Sohil Kothari Email & Phone Number

Edmonton, Alberta, Canada

Calgary, Alberta, Canada

• Update and maintain website by editing and providing the latest content using the agreed content strategy
• Coordinate with partners like Microsoft, Kaseya Datto, Lenovo, Ingram Micro, AWS, to name a few for executing co-branded digital campaigns, email marketing and events.
• Maintaining our social media platform up to date with our innovative products and quality information
• Coordinate project roles with team members, establish relationships and execute project objectives
• Expertise in email marketing and automation, devising segmented, personalized campaigns, conducting A/B testing, and implementing workflows on platforms like HubSpot and ConnectWise for both B2B markets.
• Facilitating B2B marketing through strategic calendars, budgeting, and execution via Events, Tradeshows and collateral deployment. Also, creating compelling content for database and overseeing advertising for.

Mumbai, Maharashtra, India

Mumbai Area, India

• Job Responsibilities:
• Creative Briefs, Plan ATL/BTL marketing campaigns, post analysis and presentations through insight-driven approach.
• Played a pivotal role in creating and executing 10 year anniversary marketing campaign for Viacom18 Studios and Paramount Pictures.
• Working with Creative, Influencer, Print, Outdoor, Digital, Trade, Event, Social Media and PR agencies for movie launches, promotional events and other Marketing collaterals and needs.
• Crafting annual brand plans and communication strategies, orchestrating integrated marketing approaches at brand and segment levels, achieving substantial growth—scaling sales volumes and contributions.
• Spearheading impactful traditional (Above the line and below the line), Events, and digital marketing initiatives, directing creative efforts, and nurturing relationships with agencies and vendors.

Mumbai

• Client – Thomas Cook, Tata Taneira, Emirates Airlines
• Team Leadership: Competently guided a cross-functional team to work on creative ideas in line with brand strategies and product launch plans, aiming to enhance brand visibility.
• Content Development: Contributed to the conceptualization of campaigns, managing budgets, market analysis, and resource coordination for photo shoots.
• Managed procurement procedures including selecting production houses, scouting locations, and obtaining client approval for campaign models.
• Conducted weekly client meetings to assess project progress and upcoming brand launches. Assigned daily tasks to team members based on client needs and project deadlines.
• Market Analysis: Partnered with a ‘market insight’ agency to validate our project briefs through focus group activities to identify target audiences demographics and preferences

Mumbai, Maharashtra, India

• Brands: Gujarat Tourism, Chhattisgarh Tourism, ICICI Lombard and Security Exchange Board
• Managed 360-degree campaigns including the popular Kuch Din To Guzaaro Gujarat Mein campaign for Gujarat Tourism, Award Winning "I Will Drive You Home" and "Do The Difficult" for ICICI Lombard to name a few. Monitored.
• Contributed to planning and ideation for ongoing and upcoming campaigns by providing data-driven insights. Directed end-to-end campaigns for all the brands, championing financial integrity, driving effective.

Mumbai, Maharashtra, India

• Brands: SugarFree, Kirloskar Oil and Engines, &TV, and Life Insurance Corporation
• Successfully managed various high-profile campaigns, including SugarFree Donate Your Calories, In-film Brandings and handled 360° campaigns for Product Launch, developing new packaging and Effie’s case studies.
• Collaborated on packaging. Demonstrated effective planning and maintained strong client relationships with all the clients. Skills: Market Automation I Package Designing and Legal Procedures I Customer Relationship.

• Worked on notable brands such as EZone, HomeTown and Big Bazaar with a keen focus on delivering end-to-end excellence.
• Maintained an unwavering commitment to seamless financial and operational hygiene, ensuring the brands’ success.
• Also, prioritized the immaculate archiving of data, guaranteeing easy accessibility and organization for future reference.Skills: Client Satisfaction I Negotiation I Customer Journey Mapping I Brand Marketing I Brand.

Mumbai, Maharashtra, India

• Worked on notable brands such as Tata Nano and SugarFree with a keen focus on delivering end-to-end excellence.
• Maintained an unwavering commitment to seamless financial and operational hygiene, ensuring the brands’ success.
• Also, prioritized the immaculate archiving of data, guaranteeing easy accessibility and organization for future reference.Skills: Client Satisfaction I Negotiation I Customer Journey Mapping I Brand Marketing I Brand.

Postgraduate Degree, Marketing

Bachelor Of Management Studies, Marketing