Sofía Ferreira Email & Phone Number

Miami, Florida, Estados Unidos

Argentina

My role is to ensure that the App brings value to our users by providing a memorable, relevant and functional user experience. > Conducted continuous research to identify user needs and provide effective solutions. > Developed strategic design concepts for new products, including flowcharts, wireframes, and navigation architecture. Created UI Kits, Design Systems, and iconography. > Collaborated with cross-functional teams, including developers and product managers, to ensure UI/UX aligns with user needs and business goals. > Managed and prioritized backlogs using agile methodologies, specifically Jira. > Generated monthly reports utilizing funnel and event tracking tools such as Data Studio, Analytics, and Firebase.

Argentina

In my role, my primary focus was on understanding user/consumer needs and enhancing their experience across various digital platforms, including eCommerce, App, and Chatbot. > Conducted extensive UX research using both qualitative and quantitative methods, such as heatmaps, recordings, surveys, A/B testing, and interviews, to investigate customer touchpoints throughout the journey. > Collaborated with different teams and stakeholders to design and deliver clear and effective user experiences. This involved developing flows, navigation architecture, wireframes, prototypes, and conducting usability tests. > Took on the responsibility of leading a Database Project, working alongside an external consultant and collaborating with other departments to evaluate the company's database infrastructure.

Argentina

> Led branding and brand identity design initiatives. > Created visually appealing presentations and developed institutional communications materials. > Undertook web design projects, including content planning and regular updates. > Specialized in UX/UI design, including site redesign, information architecture, structure definition, and interface layout.

Ciudadela

Managed administrative process for vehicle purchase and sale transactions:> Handled call reception, follow-up, and customer service.> Produced effective written content to communicate the process.> Oversaw signature collection and managed administrative and registry procedures.> Managed delivery of new vehicles.> Handled commercial management for the Savings Plan portfolio.> Received, controlled, and uploaded manufacturing and import certificates.> Purchased administrative forms.> Coordinated document management with insurance companies.> Programmed and controlled stock. Assigned units. Generated reports.> Analyzed and followed up on pledged credits. Managed file submissions and settlements.

University Of Buenos Aires

Degrees: Architecture, Industrial Design, Graphic Design, Apparel Design and Textile Design.Subject: Theory of Habitation.Chair holder: Roberto Doberti, Juan Pablo Scaglia.> Provided coordination and guidance to teachers and students to support the development of practical work.Groups: 200 students, four-monthly course.

Barracas

> Contact with distributors: customer acquisition, control, and monitoring of commercial operations, event invitations, and promotions.> Sales strategy planning and implementation: collaboration with brand managers for better readability.> Data correction: ongoing updating to maintain long-term contact.Other tasks:> Coordinating payment disputes with the online credit department.> Billing control and monitoring.> Order processing.

Curso Introductorio Sobre El Diseño De Experiencia De Usuario, Diseño Ux

Junto al equipo de Mercado Libre la FADU dictó un *curso gratuito* para graduados y docentes de esa Facultad, sobre cómo diseñar productos.

Curso De Psicología Cognitiva Y Experiencia De Usuario, Diseño De Interfaces

Activities and Societies: El curso consta de 3 tareas prácticas que se realizan en grupo. En las mismas se aplican los conceptos.

Ux Writing, Intermedia/Multimedia, 8

Abordaje de nociones principales sobre UX Writing, y por qué es tan importante pensar en el contenido a la hora de diseñar una interfaz..

Diseño Ux/Ui Avanzado, Intermedia/Multimedia, 9

Activities and Societies: 2 clases semanales En el mismo relacionamos los conceptos iniciales de diseño UX/UI y avanzamos en la generación.

Certificación Online: Entender Y Evaluar Ux, Diseño De Experiencia De Usuario

Activities and Societies: Actividades en MURAL Análisis heurístico Test de Usabilidad Objetivos: > Comprender los conceptos teóricos.

Diseñadora Gráfica, Diseño, 7

Bachillerato