Sofía Machado Email & Phone Number

Madrid

Management of the AdOperations team at seedtag (more than 30 people), which includes: - Recruiting, onboarding and training of the new members - Setting up standard processes aligned with the company mission/vision/values - Replicating the ad-ops structure on new markets from scratch and adapting them -when necessary- to the market needs - Organising and setting the best communication channels with the team involved in our daily job - Developing new skills with the team to guarantee the best service in terms of operations - Controlling performance with quarterly reviews and setting new goals to push them to be the best version of theirselves - Identifying issues -short/long term- and sorting them out with the different teams in the company - Coordinating with product to develop new tools and processes to facilitate the team's job

Madrid Y Alrededores, España

Supporting new markets in terms of operations while we had a local team involved.I had experience working with Spain, Italy, France, UK, Netherlands, Mexico and Brazil.My main duties were:- Providing the sales team with useful information -insights, reports, analysis of competitors, etc.- Managing all the digital campaigns at seedtag -both direct and programmatic ones- including display and video formats for all devices- Being the main point of contact with media agencies & direct clients- Optimising campaign results based on the client KPI- Troubleshooting -both direct and PMPs- with clients and traders- Invoicing with the finance team