Sohail Akmal, Capm, Lssgb Email & Phone Number

Houston, Texas, United States

United States

Houston, Texas, United States

Managed a team of three – Sr. Pricing Analyst, Brand Manager, and Graphic Designer – to drive Sales & Marketing functions such as content creation (digital and print), social media, email drip campaigns, out of home ads (OOH), over-the-top media (OTT), Radio, and rate updates for push/pull channels (door-to-door, telesales, digital). Led rebranding efforts of Titan Gas & Power into CleanSky Energy to prepare for new market entry into TX. Lastly, my role serves as a trusted advisor to C-level executives. • Developed the content and design for CleanSky’s billboard campaign and deliberately launched immediately after the winter storm to highlight the importance of fixed-rate plans powered by renewables.• Partnered with iHeart Media to create a programmatic marketing plan that increased brand awareness through mediums such as OTT, podcasts, streaming audio, radio, digital display, and direct mail.o 3-month campaign yielded approximately 62% lift month-over-month with advertising frequency. • Stabilized customer book by shifting corporate strategy away from acquiring short-term customers (3- and 6-month plans) to long term customers.• Assisted with messaging and content of direct mail campaigns to acquire customers in the Northeast.

Houston, Texas Area

• Created business case and led the charge to pivot away from fossil fuels into clean energy (wind and solar) to power residential customers’ home in anticipation of its growing trend.• Proposed and executed rebranding efforts by changing the name, logo, website, and tone of the brand to resonate better with the TX market via qualitative and quantitative analysis. - Created surveys and contests to gain empirical insight while digesting feedback through measurable data analysis• Managed the new market entry into TX by aligning various organization’s priorities through weekly meetings and cadences to ensure the launch remained on track. - Setup a 2-month warranty period to understand lessons learned and to discover areas of improvement while instituting controls to reduce defects in the process.

Houston, Texas

• Launched and influenced 50+ sales initiatives as a trusted point of contact across the business by providing a consistent, efficient, and transparent process to develop and introduce new products/ offers into the market across TX, USN, and AB.• Bundled energy offers with an Amazon Echo Dot, deriving 90,000+ gross sales for the years 2018 and 2019.• Remained liaison for the Hive Connected Home (smart home products) and Energy businesses to launch several initiatives for various smart home products that resulted in exceeding Hive revenue targets, increasing smart home customer activation rates by 23%, and averaging about 5,000 gross sales monthly via customer acquisition and retention efforts.• Led the success of partnership launches with Walmart in TX and AB by offering a store-within-a-store concept for customers to discuss and purchase energy plans; yielding roughly 17,000 total gross sales.• Reduced ten steps from HWA (Home Warranty of America) process to onboard Account Executives (AE), purchase collateral, and update AE information• Enhanced the efficiency of the process by introducing a self-serve portal to AEs and by consolidating file transfers to an SFTP, ultimately reducing onboarding errors related to fulfillment and updating information

Houston, Texas Area

Acted as a liaison for Sales Operations by functioning as a funnel for information to disseminate project details to Back Office Operations, Marketing, Commercial, and individual sales managers as well as Training, Third Party Verifications, Quality, Technology, and Sales Support.• Successfully managed 61 Sales projects/ initiatives such as sales campaigns, new product launches, system enhancements, and new market entries for the year 2016.• Coordinated a mass media project – Free Power 100 (Free Weekends) – that yielded a gross total of 10,900 new enrollments and was sold through all sales channels (outbound/ inbound telesales, multilevel marketing, retail, door to door, and web).• Launched an initiative, Give Brighter, that yielded a gross total of 13,100 sales focused on social responsibility by providing inflatable solar lights to underdeveloped countries for every new acquisition.• Acted as link between Hive and Direct Energy to bring the connected home/ smart home space – smart thermostat, smart light bulbs, and contact sensors – to customers via bundled energy offers.

Houston, Texas Area

• Participated in 2 Kaizen Blitz sessions to eliminate waste and plug gaps within our Sales and Marketing fulfilment processes of USN, TX, & AB, improving fulfillment times.• Incentive Fulfillment Blitz: 555 TX customers were discovered to be unfulfilled due to lack of controls. Created customer notification letters to inform them of their unfulfilled incentive (English & Spanish); coordinated with Legal & Compliance to deliver to vendor for successful letter execution. • Aeroplan AB Blitz: Reduced 11 steps which resulted in a 43% improvement.• Met with internal stakeholders to determine campaign details and promotion requirements to define and deliver incentives such as: Applicable states and territory codes where promotion will be offered, brand, commodity, incentive denomination, and eligibility requirements.• Defined fulfillment process gaps with Quality Assurance/ Sales Operations to ensure incentives are being issued properly in billing systems to ensure call center sales agents are compliant with PUC / state regulations and monitor call center accountability.• Drove Operations and MIS to identify gaps within the customer incentive fulfillment process to optimize customer experience by establishing system enhancements for call center use.

Houston, Texas Area

• Successfully wrote/ optimized 3 processes that are used company-wide to efficiently report incidents for faster response times via Salesforce, which are currently being used today.• Investigated an average of 12,000 complaints annually and provided incident resolutions for all sales channels (door to door, outbound/ inbound telesales, multi-level marketing, retail, and web) in all regions in US & Canada markets for both DER (Residential) and DEB (Small Commercial).• Provided trending data for each sales channel by region to mitigate incidents and provided root cause analysis to better the customer enrollment experience, which resulted in better management of third party vendors.• Created a tracking system of all sales incidents by utilizing Salesforce to report on responsible parties and used system as customer relationship management (CRM) tool throughout the whole organization.• Dynamically worked with Compliance and Government & Regulatory Affairs to impose proper controls over sales complaints resolutions process.• Actively participated in the test environments with the Back Office to provide input to streamline our Complaints Resolutions Tool (CRT).• Unified the small commercial process with the residential incidents process so that they are identical for ease of learning and handling.

• Trained for three weeks in Aberdeen, Scotland to learn Perigon’s iPoint system and the process of uploading client core well data• Facilitated how to take raw depth-based well data (spreadsheets, documents, and images) and enter them into the various data management systems• Performed marketing and sales activities leading to potential contracts with oil & gas clients, showcasing the simplicity behind iPoint• Cleansed and transferred client information into iPoint to assist end-users at the client site

• Successfully completed ten consecutive 9-hour classes on oilfield safety with a ninety five average• Prepared dry cement mixes by using additives and retardants depending on the site/ job in the bulk plant according to sack size and weight• Worked 24-hours on call at various rigs within the Eagleford shale area to complete cement and casing jobs that required irregular hours and the use of Elite Cementing Pump Unit, Batch Mixer Truck, Fruehauf Transport (330’s and 660’s), and Skids to be rigged up and down • Derived accurate amounts of barrels of lead/ tail cement, water, mud, and displacement correctly pumped down the well to create the casing while solving for the tops and heights of the previous and current casing• Solved for the inside pressure and outside pressure of the casing and well to finally decipher differential pressure necessary to safely pump cement down hole

• Maintained a central repository for all business rules, validations, and algorithms applied to usage and ancillary data for fifteen North American Retail Electric Markets in support of pricing, billing, supply forecasting, supply origination, and sales• Understood formats and retrieval processes for customer usage data acquisition in all North American Retail Electricity Markets• Captured current manual data acquisition processes being performed in various North American offices and documented them in preparation for their transition to Houston• Identified ways to increase speed and accuracy of the usage data acquisition and distribution process through automation• Worked with respective vendors and other third parties in order to ensure the accuracy and timeliness of data received• Ensured consistent data is distributed for each service account to various stakeholder groups within the business• Helped to develop national standards to be followed for acquiring and processing usage data going forward• Worked with internal Constellation teams to develop business rules by utility for cleansing usage data in various formats for prospect and customer accounts to meet specifications of these internal clients• Transcribed source data into business rules that will transform the data to the desired end state for various constituencies within Constellation• Communicated and troubleshot data issues to vendors, third parties and ISO/RTOs

• Implemented processes to help the flow of merchandise for online retailing, such as increasing sales, managing returns, and collecting data• Developed spreadsheets to maintain customer data and provide information for supply chain, for instance retaining drop ship records, customer purchases, and daily sales totals• Created and sustained relationships with vendors for supply chain as well as determined which items to purchase for online stores by creating purchase orders• Generated sales for four online cellular accessory stores/ outlets• Reconciled bank statements vs. daily sales to keep books balanced• Conducted customer service to keep clients satisfied by managing returns, chargebacks, and inquiries

• Balanced budgets, income statements, and the like on a daily basis• Collected and input data into Quickbooks Enterprise to deposit checks for commercial banking• Utilized CollectionMaster to accumulate checks for debt collection• Printed checks to keep commercial bank accounts for debt collection agencies afloat

• Publicized Events such as the Mardi Career Fair Invitational and promoted company site visits• Maintained activity reports in Excel by logging the number of walk-ins, calls made, and appointments scheduled over the year • Assisted with data collection to record business school statistics• Scheduled appointments for students to meet with career counselors• Supported other administrative duties as required

• Affiliate of a 3-person team that interviewed the founder and publisher of Offbeat magazine, a local periodical distributed globally, to increase circulation of the publication• Conducted exploratory research - surveys, sample frame analysis, focus groups - to tackle the marketing research and management problem• Reviewed focus group outcomes to improve their website hits and publication of the magazine

• Purchased financial transaction on online systems for payment to vendors• Cataloged and electronically archived all of the Treasurers files for three-year period• Bank comparison, analysis and justification for establishing (Pound and Euro) bank accounts with JPMorgan Chase London• Prepared spreadsheets on multi-bank costs and required balances versus maintained balances• Set up spreadsheets comparing operational fees, services and compensation rates for calculating and converting lost earnings to equivalent domestic balances• Spreadsheet analysis of benefit tax-exempt versus taxable money market accounts

Education record

Activities and Societies: Key Society, Community Service, Tennis (Captain of the team and 4-Year Varsity Player), Faces (multicultural.

Bsm, Marketing And Consumer Behavior

Activities and Societies: American Marketing Association (AMA) Tulane Big Brother-Little Brother Program Recipient of Tulane Founders.