers in all stages of.

State College, Pennsylvania Area

San Juan, Puerto Rico

Bachelor’S Degree, Telecommunications, Psychology Minor

Activities and Societies: Happy Valley Communications (HVC), Puerto Rican Student Association (PRSA), State of State, Penn State Dance.

High School