Sofía Cornejo Email & Phone Number

- Responsible for ensuring the correct implementation of strategies associated with 5P's in all clients and channels at the country level- Lead, train and coordinate the large team of merchandisers and supervisors to ensure compliance with regional KPIs- Support locally the optimization of processes with strategic partners, aligned with Central American.

El Salvador

- Responsible for the development of recovery plan based on NSE for commercial partners- Creation of commercial proposals that seek to increase market share in different channels and potential users- Management of segmented databases and analysis to detect opportunities for improvement- Support and follow-up with Brand Managers in strategies commercials.

- Content creation and proposals commercialization in newspaper and magazines for clients and allies- In charge of the commercialization of proposals based on behaviors, market needs and competition monitoring- Brand development plan to attract new users, approach and fidelity with the current onesOvv

San Salvador, El Salvador

Internship: Advertising agency, Riot TBWA- Creation and implementation of strategic and creative proposals for Toyota (Excel Automotriz)- Responsible for monitor and analyze digital campaigns- Brand and launch plan development, Automotive Excel

Management Specialization, Marketing/Gestión De Marketing

Bachelor Of Integrated Marketing Communications

Activities and Societies: Active member of the leadership group "team Mónico", which aims to motivate prospective students to be part of.

Business And Entrepreneurship Bootcamp

Innovation, continuous improvement, digital marketing, technology, communications, consumer behavior, crisis management and other business.