• Spearhead regional FMCG sales, marketing and business development strategy across Kuwait, Qatar, Bahrain, Oman & Afghanistan for Marico Limited – a multinational consumer goods company listed on the Indian Stock Exchanges and with a turnover of USD 1 Billion+ • Recognized for superior performance and promoted from Sales Manager to Regional Sales Manager in 2014. Remit expanded in 2017 to include the Afghanistan market • Develop and execute sustainable long-term strategies to deliver… Show more • Spearhead regional FMCG sales, marketing and business development strategy across Kuwait, Qatar, Bahrain, Oman & Afghanistan for Marico Limited – a multinational consumer goods company listed on the Indian Stock Exchanges and with a turnover of USD 1 Billion+ • Recognized for superior performance and promoted from Sales Manager to Regional Sales Manager in 2014. Remit expanded in 2017 to include the Afghanistan market • Develop and execute sustainable long-term strategies to deliver new business, robust sales pipelines and repeat sales – formulate annual and monthly plans for each country, channel, salesperson and key account• Drive & monitor regional business KPIs for In-Market Sales, Trade Spends, Claim Management, Inventory Management and Sales Forecasting • Manage and grow a high-value Key Account portfolio comprising the Top 5 retailers in each county – built trust-based relationships with client leadership teams and key decision makers to positively influence product sales and SOS levels• Establish strategic partnerships to create mutually-beneficial sales ecosystems - identify, source and qualify best-fit Trade & Channel Partners for onboarding • Oversight of 6 large-scale Channel Partners and monitor performance against sales plans – build partner capabilities by motivating their workforce of 300+ personnel and providing tactical guidance to achieve targets• Maintain brand leadership in all relevant segments – analyze supply chain, develop BTL and promotion plans, liaise with cross-functional internal teams, channel-wise distributor teams and coordinate with country-wise General Managers/ Sales Managers to prepare accurate sales forecasts • Lead on New Product Development – leverage in-depth market research and trend analysis including understanding target demographic behaviours, needs and the competitive landscape to accurately propose next product launch Show less

• Owned the sales strategy, trade & channel management and distribution partnerships for the entire portfolio of Marico Limited’s FMCG products in the Kuwait and Qatar markets • Accountable for commercial discipline across Primary & Secondary Sales, Budgeting & Sales forecasting, New Product Development and Marico’s System & Process implementation• Drove incremental business and client / partner retention & loyalty – established robust relationships, assessed client needs &… Show more • Owned the sales strategy, trade & channel management and distribution partnerships for the entire portfolio of Marico Limited’s FMCG products in the Kuwait and Qatar markets • Accountable for commercial discipline across Primary & Secondary Sales, Budgeting & Sales forecasting, New Product Development and Marico’s System & Process implementation• Drove incremental business and client / partner retention & loyalty – established robust relationships, assessed client needs & specifications, negotiated terms and ensured smooth sales and commercial operations • Accelerated regional sales by high double-digit YoY growth – analyzed sales activities, pipeline and market trends to develop data-driven sales campaigns to maximize market share and brand presence • Enabled channel / distributor success – coached the team to understand clients and markets, develop a healthy pipeline and achieve targets • Conducted trade inspections to ensure strict adherence to corporate systems and processes across all channels and also to formulate new product ideas • Enabled informed leadership decisions – monitored sales KPIs & Business Scorecards, analyzed channel performance and generated accurate & timely sales activity & forecast reports Show less