• Developing an international growth strategy focused on upscaling Nile Property Expo and expanding its horizon. Fitting our global strategy and vision of “Roaming Around the Globe”.• Managing all exhibitions, events, and projects. Strategically managing all operations, marketing, and implementation teams required to deliver our events. • Diversifying revenue streams through nurturing exhibitors and exhibition ends. • Creating strategic analysis reports on which markets to exploit next for the Nile Property Expo global tour. New Jersey, USA 2023 as the latest addition.• Developing and implementing overarching business development strategies, sales processes, structure, and best practices across the company. Both internally and externally. • Formulate, direct, and coordinate the exhibitions to promote products or services by working with advertising or promotion managers.• Commercial pricing strategies and commercial proposals for all event operations. • Working closely with top management to manage both Nile Property Expo and RTM.• Developing commercial agreements with our business partners and potential business partners to diversify income channels. • Constructing successful business models with our customers to be able to respond effectively with a plan of how to meet their expectations.• Creating strategic partnerships to finance events, benefit sponsors with international presence, and ensure a win-win situation to all stakeholders.• Tracking budgets, expenses, and monitoring investor opportunities.• Setting strategical marketing strategies to best communicate each exhibition/event separately on its own. • Closely managing our PR partners to ensure our reach is targeted and effective. • Managing vendor proposals, practices, and delivery. A 360 role to upscale, implement, and develop our business. Ensuring all exhibitions fit the international standards for exhibitors, management, and all stakeholders involved.

Founded Tale Events & Management, a fully fledged event management service. Tale events is your gateway to reality. We believe that every event is an algorithm; if mastered we have the perfect sum. Conceptual events, from concept to delivery.Recent Achievements: - COLORS Beauty Mall of Arabia Launch. - CHI LG COLORMASTER launch event at Four Seasons Nile Plaza.- In Your Shoe Festival - 5th Anniversary at Founders Spaces.- Sukkar Movie Premiere for MBC Studios - Scene Cinemas District 5.- El Maleka Movie Premiere - Cairo Festival City Cinemas.- Russell Peters Live - Cairo Sports City Stadium.- Dunes Developments Launch ft. Aida El Ayoubi.- Dipp Perfumes go-to-market in Malls across Cairo.- Calypso Marassi at the Adress Golf Hotel Marassi, North Coast. - Maqamma Al Sultan Private Dinner experience , The Salah Al-Din Citadel.- Monster & Fury Launch in Egypt ft. Shahyn & Khaled Mansour.

• Developing a growth strategy focused on financial gain and client satisfaction. Developing our strategy while ensuring that we have analyzed new-venture integrations. • Diversifying revenue streams through conceptualising homegrown event concepts for ievents to 'own'. Identifying new business opportunities within the market to generate revenue. • Developing and implementing overarching business development strategy, sales processes, structure, and best practices across the company. Both internally and externally. • Creating a quarterly strategic market analysis to identify our market share and potential opportunity.• Closely working with the client service team to ensure all deliverables are timely, mannerly, and efficient.• Commercial pricing strategies for all event operations. • Attracting new business through appropriate business models. Creating relevant events to cope with the fast-paced industry and business world. • Developing commercial agreements with our business partners and potential business partners to diversify income channels. Constructing successful business models with F&B, entertainment, operational, health & safety, and sub-contractor partners.• Creating strategic partnerships to finance events, benefit sponsors with international presence, and ensure a win-win situation to all stakeholders.• Tracking budgets, expenses, and monitoring investor opportunities. Executing all homegrown concepts with both the Business Development and Client Service teams. Achievements: - Full Disclosure by The Ark ft. Jay Shetty. Mar'22- Mawlay Experience for Ramadan at the Salah Al-Din Citadel. Apr'22- EEA - Egypt Entrepreneur Awards Shortlisting Event. May'22- El Gouna Squash 10th Year Edition. Jun'22- EEA-Talks - Egypt Entrepreneur Awards Talks First Edition ft. Robin Sharma. Jun'22- EEA Awards Ceremony. Jun'22- Impactyn Launch Event ft. Michel Fadel

• Identifying new business opportunities within the market to generate revenue.• Managed all areas of events; pre-planning, execution, operation, and delivery. • Supervised team of event planners, assistants, and agencies. While hiring supporting staff, caterers, or other workers necessary. • Liaised with marketing team, park operations, vendors, event agency, and other hired hands. • Diversifying revenue streams through attracting efficient business models. Such as: Zed Residential, Zed Entertainment, Zed Park, and commercial leasing.• Delivering quarterly strategic analysis reporting; creating a decision-making supporting tool for the organization’s top management.• Working closely with all functions to deliver projects on timely and effective manner; focusing on more than just residential to ensure alignment with the organizations' vision as “More Than Just Developers “.• Creating strategic tenant mix & event plans to generate footfall and guarantee revenues. – Succeed through all events mentioned below. • Developing commercial agreements with our business partners and potential business partners to diversify income channels. Constructing successful business models with F&B, entertainment, operational, health & safety, and sub-contractor partners.Managed external & internal events hosted at Zed Park with the Park operations team. A client and organizational focused role on achieving; timely, mannerly, and smoothly operated events & commercial activity. Achievements: - Russell Peters for the first time in Egypt at ZED Park – Dec’21 - Coloratura ft. Rodge & Michel Fadel – Nov’21- ZED Winter Festival – Winter’21- ZED Schools & Corporate Event – Oct’21- Managed “The Spine” concept Year to Date until I moved. A project focused on building a new F&B Hub for the park.- Nilco Gaming Hub - Nilco Carnival Games

• Constructing market sizing, strategic analysis, annual, and quarterly review pieces for business development.• Constructing strategic presentations correlating all functions in order to deliver a handson realisitc vision of the market and potential opportunities.• Delivering quarterly strategic streams reporting; combining all commercial functions to create an ongoing & up to date strategic process to improve decision making for the organization’s top management.• Working closely with all functions to deliver projects on time; focusing on digital platforms to stay on vision of the organization as “Egypt’s top digital telco brand“. (Etisalat Cash, TV, Music, Games, & Sports)• Communicating and brainstorming with CXOs & Directors to create new strategic pathways for commercial business development.• Handling monthly commercial group, CCO, and CEO KPIs reporting. Leading a team of 3 members.

• Controlled all marketing negotiations with agencies, both above the line and below the line aspects. Outdoor billboard advertising, conference documentary film, printouts, entrance banners, roll-ups, and vehicle advertisement.• Was in charge of producing all conference giveaways, such as prestigious gift bags with merchandise. 3,000 bags given away to delegates. • Brainstormed and produced all print-out conference material, digital content, and designs.• Handled the 150th Celebration of Egyptian Parliament, Youth Forum, Pan-African Parliament sessions, and Arab parliament session conferences organization with equipment such as entertainment, backdrops, lighting, sound, and stage design.• Successfully managed the 150th celebration of the Egyptian Parliament, World Youth Forum, Pan-African & Arab parliament sessions in Sharm El-Sheikh.