Sofía Sánchez Valle Email & Phone Number

Sofía Sánchez Valle is a Brand activation specialist - Neutrogena | MBA - Pharmacist at Kenvue. They is proficient in Czech, Greek, French, Italian and English.

• 

  Brand Activation Specialist Skin Health (Pharma) - Neutrogena

  Kenvue

  Sep 2024 - Present - Madrid, Comunidad De Madrid, España

  - Management and execution of brand activation strategies: Leading initiatives to enhance visibility and awareness of Neutrogena’s facial range in pharmacies, leveraging the brand’s legacy in skincare innovation and scientific research.- Planning and development of promotional campaigns: Designing targeted promotions for Neutrogena’s key products, such as Hydro Boost, Spot Controlling, and Retinol Boost, driving consumer engagement and sales.-Collaboration with cross-functional teams: Coordinating with marketing, sales, and R&D teams to ensure Neutrogena’s products are positioned as leaders in skincare science and efficacy, aligning brand messaging with Kenvue's overall business strategy.-Market analysis and insights: Monitoring trends in the skincare industry, such as growing demand for clean beauty and dermatological care, and leveraging these insights to refine Neutrogena’s strategy in the pharmacy channel.-Budget management: Managing budgets for Neutrogena’s in-store activations, ensuring efficient resource allocation while maximizing visibility and impact in the pharmacy channel.-Reporting and performance tracking: Regularly analyzing the effectiveness of Neutrogena’s activations, generating insights that help improve future campaigns and align with long-term brand objectives.