Sofía Rabassa Email and Phone Number
I’m a strategic brand builder and creative storyteller with a passion for helping purpose-driven brands find their unique voice. After graduating with a Master’s in Marketing Strategy & Innovation from Bayes Business School, I built the marketing foundation for FCCHG (First Choice Corporate Housing Group), where I established the company’s digital and print presence through an integrated approach across website, social media, email marketing, and print campaigns.Currently, I work with The Orchid Book, where I’ve developed comprehensive brand guidelines and grown its social media presence from inception, expanding the YouTube following to over 2,500, TikTok to 360, and Instagram to 2,430. Highlights of my work include creating impactful marketing materials for prestigious venues such as the Soumaya Museum in Mexico City, increasing the brand’s cultural visibility. I’ve also managed author platforms across LinkedIn, Facebook, and Instagram, and led successful book launches at renowned venues like Barnes & Noble in Los Angeles and Books & Books in Miami, consistently surpassing sales and engagement targets.I approach each project with a blend of structure and curiosity, diving deep to understand each challenge and creating strategic, actionable steps to solve it. My background in photography has also shaped my approach to branding and marketing, which I see as powerful forms of storytelling. I’m passionate about connecting stories that deserve to be heard with audiences ready to listen, making a difference one campaign at a time.Feel free to explore some of my work and photography projects here: https://sofiaarabassa.squarespace.com.
Hanafy® Company
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Hanafy® CompanyMiami, Fl, Us
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Social Media ManagerFor The Highest Good, Llc 2023 - PresentOver the past year, I have worked for the publishing agency For The Highest Good, promoting their first novel, The Orchid. In my role as Social Media Manager (Consultant), I have successfully combined creativity and strategy to build a dynamic and impactful digital presence for the brand. I spearheaded the growth of its social media ecosystem, boosting YouTube subscribers from zero to 2,140 and Instagram followers to 1,676. By crafting and executing comprehensive branding strategies, I ensured consistency across all platforms, establishing a cohesive voice and visual identity that resonates with the audience.I managed the author’s LinkedIn, Facebook, and Instagram platforms, contributing to a 47% increase in website traffic and Amazon sales. I also played a pivotal role in coordinating two high-profile book launches: At Barnes & Noble in Los Angeles, where we exceeded sales targets, and at Books & Books in Miami, where we sold out the event and surpassed sales projections by a significant margin.This role has sharpened my expertise in digital marketing, content creation, and brand strategy, while positioning the novel The Orchid as a recognizable digital safe space for all readers. -
Freelance PhotographerSelf-Employed Aug 2017 - PresentCreated and operated a freelance photography business; over 75 clients. Managed multiple projects simultaneously while conducting in- depth collaborations and consultations to develop the client's vision.
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Marketing ConsultantFirst Choice Corporate Housing Sep 2022 - 2023I was hired by a small South Florida/Caribbean short-term housing company to create a Brand image and a marketing campaign from inception. I designed and launched the website with a complete makeover adhering to the new brand guide. My work also includes shooting, editing, designing, writing copy and planning all forms of content across the corporate website, email campaigns, Instagram, Twitter, and Facebook. I Increased website traffic significantly within the first month of launch. I created a campaign for collaboration with a local charity in successful donation drive.
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Director Of CommunicationsLoyola University New Orleans May 2020 - May 2021New Orleans, La, UsEstablished a brand guide that was used by SGA marketing and reinforced the University’s image on social media. Designed all content for our three main socials (Instagram, Facebook, Twitter) while reaching over 1K followers. Led a communications team where underclassmen received the opportunity to formulate content ideas. -
College Of Music & Media | Graphic Designer & EditorLoyola University New Orleans Aug 2017 - May 2021New Orleans, La, UsCreated photography, designs, and edited album covers and promotional material for 15 rising musicians (one album cover on Spotify). Promoted the musicians through social media plans and collateral material.
Sofía Rabassa Education Details
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Bayes Business SchoolMsc Marketing Strategy & Innovation -
Loyola University New OrleansB.S. In Psychology
Frequently Asked Questions about Sofía Rabassa
What company does Sofía Rabassa work for?
Sofía Rabassa works for Hanafy® Company
What is Sofía Rabassa's role at the current company?
Sofía Rabassa's current role is Brand Strategist | Content Creator | Storyteller | Team Player | Sustainability Enthusiast.
What schools did Sofía Rabassa attend?
Sofía Rabassa attended Bayes Business School, Loyola University New Orleans.
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