Sohad Schmeit Email & Phone Number

Lebanon

Beirut District, Lebanon

I lead video production projects overseeing every stage of the creative process, from developing original and strategic concepts to delivering polished and effective films that meet the goals of artists, brands and partners. I have a hands-on approach to directing, writing, producing and editing; I collaborate closely with all departments at all stages of my productions. My portfolio includes TVCs, TV shows, music videos, video content, and more.Hamad International Airport - FIFA World Cup 2022 Film: Director and Executive ProducerUAE League Magazine: Script Writer for the ADNOC Pro League weekly magazine 2021/2022 & 2022/2023 seasonsWalad by Haifa Wehbe: Executive Producer of the music video that reached 24M views and became the #1 trending MENA music on YouTube in September 2022Bel Ahlam by Nassif Zeitoun: Executive Producer of the music video that achieved 45M views and topped the #1 trending MENA music on YouTube in Summer 2022TekkGamers: Content Producer of the tech and gaming show that aired on Abu Dhabi TV in 2019Beesline Campaigns: Executive Producer of several campaigns for the natural cosmetics brand Room 16: Producer of the short film by USJ (IESAV) that participated in more than 20 international short film festivals in 2021 and 2022.

Beirut Central District, Beirut Governorate, Lebanon

I create content that helps brands build meaningful relationships with their audiences. Some collaborations: European Union, DAI, UNDP, UNICEF, Children Cancer Centre Lebanon, Financial Alliance for Women, Lebanese National Autism Community, IM Capital X USAID, Brilliant Lebanese Awards, Beit El Baraka, Elie Saab, Careem, Beesline, ABC Lebanon, Vogue Arabia, Intercontinental Phoenicia, Kempinski Summerland, Rovina, Beirut City of Life, Spinneys, Adidas, IDM, Arnaoun Village, Rossini, Himaya, UNHCR, Credit Libanais, Bank of Beirut, BLOM Bank, Ehdeniyat, Ajialouna, LBCI, Future Television and many others.

London, England, United Kingdom

Beirut

• Led Leila Min Lebnen across the Middle East and GCC through a journey of branding and digital transformation that kept it up to date generating growth in sales in spite of declining economies in different markets maintaining the chain’s position as the best-in-class Lebanese food with an authentic dedication to quality and heritage.• Centralized marketing and design across six countries and 16 outlets, through working with local and remote teams to standardize strategy and digital presence while generating revenue that covered the Lebanese marketing expenses.• Initiated two in-house marketing departments, digital & design, decreasing cost by 50% while producing more deliverables, raising engagement and online following and covering more countries.• Developed and executed marketing initiatives and projects.• Set Marketing roadmap, activities and budget.• Established annual budget and Followed up on P&L• Managed the creative production of digital/social content.• Collaborated with CRM team to realize insights for customer engagement• Planned and executed special events, food festivals, CSR and campaigns.Applied the same to two other sister companies Table V and Food for Pleasure, managing their restaurants' social media and marketing activities.

Lbci - Future Television - Falling Star Productions

LBCI, Law Ennak Matrahe (reality) – Future Television, Bira’yak (talk show)• Produced two seasons of reality and talk shows.• Came up with ideas for episodes, promos and content fitting the networks’ policy & audience.• Assembled and led a team of freelancers into finalizing a complete season.• Managed a group of researchers to generate content for the weekly talk show.• Supervised preproduction and postproduction and was responsible for final aired content.

Master'S Degree, Masters In Corporate Communication (Mcc)

The MCC (Masters in corporate Communication) program provides the latest skills in communication with a strategic, managerial.

Bachelor'S Degree, Film And Television

The BA in Film and Television program provides the latest skills in media production, screenwriting, filmmaking, storytelling and creative.