Sofía García De Goiri Email & Phone Number

Londres, Inglaterra, Reino Unido

Leadership in defining digital growth strategies oriented to achieve business objectives, and its execution orchestrating multidisciplinary teams; through the implementation and exploitation of technology, ensuring and leading the deliverables quality. Business development in the account.- Mexican multinational restaurant group - Definition of a data strategy throughout the entire cycle for 8 brands and 4 markets, efficient, scalable and activable under an international operating… Show more Leadership in defining digital growth strategies oriented to achieve business objectives, and its execution orchestrating multidisciplinary teams; through the implementation and exploitation of technology, ensuring and leading the deliverables quality. Business development in the account.- Mexican multinational restaurant group - Definition of a data strategy throughout the entire cycle for 8 brands and 4 markets, efficient, scalable and activable under an international operating model that generates synergies. Interviews, Workshops and presentation to C-Level.- Education - Definition and execution of multichannel digital growth plan. Leading a team of 10 people, we achieved a 14% increase in YoY revenue with a ROAS of 400%, implementing 3 technological advances in parallel.- Energética IBEX 35 - Definition of the customer portfolio reactivation plan through a segmentation strategy based on business variables, and activation through direct channels (Salesforce and Call Center).- Education - Web redesign and development leading technology and product team, and optimization of digital conversion through testing. Show less

Definition of transversal digital transformation strategies, always supporting the achievement of the aspirational TO BE vision and client objectives; for multinational and national companies in different sectors: banking, insurance, energy, information and communication, etc.Co-leadership of digital transformation strategic consulting projects: - Support in orchestration, set-up and follow up of methodology and deliverables. - Project management and follow-up -… Show more Definition of transversal digital transformation strategies, always supporting the achievement of the aspirational TO BE vision and client objectives; for multinational and national companies in different sectors: banking, insurance, energy, information and communication, etc.Co-leadership of digital transformation strategic consulting projects: - Support in orchestration, set-up and follow up of methodology and deliverables. - Project management and follow-up - Support in client management - Analysis of the digital channel at business and technology / operational level. - Identification of pain points - Proposals for improvement initiatives and extraction of lines of action. - Structuring and ordering lines of action, development of matrices. - Development of strategic roadmap of projects and sizing of efforts.Development of proposals for different specialties of the digital business.Some projects:- Multinational Manufacturer - Data sophistication and exploitation plan throughout the entire cycle to increase LTV of the portfolio clients in 5 markets.- Retail - Knowledge of engagement and customer profiles through a mathematical model of clustering and visualization in a dashboard.- IBEX35 Banking - Definition of a churn reduction plan in the digital purchasing process with positive ROI forecasting.- IBEX35 Banking - Development of a 360-degree vision of the multi-source customer, linking both physical and digital channels.- Energy IBEX35 - Collaboration in the definition of the Salesforce Governance model and its interdepartmental operation. Show less

Madrid

Definition of digital transformation strategies focused on the orchestration of multichannel (and omnichannel) communications with customers and leads through direct channels, and leadership of transversal Digital Marketing projects; for multinational and national companies in different sectors: education, banking, insurance, automotive, mobility, etc.Participation in agile consulting and digital transformation strategy projects, with focus on CRM and lead and/or customer… Show more Definition of digital transformation strategies focused on the orchestration of multichannel (and omnichannel) communications with customers and leads through direct channels, and leadership of transversal Digital Marketing projects; for multinational and national companies in different sectors: education, banking, insurance, automotive, mobility, etc.Participation in agile consulting and digital transformation strategy projects, with focus on CRM and lead and/or customer management: - Analysis of the digital channel and customer journey at 3 levels: business, technology / operational and user experience. - Identification of pain points - Proposals for improvement initiatives - Participation in roadmap developmentDigital Marketing project leadership: (SEO, Paid Media, LinkedIn organic, Content Creation, UX & UI Design, Testing, Paid Media (SEM, Display, LinkedIn Ads), Marketing Automation with Hubspot, Digital Analytics, Data Visualization). - Client Management - Project Management - Identification of opportunities for account expansion - Management of a multidisciplinary team - Creation of Digital Marketing strategy - Execution follow-up - Presentation of resultsCo-lead multi-disciplinary project development and execution of digital personalization strategies: (Data Analytics, data science, marketing - own channels, customer journey and app & web digital product optimization). - Project leadership and management support - Focus on marketing and segmentation for own channels, web analytics and customer journey.Proposal development: strategy approach based on client's briefing Show less

Daily work with Mapp multi-channel digital marketing software to develop different actions:Account Management:- Client needs analysis and following proposals carrying out client’s strategies and platform’s technical specifications.Consulting and Support:- Consulting in marketing strategies and email marketing delivery.- Users’ behaviour analisys in order to optimize future actions.- Platform Technical Support.Project Management and… Show more Daily work with Mapp multi-channel digital marketing software to develop different actions:Account Management:- Client needs analysis and following proposals carrying out client’s strategies and platform’s technical specifications.Consulting and Support:- Consulting in marketing strategies and email marketing delivery.- Users’ behaviour analisys in order to optimize future actions.- Platform Technical Support.Project Management and monitoring:- Platform integration with the client’s CRM and projects development.- Training programs- Databases structure proposals.Multi-channel campaign management:- Segmentation, personalisation, A/B testing and automation attending to the marketing strategy.IE Business School Project: On site consulting ( Jan 2017 – Apr 2017)- Campaign management – HTML- Target group segmentation using Microsoft Dynamics CRM.- Database management using Excel and Access.- Campaign results analysis, KPIs analysis and reporting. Show less

Multi-channel campaign management:- Segmentation, personalisation, and automation attending to the marketing strategy.- HTML layout editing.- Campaign results analysis taking into consideration different metrics.Consulting and Support:- Consulting in email marketing delivery.- Platform Technical Support.

Sucursal Padre Damián

Developing and implementation: Inbound Marketing Plan.- Competitors’ web analysis.- SWOT analysis and strategies.- Blog creation.- SEO strategy and positioning using Wordtracker, Google Trends, Google Adwords and Keyword Discovery.- Creating social media profiles.Branded content: Content creation and posting.- Blog writting- Audiovisual Design and Digital content layout. Analysis, control and monitoring via Hootsuite:- Posting automated based on… Show more Developing and implementation: Inbound Marketing Plan.- Competitors’ web analysis.- SWOT analysis and strategies.- Blog creation.- SEO strategy and positioning using Wordtracker, Google Trends, Google Adwords and Keyword Discovery.- Creating social media profiles.Branded content: Content creation and posting.- Blog writting- Audiovisual Design and Digital content layout. Analysis, control and monitoring via Hootsuite:- Posting automated based on time.- Users’ interaction analysis on social networks.- KPIs analysis. Show less

Executive Mba

Marketing Management In English

Marketing & Digital Communication Summer Program

Double Degree In Marketing & Advertising And Public Relations

Programa Superior En Competencias Digitales Y Transformación Digital

International Business