Sofía Ramírez Echevarría Email & Phone Number

Washington Dc-Baltimore Area

Washington Dc-Baltimore Area

Virginia

Puerto Rico

• Maintain visual standards, including merchandise presentation, signage, lighting, and general maintenance.• Provide customer service in both languages; Spanish and English. • Perform projects and assignments as directed by the Assistant or General Manager.• Comply with all company policies and procedures.• Monitor inventory levels and communicate discrepancies to Assistant or General Manager.

Puerto Rico

Home of Latin American fashion designers. Piropos will donate 5% to organizations that help eradicate domestic violence.• Developed upscale female accessories online store representing Latinamerican fashion designers targeting profesional women over 30 years. • Interviewed designers, purchased inventory ,negotiated prices, determined pricing, profit margin and mark downs when needed.• Developed and executed marketing campaings through email blasting and other social media means (Facebook and Instagram). • Participated in differents Bazaars at Conventions, seminars and other social activities.

New York

Assistant to the Public Relations and Communications Manager • Coordinate and maintain control of material send out for editorial coverage and red carpet events• Tracking samples and inventory• Staying up to date on print and digital fashion publications• Assist in maintaining and updating database• Maintain updated clippings of printed and online media credits

• Established effective personal relationships with clients to create their own style and repeat business• Achieved sales goals, performed visual merchandising – dressed mannequins and created front window displays• Created social media campaigns targeted to clients using Facebook, Instagram and email blasts• Developed sales promotions and new customer service strategies • Performed annual inventory including packing and unpacking boxes, steamed garments and organized the back room for maximum efficiency

• Helped successfully launch this women’s boutique targeting 20 – 40 year olds specializing in Latin and American designers• Sold dresses, rompers, maxi-dresses, a private shoe line, handbags, and accessories with a casual elegance• Created sales promotions, customer retention strategies focusing on mothers and daughters, and business succeeded and they launch a second store

Certification, Human Resources Management And Services

Master’S Degree, Fashion Merchandising And Retail Management

Pursuing a MPS in Fashion Management and Retail Management

Bachelor Of Business Administration (B.B.A.), Entrepreneurship/Entrepreneurial Studies

Activities and Societies: SME: Sociedad de Mercadeo EstudiantilMember of the Sales and Marketing Executive Association, Student Chapter.

Bachelor Of Business Administration (B.B.A.), Economics

Studied 6 months abroad.

High School