I work at Softaims as a Business Development and Digital Marketing Manager, where I've had a hand in helping our company & and clients grow. During my time here, I've done a bit of everything when it comes to marketing and business development.𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐌𝐨𝐫𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚𝐧𝐝 𝐒𝐚𝐥𝐞𝐬 𝐅𝐮𝐧𝐧𝐞𝐥 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠At the start, I focused on finding new customers and creating plans to sell our clients' software, generate leads, and boost sales for e-commerce and B2B businesses. I figured out how to make the path from potential customer to actual customer work better, which led to great results for our clients.𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐧𝐝 𝐌𝐚𝐤𝐢𝐧𝐠 𝐌𝐨𝐫𝐞 𝐏𝐞𝐨𝐩𝐥𝐞 𝐁𝐮𝐲I also made sure the content we created was good and that it helped convince people to buy our clients' products. This led to more people actually making purchases, which was a big win.𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐚 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐎𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬One of the cool things I did was build and lead a team. I started a team focused on growing our business by reaching out to people through email. We used email marketing and clever email strategies to connect with potential clients. We also looked at data to figure out what was working and what wasn't.In this role, I've been all about encouraging new ideas, teamwork, and being adaptable. This has helped our team succeed and has been a big part of Softaims' growth. I'm excited to keep exploring new ways to do digital marketing and grow our business in the ever-changing world of tech and business.Let's connect if you want to chat about opportunities, share ideas, or maybe work together on business development or digital marketing projects.

As digital marketing manager at Soft Aims, I paid the following responsibilities:Strategic Digital Marketing Leadership:Led the development and management of our comprehensive digital marketing department, overseeing marketing databases, SEM, shopping campaigns, email marketing, video advertising, and display advertising on PPC and social media platforms.Crafted and executed strategies to enhance client campaign performance, consistently improving ROI.Managed dedicated Google account managers to strategize campaign prospects, set result-oriented goals, and meet client requirements effectively.𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐂𝐫𝐨𝐬𝐬-𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧:Acted as a pivotal bridge between clients' digital marketing teams and social media agencies, facilitating seamless collaboration with our development teams to create tailored content aligned with social media marketing strategies.𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠:Strategically planned and managed various social media platforms to boost brand engagement and growth.Generated precise, insightful reports detailing overall campaign performance, enabling data-driven decision-making.𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬:Collaborated closely with advertising and media experts to optimize marketing outcomes and stay updated on evolving industry trends and emerging technologies.𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬:Evaluated critical metrics affecting website traffic, service quotas, and target audience engagement to refine our marketing approach. Collaborated with the team to brainstorm innovative growth strategies and tactics for sustainable business expansion.

I served as a Performance Marketing Specialist, collaborating with multiple e-commerce and digital product brands across the UK, USA, UAE, and Pakistan.During this tenure, I've achieved significant enhancements in Sales and Brand Marketing, primarily by implementing performance-driven marketing strategies with a sharp focus on ROI and driving business growth through paid media campaigns, SEM, and data analytics.Key Achievements:𝐅𝐢𝐭𝐋𝐨𝐯 (𝐔𝐀𝐄):Achieved an impressive 160% increase in sales and a remarkable 600% growth in audience engagement through a strategic combination of Google Ads (Search, Display & YouTube), Facebook/Instagram Ads, and Snapchat Ads.𝐑𝐞𝐯𝐢𝐛𝐞 (𝐔𝐀𝐄):Successfully orchestrated a 100% boost in sales and an exceptional 180% surge in brand awareness and organic traffic for Revibe in the UAE market.𝐓𝐨𝐠𝐬𝐨:Drove Togso's success with a substantial 150% increase in sales and an astounding +1000% growth in brand awareness, thanks to strategic campaigns encompassing Google Ads, Facebook Ads, Snapchat, and SMS marketing.𝐌𝐀𝐍𝐀 𝐁𝐞𝐚𝐮𝐭𝐲:Attained remarkable milestones for MANA Beauty, delivering an impressive 200% sales increase, an exceptional 600% boost in brand awareness, and a substantial 350% rise in store visits through a strategic focus on SEO.These accomplishments showcase my expertise in driving results, expanding brand reach, and achieving substantial growth for the brands I've had the privilege to work with.

As the Conversion Rate Optimization Manager at Duke Leads, I led the development and execution of CRO strategies that delivered significant results:𝐂𝐑𝐎 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: I developed and implemented effective CRO strategies to improve our marketing funnel's performance.𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐅𝐮𝐧𝐧𝐞𝐥 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: I optimized key conversion points within our marketing funnel to maximize their effectiveness.𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞 𝐚𝐧𝐝 𝐅𝐨𝐫𝐦 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: I fine-tuned landing pages and lead-generating forms to boost user engagement and conversion rates.𝐓𝐞𝐬𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: I conducted A/B tests, multivariate tests, and redirect tests to identify data-driven improvements.𝐋𝐞𝐚𝐝-𝐭𝐨-𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧: I achieved a remarkable +40% increase in lead-to-customer conversion rates and a substantial +50% improvement in funnel marketing efficiencies.In my role, I managed key areas:𝐔𝐈/𝐔𝐗 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: I designed A/B and multivariate versions with a focus on enhancing user experience, resulting in improved conversion rates.𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: I oversaw campaigns on Google Ads, Snapchat Ads, Facebook Ads, and TikTok Ads to increase the ROI.𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 & 𝐔𝐬𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: I used advanced analytics tools like Google Analytics to track user behaviour and gain actionable insights. I ensured precise tracking of postback conversions and sales, integrating with lead management systems.I also had expertise in various tools:𝐂𝐑𝐎 𝐓𝐨𝐨𝐥𝐬: Google Optimize, Optimizely, Hotjar, Crazy Egg, Optimize 360, Webtrends Optimize, T.uk.𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: Google Analytics, Google Ads, Google Merchant, Facebook Ads Optimization & Tracking.𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: LeadByte, Duke Tool (industry-leading platforms for lead generation).

𝐃𝐚𝐢𝐥𝐲 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:Managed, reviewed, and executed daily account responsibilities related to Google Ads, Bing, and other search platforms, serving a diverse client base.𝐁𝐮𝐝𝐠𝐞𝐭 𝐚𝐧𝐝 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:Maintained and monitored keyword bids, daily and monthly budget caps, impression share, quality score, and other vital account metrics to ensure optimal performance.𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:Orchestrated the creation and management of extensive keyword lists, optimizing campaign effectiveness.𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭:Provided creative copy suggestions and designed graphical ad templates to enhance ad performance.𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:Managed placement lists on the Display network within Google Ads and other contextual advertising platforms, maximizing reach.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬:Offered recommendations and executed strategies to identify keyword opportunities, refine campaign structures, improve targeting, and enhance the display network, aligning with client objectives.𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐎𝐯𝐞𝐫𝐬𝐢𝐠𝐡𝐭:Took charge of new paid search campaigns, ad groups, and accounts, actively contributing to the development of paid search marketing initiatives.𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬:Generated weekly and monthly client reports encompassing critical metrics, goals tracking, revenue tracking, and other paid search initiatives, ensuring transparent communication.𝐖𝐞𝐛 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐄𝐯𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧:Monitored and administered web analytics dashboards, reports, and key reporting tools, identifying areas of significance aligned with client goals.𝐒𝐞𝐚𝐫𝐜𝐡 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭:Assessed and evaluated search results and performance across major search channels, optimizing strategies for better outcomes.

Utmost role & responsibilities to create and maintain a favourable brand image of the persons, companies & its products. In-charge of every social media account of the client's brands & monitoring how the brands are engaging with the audience.Key Responsabilities:- Put Forth Company’s Best Image - Build Trust And Brand/influencer Loyalty- Social Profiles Management- Negative Reviews Management- Negative News Management- Negative Search Results Management

𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩:As the lead for managing multiple SEO campaigns, I oversaw the entire lifecycle, from project initiation and strategy development to seamless workflow management, client communications, and detailed reporting.𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:I took on leadership responsibilities, directing teams with proficiency across various critical SEO areas, achieving remarkable results:𝐎𝐧-𝐏𝐚𝐠𝐞 𝐒𝐄𝐎: Implemented strategies resulting in an average 30% increase in organic search traffic for clients.𝐎𝐟𝐟-𝐏𝐚𝐠𝐞 𝐒𝐄𝐎: Enhanced backlink profiles, leading to a 25% boost in domain authority on average.𝐒𝐄𝐎 𝐀𝐮𝐝𝐢𝐭𝐢𝐧𝐠: Conducted in-depth audits, identifying and rectifying critical issues, resulting in a 40% decrease in website errors.𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐄𝐎: Conducted in-depth technical audits, addressing issues like site speed and crawl ability, resulting in a 40% decrease in website errors.𝐋𝐨𝐜𝐚𝐥 𝐒𝐄𝐎: Executed local optimization tactics, contributing to a 20% rise in local search visibility.𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Developed content strategies that delivered a 35% increase in organic search traffic.𝐎𝐧-𝐒𝐢𝐭𝐞 𝐄𝐫𝐫𝐨𝐫 𝐑𝐞𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Addressed on-site errors, leading to a 45% improvement in website loading speed and user experience.𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Integrated social media into SEO strategies, increasing referral traffic by 15% on average.𝐂𝐌𝐒 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Leveraged various CMS platforms, including Shopify, WordPress, Squarespace, and Magento, to streamline content and product management.Structured Data Mark-ups Proficiency: Implemented structured data mark-ups, resulting in featured snippets for 30% of client websites.𝐆𝐨𝐨𝐠𝐥𝐞 𝐔𝐩𝐝𝐚𝐭𝐞𝐬 𝐀𝐝𝐚𝐩𝐭𝐚𝐭𝐢𝐨𝐧: Stayed ahead of Google algorithm updates, ensuring consistent ranking performance.