Sofia Garcia Rodriguez Email & Phone Number

Madrid, ES

Burgos, Castilla Y León, España

I lead the marketing strategy of the family winery. Developing new brands that connect with new target audiences, with a special focus on retail channels, especially in digital and e-commerce.With the main objective of positioning the brand within the luxury sector for the exclusivity of our products, both in quality and in manufacturing processes.

Madrid, Comunidad De Madrid, España

Responsible for creating a marketing strategy that takes the company to the next level, using marketing metrics to understand the starting point and applying a media mix that responds to our target's journey, goals and budget.Within this media mix: new PR strategy, SSMM, SEO, SEM, Display, Outdoors..Differentiation of the Healthy Poke brand from.

Burgos, Castilla Y León, España

The world of gastronomy is my passion and that is why I have focused my professional career on it. However, apart from food, wine is another of my great passions as I have been lucky enough to grow up in a family that owns a winery. Palacio de Lerma is a limited-capacity winery located in the Arlanza D.O. in Lerma, Burgos. It is a small D.O. located.

Madrid, España

Responsible for creating the strategic marketing plan based on data analysis and identifying user needs by deeply understanding our customers, reporting directly to the MED territory director.Lead, define and develop the brand strategy, with the aim of boosting turnover, brand awareness, and customer experience in all channels.Owning campaigns from start.

Mediterranean Europe

Newly created job; responsible for executing the marketing plan. Management of the agencies (creative, media, PR, Social Media). Development of new products.Budgeting control.Internal communication with franchisees and countries.

Madrid Y Alrededores, España

Campaign management; leading the coordination of projects with agencies, suppliers and Quality Control, Operations and Supply Chain departments.Management of all communication in restaurants – both with external (customers) and internal audiences (employees). Absolute monitoring of campaigns in all its breadth.Participation in Innovation projects; product.

Madrid Y Alrededores, España

Management of needs of the sales network (advertising, merchandising, events, POP). Coordination between delegations (monthly report of activities).Data analysis and reporting.Campaign management with the agency.Event organization.Development of new product catalogs. New web design.

Madrid Y Alrededores, España

Social Media Paid, SEO, SEM, contact with partners, emailing..

Título Superior En Marketing Y Gestión Comercial

Graduated In Business Administration And Marketing

Sixth Form

Cursado primero de bachillerato