Soheib Ali Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Offline user growth through scalable programs and partnerships (FMCG, Affiliates, Corporate, Colleges and Transit).Key Metrics - Monthly Active user, retention at M+6Business marketing lead for all product launches.BTL and Events lead. Metrics TOMA, Offline transactionsStrategic cost management. Metrics CAC

Worked with the founder on enhancing brand equity & growth blueprints. Key areas of intervention included packaging, digital commerce, brand positioning, SM campaign strategy, performance management & consumer loyalty

Kolkata Area, India

Leading major cigarette trademarks in the premium economy and mid economy segments (~25% in volume share of entire ITC’s cigarette volume)Launched 6 new brand variants including 3 industry firsts using need gap models, sharp targeted consumer insights and product and packaging innovations to drive volume and value agenda.Key areas of work include brand and portfolio management, new product development, market and consumer research, business planning and competitive strategy, brand… Show more Leading major cigarette trademarks in the premium economy and mid economy segments (~25% in volume share of entire ITC’s cigarette volume)Launched 6 new brand variants including 3 industry firsts using need gap models, sharp targeted consumer insights and product and packaging innovations to drive volume and value agenda.Key areas of work include brand and portfolio management, new product development, market and consumer research, business planning and competitive strategy, brand communications and activation, retail-space development and value-chain management. Show less

Kolkata Area, India

Led ITC’s foray into the next generation products with launch of rechargeable and India’s first low cost disposable electronic cigaretteWorked with a cross functional team from concept testing to launch readiness; in areas of product and packaging development, legal readiness, sourcing, international liaison (Shenzhen, China), 360 degrees marketing mix and P&L management

Designing Social Media interventions basis data analysis and trends. In depth understanding of all relevant social media platforms, digital consumer behaviour, design algorithms, data interpretation and analysis using Radian6, web pages management, current and emerging social media footprints, and continuous consumer engagement

Kolkata

Responsible for creating and strengthening brand salience and recall through consumer touch points model pan India for ITC brands through creative designing & content generation, innovative end consumer engagement, brand activations, social media marketing, app designing, mobile consumer gratifications and engagementResponsible for generating key consumer insights and aiding brands with actionable product & business planning

Lucknow Area, India

Sales and Trade distribution of ITC Foods portfolio business in eastern Uttar Pradesh, with an annual turnover of 100 Cr with 34 active distributors and 200+ rural Stockist Sales and Trade distribution of ITC Personal care portfolio business in central and eastern Uttar Pradesh (highest turnover branch for ITC in personal care), with 82 active distributors and 400 rural Stockist Responsible for appointment of representations and developing sales and distribution annual planning… Show more Sales and Trade distribution of ITC Foods portfolio business in eastern Uttar Pradesh, with an annual turnover of 100 Cr with 34 active distributors and 200+ rural Stockist Sales and Trade distribution of ITC Personal care portfolio business in central and eastern Uttar Pradesh (highest turnover branch for ITC in personal care), with 82 active distributors and 400 rural Stockist Responsible for appointment of representations and developing sales and distribution annual planning (coverage and cost management)Led a team of 4 Area Managers and 17 Area Executives Show less

Orissa

Independently worked in several key roles spanning four major divisions (cigarettes, foods, personal care and stationery) from ground up, driving key agendas (measurable through respective KPIs), rural order capture and delivery model project was rolled out nationally

Responsible for organising live case studies, industry interfaces and conceptualising events and workshops

Core member of the 3 person committee directly responsible for in-house publications and working with administrative committee on news and announcements and overall content management

Mumbai Area, India

Responsible for Shopper Marketing, key deliverables included acquiring consumer insights and developing effective sell out techniques in a large format self service store

Software Engineer and Team Lead for turnkey financial solutions. Involved in all stages of designing, development, implementation and testing. Speciality modules included Forex/Corporate Action/Securities/Financial Instruments/Treasury and Portfolio Management. Continuous learning endeavours included workshop on Six Hat Thinking, Lateral Thinking, Decision Analysis and Resolution and Defect prevention

Pgdm, Marketing And Finance

Activities and Societies: Coordinator of mPower - The Marketing Interest Group, Member of the College Editorial Board

B Tech, Mechanical Engineering

Activities and Societies: Board Member of the Literary and Debating Society, Partner member of the Cultural Society, Head Member.

Higher Secondary

Secondary, Icse