Chief Marketing Officer
Tehran, Iran
• Built and led a marketing team to implement strategies and achieve business objectives, successfully establishing 7 new branches.• Managed PR and marketing communications with agencies, ensuring consistent brand messaging.• Oversaw marketing campaigns, ensuring they met deadlines and budget constraints while controlling expenditures and measuring ROI.• Presented performance reports on strategies and campaigns to the CEO and Board of Directors, highlighting key insights.• Defined the scope and management of numerous marketing campaigns, continuously optimizing future initiatives.• Generated sales leads and strengthened customer relationships through targeted marketing activities.• Implemented over 10 high-profile sales campaigns (e.g., Yalda with Lia, Black Friday, Summer Camp, Mother's Day), driving significant results.• Organized and executed 20+ educational, motivational, and appreciation events for consultants, enhancing relationships.• Planned and executed a large-scale event for 2,500 attendees and 4 educational events, boosting brand loyalty.• Delivered 20% monthly sales growth and 15% user acquisition growth through strategic marketing efforts.• Developed software solutions to improve user interaction, retention, and overall experience.Liateam is a startup founded in 2019 to create a better user experience amongst e-commerce websites. It has been able to quickly secure its position amongst competitors through experts in the fields of marketing and information technology.Liateam is a company active in high-tech with dozens of different 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐚𝐧𝐝 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 such as e-commerce website, gamification-based educational and competitive platform, video streaming, user-centric product recommendation system, LiaExpress system, customer relationship management system, statistical data monitoring and analyzing system, automated warehousing system, etc. It has provided all the essential services to serve customers.