Project carried for a subsidiary of the David Pieris group

Dankotuwa is a legacy brand in Sri Lanka, With decades of heritage and an extensive global reach of over 40 countries.Reporting directly to the CEO and Group Head of Brands, managed the branding & marketing for the verticals of national retail, modern trade, corporate sales, dealer network, and international marketing, corporate communications and innovation, Brands - Dankotuwa Porcelain & Royal Fernwood Porcelain 1) Overall responsibility of the brand and its performance 2) Looking over the scope of branding and marketing within the primary verticles of National Retail, International Marketing, Innovation, Dealer Channel, Modern Trade, Corporate communications 3) Assessing market trends to identify and commercialize new opportunities4) Strategizing and implementing campaigns to build brand equity & market share5) Implementing effective communication and Shopper Marketing campaigns6) Creating a refreshing shopping experience for shoppers through staff grooming, product marketing. merchandising and display 7) Fostering effective relationships with key stakeholders such as the Creative Advertising, Research agencies etc to ensure achieve growth objectives Highlights1) Strategisizing & Implementing the 2019 year-end campaign which assisted the following. - 94% Incremental growth in showroom sales compared to 2018 - 56% Incremental growth in the number of pieces sold compared to 2018 - 170% growth in footfall compared to MOM average - Increase in the overall national sales by 70% compared to 20182) launching campaigns that assist sales in multiple design ranges3) Conducting successful activations and product launches

Handled the client service operation, R&D, creative and strategy.1. Managing brands such as Dialog, Nestle, Daraz, DSI & Cargils Bank2. Complete responsibility of overlooking the departments, fromreceiving the brief to R&D, brainstorming, strategy development,copy-writing and delivering the final proposal.3. Managing relationships with key clients ensuring portfolio growth.4. Working closely with the ECD ensuring practical creativityHighlights during my stay1. Received awards on behalf of the firm as it emerged the winner forthe best digital integrated campaign, and runner up for the bestdigital agency by Zero 1 awards 2018 (T & L Industry)2. Increased ‘official digital agency clientele’ by 150%3. Managing campaigns, which are success stories in the market4. Improved and attracted high caliber employees contributing to ahistoric improvement in agency performance.5. Reduced employee attrition significantly by improving the workenvironment and motivation levels through training & recognition6. Revamped the firm’s digital presence and brand identity.