Leading international teams in Omnichannel and digital Business Partner as 50% workload & senior Brand Manager ACS / HK (50% workload )With a success record in both international & local positions 1. Globally awarded with the Best Omnichannel inspirational leader for 2022.2. International award Patient Digital Activation for 2023 leading healthcare system transformation 3. International EVP award for acceleration save the heart program.4. Launching the first gamification omnichannel journey for nurses in the international.5. Upskilling +2500 employees on omnichannel strategic, Campigns and impact .6.leading +33 market in the international launching their omnichannel strategies and campaigns.7. Over achieving with all brands I was Responsible for its marketing strategies & plans 8. Launching Lokelma / SelokenZOC and relaunching Brilinta with new innovative practical strategies leading them to over achievements.

• Drive Rapid uptake of successful post launch For SelokenZOC in Egypt.• Drive marketing strategy and programs using traditional and innovative marketing approaches, tools & methodologies.• Improve the brand equity by effective KOL Management to ensure positive news on SelokenZOC. • Analyze and monitor financial and demographic factors to capitalize on market opportunities and develop strategic levers to pursue potential opportunities. •Lead and motivate 2 teams working on SelokenZOC 90 m.rep , 14 FLM (AZ team -partner with external CSO)to ensure full commitment behind execution SelokenZOC marketing plan. • Financial and resources management to ensure high Returns on investment. • Partner with other product managers in CVM to develop and excute marketing programs to achieve synergy stated revenue, profitability and market share objective •Work with cross functional teams to create the total solutions required to drive product sales #Achievements*Formulate and executeSelokenZOC turnaround strategy.*Best launch uptake among AZ products and HTN products . *Delivered successful Regional and local marketing programs ,Global Risk Management , Pulse & HTN forum. *Developed a competent updated HTN FF in Egypt. *Achieved team motivation and engagement.*Built active supporters for SelokenZOC. *Strong relationship with KOLs and scientific associations related to cardiology, internal medicine and diabetes specialties including presidents of those associations in Egypt.

• Sales manager Brilique & Marketing assignee responsibility of Brilique under Group product manager.• Co-ordination of National KOLs and Developed and implemented CME marketing Projects (Revive) to develop and implement guidelines for diagnosis and treatment.• Participated at brand plan building as a part of marketing team under supervision of GPM.• Champion of ACS internal mailers Campaign, communication about different studies recently published. (RWE, meta -analysis consensuses, review articles 7 studies,• Developed SMS Campaign for diagnosis and treatment of ACS.• Developed and reviewed promotional material for Brilique as a part of Brand Team Lead.• Launch Excellence for Brilique, exceeding sales target with best MS Gain.• Best Launch Excellence.• Best CME initiatives. • Platinum circle of excellence 2017.• Put Patient First award 2017. • champion of the Year 2016.• Platinum circle of excellence 2016.• Best People management and development Award 2016 & Best IDP implementer 2017.• highest market share in Brilique nationally for year of launch exceeding global reference.• highest market share in Brilique nationally for post launch exceeding global reference.

Medical advisor Speciality care ,