Sohaib Khan Email and Phone Number

Managing the portfolio of PKR:3.4 Billion which consist on handing Citi Bank, P&G, ALKARM Textile, BYCO petroleum, Emirates etc.• Growth and Development of the Banking business in respective region through building and driving a team of 18 people for Sindh and Baluchistan, optimize results, offer best in class service to our customers and to manage internal and external stakeholders. • Deliver business performance objectives which includes managing the throughput and Period end results.

Handling a team of 30 people across Pakistan, managing a portfolio of 2.5billion for new and existing businesses. Also handling the corporate loans for Nestle Pakistan, Engro, Careem, GIST pakistan etc.

In charge of the development of a new product, policy and processes Marketing and Creating a Pull for the product To provide a clear plan for product, outlining goals as well as potential risks, challenges and opportunities. To establish and maintain business strategies to meet Volume & MS% and sales targets. Develop a clear strategy from inception to completion of a product in lines with the business strategy and align the same with budgets. Ensure right product mix and product profitability Contribute to the development of the pricing policy Ensure productivity parameters and portfolio quality standards are met and maintained. Product and Process designing. Coordinate with the design teams to develop the product, the marketing team to effectively market the product and outside vendors to distribute and sell your product. Product selection, Product lifecycle management, and assigning the appropriate product brand quality by application, in alignment with corporate objectives. Work with sales teams and management in the development, fine tuning, and problem resolution of our product offering. Customer Related Design market research projects, either with in house staff or through an outside agency, to assess customer attitudes to the current product range and new product introductions. Relationship Management Create lucrative incentive structure for employees and dealers for promoting the Auto finance loans.

Build and drive relationships with Anitian's partners to drive revenue. Closely collaborates with sales, marketing, brand and all other operational functions of the organisation to achieve over all business objectives. Further, Liaison between executive management to develop strong, lucrative, and positive relationships with our partners. In addition, develop/initiate new ideas which are based on digital Marketing campaigns, products, or services.

Being an owner I was responsible for developing, implementing and executing strategic marketing plans for my clients, (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.Also responsible for tracking and analyzing the performance of my clients advertising campaigns which are cost effective and served with quality and time, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

• Manage a territory worth an annual contribution of 161 million sticks to the national target simultaneously with a team of 56 subordinates including third-party distribution resources• Ensure 22% volume achievement of the region on a universe of 2,538 retail outlets on a monthly basis. • Execute toolbox activities including visibility drives, regional initiatives, and trade programs while handling a budget of more than PKR 1,000,000 in each quarter. • Manage a diverse brand-portfolio of 7 brands while achieving brand specific KPIs. • Collect market information and provide insights such as retail dynamics and competitor intelligence to identify gaps in the market and help in the development of market-specific and consumer-centric strategies.• Devise day-wise market routes for 16 DSRs to construct a cogent distribution network and enable the resources to achieve their efficiency benchmarks.• Undertake New Product Launches; 3 in my tenure, while developing sales strategies to strengthen and support the infant brands’ share of market.

• Restructured the working mechanism of the Consumer Engagement Department by introducing a new incentive structure through a Master Service Agreement for 3rd Party Resources resulting in 70% cost savings in effective consumer contacts.• Developed the infrastructure of procedures, trainings, and work-flow processes for the new working mechanism of the department.• Initiated Hawker Activity in Karachi, Islamabad and Lahore on 150 Legal Age Meeting Points (LAMPs) to increase account activation and raise brand awareness.

• Achieved the Excellence Award for successfully reducing total logistical costs by 53% by devising and implementing a new process flow for the department. • Developed an automation process helping the company to efficiently channel and execute all brand launches and pre-plan relevant initiatives. • Developed print production including both temporary and permanent point of sale material and deployed them in 17 regions nationally. • Identified potential market offers and gaps to strategize portfolio management of key brands. • Deployed a new system with SOPs to decrease shipment damages by improving the packing standards of the POS material through collaboration with regions and vendors.

• Initiated 350 Legal Age Meeting Points (LAMPs) in Sindh to identify potential retail channels and achieved a boost in penetration and volume share by 2%. Also Managed and handel the team of 4 field representatives. Coordinate with multiple 3rd party agencies to conduct retail and high end cafe consumer engagement.

• Launched perfumery experiential outlets; ‘Sensation’, in top metropolitan cities of Pakistan.• Managed various vendor parties and communication agencies to increase perfume awareness through TV Shows and Print Media.• Understand the consumer journey to define brand features and develop brand architecture in line with consumer needs.• Designed marketing plans, BTL, ATL and push and pull strategies to make the portfolio more lucrative.• Carve out cost effective budget plans while assessing brand strengths and performance• Undertook the nation-wide launch of a premium brand, “AMOUGE”.

• Developed and executed the launch of “Minute Maid” in 3 Metropolitan Cities including Karachi, Lahore and Islamabad and branded the venues. • Built brand imagery through active promotions and affiliations with numerous morning shows, vocational institutes and NGOs. • Lead BTL and ATL activities for brand activation such as: Sprite Mad About T.V. Coke Mob ActivitySprite Cricket Next Coke StudioKinley Promo Knorr with Coke

• Initiated ‘Project RED’ on 31,000 retail outlets to increase share of visible inventory which improved merchandizing efficiency by 15%.• Designed an incentive plan for retailers to organize their inventory management techniques.• Conducted trade research and analyzed distribution channels for shop profiling to improve route efficiency and develop an effective penetration model