Syed Sohail Haider Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

• Responsible for leading the planning and delivery of client marketing strategies while spearheading the marketing business stream (MARCOM) with a team of 6 fellow consultants.
• Continuously push the boundaries with innovative executions to address brand challenges to improve monthly numbers by keeping a balance between data-driven insights and thought-provoking communication.
• Co-led a team of 104 members at Microsoft Ignite roadshow. Overseeing tasks related to the event and ensured all conferences, seminars and exhibitions were carried out successfully.
• Co-Leading a team of 51 consultants at a global level event, Big 5, Dubai. Managing 1200+ business meetings and securing the business of 15 million AED for Saudi Pavilion.
• Leading the external and internal communications in the historic Abu Dhabi Commercial Bank merger with 2 leading investment groups. 8th biggest merger in the world.
• Upscaled the Corporate Portfolio with strategic acceleration backed by cross-media muscle of USD 5Mn+

Lahore, Punjab, Pakistan

• Responsible for leading the development and implementation of comprehensive marketing strategies and campaigns to drive brand awareness, customer acquisition, and revenue growth.
• Skilled in setting strategic objectives, defining KPIs, and overseeing the execution of integrated marketing initiatives across digital, traditional, and experiential channels.
• Accountable for building and managing a high-performing marketing team, providing strategic direction, mentorship, and support to achieve departmental goals and objectives.
• Supervising the aligning of marketing initiatives with overall business objectives, communicating effectively with key stakeholders, and driving consensus on marketing strategies and priorities.
• Mentored and coached a high-performing marketing team, fostering a collaborative and results-driven culture that led to an increase in employee retention and productivity.
• Led successful rebranding initiatives that resulted in an increase in brand recognition and a growth in customer engagement.

Lahore

• Led the development of brand identity, positioning, strategy, and messaging to ensure consistency and alignment with company values for effective marketing campaigns.
• Data-driven decision to develop and later on manage the marketing budget for effective advertising camapaings.
• Built and managed strategic relationship with agencies, vendors and partners for business growth.

Lahore, Punjab, Pakistan

• Leading the marketing team, and initiatives with a focus on redefining the brand image with a fresh outlook and a clear direction.
• Responsible for establishing and nurturing relationships with internal and external stakeholders, including senior leadership, cross-functional teams, external agencies, and industry partners.
• Established key partnerships with leading names of the industry.
• Managed the launch of 1st Realtors’ Growth Conference of Lahore with an attendance if 2000+
• Managing various marketing campaigns for one of Lahore’s biggest housing projects with 20Bn+ valuation

Lahore, Punjab, Pakistan

• Project lead for launching the E-Commerce platform(Shapago)
• On-Boarding new brands on the e-market platform and managing their omni-channel delivery system for retail efficiency.
• Planning and curating brand activities for launch and also for its multiple brand partners.
• Coordinating with agency stakeholders campaign management related to paid media, social media, PR & outdoor activities.
• Launched one of the biggest e-market platforms in Pakistan with 40+ local + international brand partnership.

Lahore, Pakistan

• Leading the Media Buying team to conduct channel management, negotiations & budget allocation
• Leading the Media Planning team to develop media solutions for marketing campaigns, pitches, and client strategies.
• Carried out marketing campaign researches, data analysis and management of them
• Responsible for Monthly Reports such as Mid-Campaign Analysis, Post by Campaign Analysis (Progress Reports), and Competitive Analysis
• Member of pitch preparation team for new clients

Lahore, Pakistan

o Part of the Management Trainee program which included rotation into all departments, including media buying, media planning, digital & account management

Lahore, Pakistan

Lahore, Paksitan

o Part of the creative team working on the merger campaign between Warid Telecom and Mobilink, the 2 largest telecom companies in Pakistan.o Worked on an innovative television campaign of Novella Milk Chocolate.

Lahore, Pakistan

o Supported administration activities for the country’s second-largest television network

Ma Mass Communication, Journalism

Bachelors Of Arts, Political Science And Journalism

Marketing

Intenational Programme, Marketing

A Levels, Business