Sohail Riaz Email & Phone Number

United Arab Emirates

● Accountable to deliver an Annual Business Plan for a product portfolio valued ~ 125 Mn US$.● Developed channel strategy for all B2B accounts and channel partners in Saudi Arabia, UAE, Iran, Iraq, Pakistan and select WA & NA markets.● Worked with marketing team to assess market conditions, local laws, regulations and needs of different geographies for business expansion.● Developed & implemented effective sales strategies for effective customer acquisition and retention.● Leveraged CRM to drive a data-driven, value-based selling culture including sales performance assessments, business reviews, forecasting, etc.● Collaborated with R&D to develop new formulations which supported strategic initiatives including sustainable products and product lifecycle management.● Worked with marketing team to develop a marketing plan to support portfolio growth including planning and execution of trade shows and advertising.

United Arab Emirates

· Managed P&L for export markets in Middle East, Southeast Asia, and select markets of West and North Africa - Achieved 20% bottom line growth.· Set direction, developed go to market strategies and streamlined sales operations processes.· Developed successful marketing strategies to grow sales.

Saudi Arabia

● Managed P&L for product portfolio of logistics, trading (Lubricants and Tires) & contracting.● Created effective strategies to target new markets after researching and analyzing competitor behavior.● Achieved 15% top line growth through ongoing business review; optimized process, cash flow management & streamlined operations.

Pakistan

● Accountable for financial performance of lubricants business with turnover of $ 75 Million - Registered 10% annual growth.● Managed a team of sales managers, key account managers and territory managers - Increased bottom line by 25% through improved cost and pricing management.● Chaired the OTC (Order to cash) council to review cross functional business performance against KPIs for better coordination and improving customer satisfaction.● Provided effective performance management and motivated the sales team through implementation of Sales First, CRM and Sales Ladder Competence ● Led Sales 1st project regionally to implement tools, behaviors, and processes to develop a world-class sales organization. ● Owned the stakeholder relationship of platinum accounts and distributors.● Lead Contract Management and Sales Agreement process for designated accounts. Secured input and approval for key elements from all internal stake holders.

Pakistan

● Accountable for financial performance of lubricants business with turnover of $ 75 Million - Registered 10% annual growth.● Managed a team of sales managers, key account managers and territory managers - Increased bottom line by 25% through improved cost and pricing management.● Chaired the OTC (Order to cash) council to review cross functional business performance against KPIs for better coordination and improving customer satisfaction.● Provided effective performance management and motivated the sales team through implementation of Sales First, CRM and Sales Ladder Competence ● Led Sales 1st project regionally to implement tools, behaviors, and processes to develop a world-class sales organization. ● Owned the stakeholder relationship of platinum accounts and distributors.● Lead Contract Management and Sales Agreement process for designated accounts. Secured input and approval for key elements from all internal stake holders.

Pakistan

● Managed sales with revenue stream of $ 20 Million-Achieved 125% of sales targets.● Negotiated contracts with Global OEMs e.g., Suzuki, New Holland, Nissan, Honda etc.● Developed modern trade channel- Increased revenue by 20%.● Collaborated with field sales team and marketing to develop value propositions, pricing strategy, product development standardization and customer loyalty programs.● Collaborated with marketing team to develop a marketing plan to support portfolio growth including planning and execution of trade shows and advertising.

Pakistan

● Provided technical support and developed competitive value propositions, product portfolio, sales materials, and branding guidelines for all key industrial sectors – Valued at 120 Mn $.● Set strategic goals, managed product launches & developed business relationships with global OEMs e.g., Waukesha, Caterpillar, Komatsu, Suzuki, Case New Holland, AGCO.● Set strategic goals, managed product launches & developed business relationships with global OEMs e.g., Waukesha, Caterpillar, Komatsu, Suzuki, Case New Holland, AGCO.● Developed maximum testimonials globally to position Shell as preferred lubricant brand.● Collaborated with R&D to lead product approval process of OEM's (Original Equipment Manufacturers)● Developed product training programs for distributors, sales team and customers to develop relevant technical competencies for all industrial and marine oils.● Collaborated with product management team to ensure portfolio was aligned with strategic marketing.

Pakistan

· Managed business development and sales in multiple sectors.· Achieved 30% growth- Improved depth, reach and productivity of distribution channel.

Pakistan

· USAID funded project to improve fuel efficiency and reduce greenhouse gas emissions.· Set up automated tune up centers through public-private collaboration.

Pakistan

· Managed transport fleet of 300 vehicles, automotive workshop and fueling terminal.· Implemented various effective control measures achieving savings of PKR 3 million.

Pakistan

· Managed after sales related functions to provide high standard customer service.· Improved productivity by 25% and profitability by 35%.

Pakistan

· Managed transport fleet of 300 vehicles, automotive workshop and fueling terminal.· Implemented various effective control measures achieving savings of PKR 3 million.

Pakistan

· Led a team of over 250 technical personnel to provide technical and repair support.· Provided technical and repair support to sea going ships, harbor fleet and onshore units.

Pakistan

· Managed operations, maintenance, repairs and refits of shipboard machinery including propulsion plant to deliver targeted up time & operational requirements.· Coordinated with dockyard and logistics for timely maintenance to ensure highest levels of operational readiness.

Master Of Business Administration (M.B.A.), Marketing, 3.4 Gpa

Post Graduate Diploma, Marine Engineering

B.E., Mechanical

Bachelor Of Engineering - Be, Mechanical Engineering