Sofia Micucci Email & Phone Number

Argentina

- Responsible for online marketing management & B2C and B2B ecommerce for Kérastase, L'Oréal Professionnel and Matrix Argentina. - B2C ecommerce acceleration, maximizing online presence and efficiency in retailers. YoY growth +225% in 2022, +177% in 2021. - Official stores launch in Mercado Libre. Search for efficiency in media (ROAS 16pts). Luxification of the official Kérastase Argentina store in Mercado Libre. - B2B ecommerce growth 173% YoY 2022, +124% YoY 2021. Always on activation calendar.- Responsible for scaling online channels: Media, SEO, email marketing and social networks. - Focus on making online channels more efficient, reaching ROAS +14pts. Awareness investment measurement with brand lift in Mercado Libre & Meta (+20.7 brand awareness & 20.8 purchase intent). - Data collection and channel customization strategy. Database Growth +120% YoY 2021, +81% YoY 2022. - Creation of digital training courses for hairdressers. - Coordination of a team of 7 people

Argentina

- Responsible for digital marketing & B2C + B2B ecommerce for Kérastase, L'Oréal Professionnel and Matrix Argentina.- B2C ecommerce acceleration, maximizing online presence and efficiency in retailers. YoY growth at +225% in 2021.- B2B ecommerce growth 106% YoY 2021. Development of commercial packs to boost sales. Launch of digital catalog to cover 360° of the customer portfolio.- Responsible for scaling online channels: Media, SEO, email marketing and social media- Media efficiency vision, venturing into new online channels, reaching ROAS +10pts.- Coordination of a team of 3 people

Argentina - Spain

Responsible for online channels growth: SEM (Re-definition, Implementation and campaign monitoring), SEO (Working together with consulting and implementation agency), Display and Referrals. - Product development management (Website) optimizing CR of www.expanish.com by 200% year over year.- Improvements in sales strategy: design and CRM migration , follow ups automation and sales process definition.- Creating and supervising Email Marketing strategy- Planning and execution of the general marketing strategy - lead acquisition + marketplace optimization - in collaboration with outsourced agencies in pursuit of KPIs.

Argentina -Spain

- Online channels coordination: SEM (Performance agency supervision), SEO (Agency management), Display (Performance Facebook campaigns creation), based on CPL and CPA previously defined. - Re-definition and migration of new website www.expanish.com.- UX Optimization - Online quote web tool: Leads increase +50% Year vs. Year.- Online Payments web integration.- Follow up Social media calendar and content generation. - Coordination of Insitutional brochure (Re-design and Communication definition).

Argentina

Coordination of online marketing actions for https://www.craftsociety.com.ar/ and www.bernidelivery.com• In charge of carrying out advertising initiatives. Channels: email marketing, display network (GDN, Agea, La Nación, Affiliate Networks, among others), Facebook Ads, search (Adwords and Bing), Twitter, YouTube, publicity notes and print ads in newspapers and magazines.• Budget management based on business objectives, taking into account ROI and CPA.• Constant contact with agencies and suppliers.• Definition of messages and communication for advertising in Bevybar and Berni Delivery.• AB testing coordination and implementation in conjunction with the global Ab In Bev team.• Frequently used platforms: Google Analytics, Facebook Business Manager, Shopify, AdMotion, Bing, Google Adwords, Mailchimp, Twitter Ads, among others.

Argentina, México, Colombia, Chile, Perú

• Responsible for marketing campaigns carried out in Buenos Aires, Mexico City, Santiago de Chile, Bogotá and Lima.• Creation, execution and initiatives measurement. Tone, content and communication definition in general in all online and offline pieces.• Use of Google Analytics, Chartio, Google Adwords, Vero – email marketing platform, Adphorus, Facebook Business Manager and Kahuna for push notifications.• Market analysis: creation, implementation and analysis of surveys aimed at understanding user preferences.• Re-branding execution: brand manual communication, Event organization for re branding launch , responsible for compliance with image and communication standards.• Management of the email marketing automation and personalization project.• Content generation for Restorando's home: collections.• Co-branding with food companies, entertainment companies and non-profit organizations.

• Responsible for internal communication. In charge of the company's weekly internal newsletter. • Press and public relations at the 2013 International Motor Show: relationship with journalists, coordination of audiovisual material during the event, assembly of press kits and clipping. • Resolution of complaints through the call center.

Posgrado En Marketing, Marketing

Lic. En Relaciones Públicas E Institucionales

Programa De Intercambio En Exterior, Marketing Internacional

Programa de intercambio en Londres. Cuatrimestre de la carrera en el exterior estudiando en European Business School London (Regent's.