Sohaib Umar Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Proof Strategies is Canada’s leading independent Public Relations and Communications agency. We're partnered with a diverse roster of clients from the categories of: Corporate & Financial, Consumer & Lifestyle, Health.
• Supporting the agency in delivering breakthrough work that earns attention for all our clients
• In partnership with the Strategy Vice President, championing the discipline across the agency and with Integrated Agency Teams
• Advocating for “Audience-First” thinking by analyzing client briefs, questioning, and reformulating as needed
• Unleashing creativity with inspiring briefs grounded in killer insights
• Collaborating in the creative process and support the team’s ideation to maximize the impact and scale of the idea

Toronto, Ontario, Canada

As Senior Account Planner at Nourish - Canada's only full-service marketing agency working exclusively with food, beverage and agricultural clients - I devise brand & communication strategy for all clients in close coordination with the President, Account Director and the Creative Director. Primary responsibilities:- working with Team Nourish and the.

Islamabad

+ Devised marketing strategy for Pakistan's largest 4G LTE operator with 31 Mn customers+ Commercially launched and managed data products, including budgeting, delivering insights & action plans, go-to-market strategy, promotion on digital / social media / TV / Outdoors+ 2017: Devised customized 4G campaigns and diversified data products which led to 4G.

Islamabad

+ Led ATL & BTL campaigns for entire company including: Internet (mobile data, broadband, devices), Voice, Postpaid (B2B & B2C), FinTech, and internal communication+ Repositioned Zong 4G as a data-centric, progressive brand for a new generation. Alongside ATL/BTL, rebooted digital assets and partnered with Google and Facebook. As a result, H2 2016 was the.

Lahore

+ Led advertising & digital strategy for PepsiCo's Flavored & Snacks line (Mountain Dew, 7UP, Mirinda, Sting, Lays, Cheetos, Wavy); planning, competition analysis, consumer research; plus planning for CSR and humanitarian clients+ Part of core team that won Pakistan’s first Bronze Lion at the Cannes Lions International Festival of Creativity for campaign.

Sydney, Australia

+ Promoted Samsung's latest line of SMART TVs in 4 districts of Sydney+ Demonstrated and guided walk-in customers at leading outlets, build relationships with the major malls, and reported results and observations to Samsung Marketing+ After strong sales, promoted to training & coaching new batches of Ambassadors

Islamabad

+ Executed ATL / BTL development and rollout for the postpaid and corporate brands for Jazz, Pakistan’s largest telecom operator with 52 Mn customers + Relaunched the postpaid brand as mainstream and approachable with digital integration & diversified offerings, leading to BHT rise 35%, sales rise 23% (2009-2010)+ Partnered with Motorola on Pakistan's 1st.

Karachi

+ Oversaw communication output (collateral, branding, digital) for Pakistan’s largest multinational bank+ Developed and rolled out Standard Chartered's Intranet Portal for the first time in Pakistan, in coordination with an international cross-functional team

Islamabad

+ Interned under the Creative Director to learn the 360 advertising production process, including rotations in Accounts, Strategy, Creative, and Design; primary client was Telenor, one of Pakistan's leading telecoms

Specialization, Digital Marketing

This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. The courses.

Masters In Advertising & Public Relations, Public Relations, Advertising, And Applied Communication, Distinctions In: Corporate Communication, Advertising Production, Media & Pr

Activities and Societies: Film Club, Photography Club + Specialized in: Advertising Strategy, Digital and Corporate Communications

Bachelor Of Science (Honors), Business/Managerial Economics

Activities and Societies: Model UN, Community Service Society, Cultural Society, Dramatics Society (2003-2007) Bachelors (Hons) in.